.: 5 Tips for Making the Right Impression with Email
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Every email you send out represents your company. Are you sending out the right impression?
Here are five tips on how to create email that makes the right impression:
1. Make sure your subject line is not the message.
A subject line should concisely tell the reader what the email is about without the details that could be included in the body of the message. You want the subject line to make sense, but it is a keyword summary, and shouldn't be a complete sentence.
Try writing your subject line after you've written your email message. Then pick out some keywords from the body of the email and use them as the subject line. For instance, if I was writing an email to my boss asking for permission to attend a conference, I wouldn't have "May I attend the conference?" as my subject line. Instead, in the body of the message I would list the benefits to the company of sending me to the conference and then use one of the benefits in the subject line. So my subject line might be "Time Saving Writing Techniques."
2. Address one topic per email.
How many times have you received an email that has all these unrelated topics? First it talks about the high employee injury rates, then the cancelled employee orientation, and then a complaint about the company's dress code. The final sentence is "Please schedule a meeting."
Do you know the topic of the meeting? No, and you'll have a hard time trying to figure this one out because the email covered three different issues. Now you'll have to send another email asking for clarification and waste more time. The whole problem wouldn't exist if each of the three topics was sent out as three separate emails.
3. Watch your tone.
The tone of your email is how your message comes across to the reader. It's not so much what you've said, but how you've said it. Angry, sarcastic or insulting email should never leave the office no matter how vengeful you are feeling. Words cut deep and there are no "take-backs" when dealing with email. You push the send button and the damage is done.
My advice is to never write an email when you are upset. If you feel the urge to vent, open up a Word document and pour your heart out. Say all the mean, rotten things you"d like to say and then step away from the computer. This message is never to be sent.
The next day, chances are, you'll be embarrassed by what you've written because you don't feel nearly as emotional as you did yesterday. And, you'll be ever so grateful you had the clear mind not to send this flaming email!
4. Include a complete email signature.
Think of each of your emails as a business card. Would you hand someone a business card with just your name on it and nothing else? Of course not, so why would you send out an email without all your contact information? It makes no sense.
This week I had a client ask me for a referral and I had the perfect person in mind. I quickly opened an email I'd received from my associate and hoped to instantaneously give my client the contact information she needed. Much to my disappointment, my associate only had his name in the email. So I had to tell the client I'd get back to her with the information. Then I debated whether I really wanted to refer the client to this person that wasn't even professional enough to have complete contact information at the end of the email.
5. Don't assume your email will be read only by the person you are sending it to.
Although email etiquette dictates that you should get permission before forwarding an email, not everyone is so polite.
In one of my email training classes one of the executives told us the story of how in an email to a client, he discussed the problems they were having with a state agency. Rather than keeping this email private, it was forwarded to a state agency representative without the executive's knowledge. Thankfully, the executive had been very diplomatic in discussing the state agency's shortcomings, so he didn't look too bad. But, can you imagine what would have happened had he not been watchful of his tone?
Take Email Seriously
Too many business people take a casual approach to email and that's the wrong attitude. Email needs to be taken seriously. If you think of an email as a business letter and give it the respect it deserves, you'll always make the right impression.
Article keywords: E-mail, e-mail training, e-mail signature
Article Source: http://www.articles32.com
Michelle Howe, MBA, is an expert in online copywriting and author of the popular book, Turn Browsers into Buyers. Visit her website at http://www.InternetWordMagic.com for the FREE report, "Five Steps to Article Success."
.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.