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1). Web 2.0, Build On It
In 1999, ICMediaDirect.com opened up shop as an online advertising agency, and we viewed our chosen milieu, the Internet, as a limitless possibility – there was no talk of bubbles, no clouds on the horizon. In fact, conversations in the business tended to include terms like venture capital or IPO and it didn’t matter who was talking. We knew who scored what and when.
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