.: 6 Ezines That Help You Understand The Business Of Internet Marketing
By:Steve Nash
Category:Home / Internet Marketing / Ezines and Newsletters
Learning how to do business online can be very confusing.
So can maintaining that hard-earned business know-how.
That's because, wherever you go online, internet marketing sites all claim to have the solution to your money-making woes. They all claim that their product, and only their product, has the answer. Or, worse still, freely available articles are everywhere, often contradicting other freely available articles.
Yes, it *is easy* to feel confused and overwhelmed by this glut of often-conflicting internet marketing 'advice'.
So what advice do I have for you?
Who should you trust? And how do you learn?
Well, I believe that one strategy is to find a few recommended 'voices' and to listen to those voices and those alone, until you are confident that you are ready to learn from others.
To help you get started, this article details several ezines that have proved helpful to my online success since 2001. They continue to prove helpful in 2006. I trust the publishers or editors of these ezines, and that's why I have no hesitation in recommending these publishing 'voices' to you.
It you enjoy reading these mostly-free ezines listed below great, otherwise simply find authors or editors that you feel comfortable with and trust. And then learn from them.
So, in no particular order:
Associate Programs Newsletter
http://associateprograms.com/search/newsletter.shtml
Written by the inimitable Allan Gardyne, this newsletter (all about affiliate marketing) comes whenever Allan has something helpful to say (usually at least monthly).
When it comes to affiliate marketing, Allan is a good example of the subscriber needing to read both *what* he says and *how* he says it. I'd say that I learned a lot about the so-called art of pre-selling, from reading his newsletters. He also helped me discover Google Adsense years ago, as well as many helpful online affiliate marketing resources.
TalkBiz News
http://www.talkbiznews.com/
Paul Myers also has a unique voice, and is an example to ezine publishers everywhere. Often outspoken and controversial when it comes to the business of internet marketing, he always shares his business wisdom in an engaging way. I also consider him to be a very talented writer, and to some degree have modelled my own editorial style on his.
Talkbiz News is published when Paul has something to say (usually a couple of times a month). Sometimes it's a (well-crafted and short) pitch for a product, but mostly it's a considered essay on an aspect of internet marketing. Paul keeps me on my toes, as it were, and always gets me thinking which is never a bad thing.
Ezine Tips
http://emailuniverse.com/ezine-tips/
This is a weekly publication, now edited by Christopher Knight, that covers email marketing. Delivered in HTML format, because his tests show that this is the most effective format for email delivery, his newsletter contains a short executive summary with the full piece available for free on the Email Universe website.
Christopher is a constant reminder (to me at least) of the need to treat email marketing as a business activity, and not a hobby. He constantly discusses the results of his own tests that directly help you become more effective as an email marketer.
Search Engine News
http://www.searchenginehelp.com/
This is the only search engine marketing (or website promotion) newsletter I subscribe to these days. And it's the only publication I've listed that isn't free - a 6-month subscription costs $97, giving you access to back-issues and special reports. All aspects of search engine marketing are covered.
Published by the authors of the highly-regarded The Unfair Advantage of the Search Engine Wars, it's an up-to-date and tested account of search engine marketing based on the author's experiences with their sites and their clients' sites. If you want to keep your sites ranking well on Yahoo!, MSN and Google, then Search Engine News is a recommended read.
WillMaster Possibilities
http://www.willmaster.com/
This is a weekly publication edited by William and Mari Bontrager covering the technical aspects of running a website. Specifically, Will Bontrager is a bit of a geek when it comes to Perl/CGI and Javascript, and the Possibilities newsletter features very helpful tutorials on using both.
The newsletter is a great example of 'educating your customer to become aware of the need of your products', but there are many free resources available too for subscribers. For example, his free anti-spam email forms have proved invaluable to me over the years.
The Sitepoint Tribune
http://www.sitepoint.com/newsletter/archives.php
Brendon Sinclair edits this weekly publication aimed at web design professionals. It used to be 'techie' for the sake of it, in my opinion, but now it simply covers the latest technical developments in site-building from a business-perspective.
Aimed at the more experienced web designer, I've found it a helpful publication to simply keep abreast of industry changes. I particular like the links to relevant forum topics, and regularly tell my own newsletter subscribers about the useful articles that get posted at Sitepoint.com
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I'll stop there.
Just to say that my recommended reading list is far from exhaustive, but it is a start. And, obviously, it is *very easy* to unsubscribe from all the above ezine publications.
In summary, it *is* possible to find information that can help you succeed online. And this article lists a few ezines that have helped me to do so, and I believe they can help you too. The important thing is for you to find a few 'voices' that you trust, and learn from them - ignore the rest, for now.
Article keywords: internet marketing, succeed online, learning from people, ezines, newsletters, recommended resources
Article Source: http://www.articles32.com
STEVE M NASH is the site owner of *the* directory of free SMS and SMS marketing sites. He's also the author of free articles, reports and mailing lists that can help all to build, promote and profit!
.: New Ezines and Newsletters Articles
1). Rss Tool And Blogs Feed
RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files.
2). Crafting Marketing Newsletter Content that Customers Read
Marketing ewsletters are a great way to reach out to your current customers as well as attract the attention of potential customers.
3). Affiliate Marketers: How To Leverage Ezine Advertising For Big Profits
Affiliate marketers often get blinded by all the "other" types of marketing and advertising that they hear about that they forget some of the time-tested fundamentals. Ezine advertising is one of the quickest ways to generate new sales and subscribers for any serious affiliate marketer.
4). Do You Really Understand Your Visitors
Have you ever been on a website and found yourself leaving it because it was a cluttered mess? Internet marketing is really very simple. Understand your visitor and what they want. Then give it to them.
5). What Type Of Internet Sales Model Will Give You The Most Profits?
Picking hte right model to do business under online is tough work. The overwhelming feeling of making th ewrong decision can cripple many entrepreneurs. Here is my take on the subject of internet sales models.
6). Ways To Make Money On The Internet By Giving Away A Free Report
If you are looking for ways to make money on the internet one thing you are going to want to do is publish your own newsletter. To get subscribers you can give away a free report that includes links to products you sell.
7). How To Create A Profitable Ezine From Scratch
This article details how to construct and develop an ezine from scratch
.: Top Ezines and Newsletters Articles
1). How to create and run an ezine for profit - Part 3
We all know that ezines are not just about sending thousands of email every week to keep and attract new customers. It is also about offering insightful and practical content. If you only talk about how great your services and products are, surely your readers won’t stick around for long.
But the main concept of an ezine in the first place is to assist you in your advertising needs.
2). Top 10 Reasons To Advertise With Ezines
You've heard the buzz but still have some questions. Does Ezine Advertising really work?
Yes, Ezine Advertising really does work and here are 10 reasons why this form of internet marketing is so powerful and effective:
1. An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
2.
3). How To Get Massive Free Advertising With Ezines
For the netrepreneur seeking targeted free and low-cost advertising, ezines are an excellent resource. Using the following strategies you can get hundreds of dollars worth of ezine advertising on an ongoing basis, absolutely for free. You can also use these resources to structure an advertising campaign to fit your budget.
Before you get started, make sure you set up a special email address just for your ezine subscriptions - this will be very important to help you stay organized.
4). The Ultimate Recipe to Make Money Online
As you know a well written article can do wonders for your exposure and traffic.
The article should contain good useful information. It should be of interest to the reader. A boring article could possibly brand your site as boring also. Although, someone might find it useful if they're having trouble sleeping. You might want to write about your tips and techniques and turn them into a series of articles for the newcomers that are starting out in this business.
5). Solo Ezine Ads
Stand Alone Advertising
So what are Solo Ezine Ads? Simply stated, these are advertisements published in ezines or newsletters where no other ad competes against your marketing message. Also know as Stand Alone Ads. This ad is then sent to subscribers of ezines who have already agreed to recieve these ezines and any accompaning ads.
Often referred to as the KING of ezine advertising, the solo ad allows the advertiser to reach her audience of willing to buy opt-in subscribers.
6). Article Marketing - The Bad, The unsightly, and The Good
When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is anthor way and I will show you in this article.
The latest rage seems to be Article marketing and with good reason. It's by far the best free means of promoting your business and increasing your sales and opt in subscribers.
7). Use Ezine Marketing To Boost Traffic Or Profits
You’ve probably seen them advertised or subscribed to a few. E-zines seem to be sweeping the Internet and filling mailboxes. Maybe you’ve thought about creating your own for your site, but decided against it for any number of reasons. Maybe you didn’t see how e-zine marketing could help. Maybe you decided that maintaining an e-zine would be too much work.