.: 7 Way To Make Sure Your Emails Get Through To Prospects
Category:Home / Internet Marketing / Email
A mailing list is only a good marketing tool if your prospects are receiving your email messages. Your own email box is likely to be flooded on a daily basis with mortgage offers, work from home jobs, pornography and other spam messages- so you know just how hard it is to cut through the clutter and get your legitimate messages read by your prospects.
The Wall Street Journal confirmed this email marketing problem in a recent article that explained that when email marketing first took hold, click through rates averaged 15%, while the current click through rate is a very low 1.8%.
If you plan to cut through the email marketing clutter and reach your mailing list, you need to do everything right. Here are 7 ways to make sure your email is getting through to your prospects.
1. Write attention-grabbing, high-impact, notice-me-right now subject lines!
If your subject line is too long, your email will not get opened. If your subject line is uninteresting, your email will not get opened. As a rule, keep your subject line to 40 characters or less (including spaces). Make sure you communicate as clearly as possible whats inside the email- without giving it all away so the reader has a reason to open the email.
2. Did you include your web site URL in several places?
How many newsletters or emails have you opened that you couldnt find the web site address? Many marketers make the mistake of putting their web address only at the bottom of their email, in the signature line. Thats assuming your prospects are going to read all the way to the end of your email! Make sure to include the URL in the top of your email for people who just click links without reading, and again in the middle for the people who scan email text, and again in your signature line for the readers.
3. Remove common trigger words from your email text.
There are certain words and phrases that spam filters are "trained" to look for. If they are found in an email the entire email is often blocked and the person never receives it. Unfortunately for email marketers, there is no real consistency among the different spam filters and blocking software, so you can never know exactly which words might trigger the entire email to be blocked. Common trigger words (in both the subject line and email text) include: free, sale, win, no cost and order now. Some marketers have found success by using these words creatively when necessary: F-R-E-E, or S.a.l.e for example.
4. Understand the needs of your readers
If you start your email marketing letters by outlining the benefits and features of the product or service you are marketing, you're going to lose your reader before they even get to the offer. You need to prove to your email list members that you know what their needs are and answer their problem. Start your email letter with the problem you know they have, and follow it with how your product or service offers the best solution.
5. Don't be shy with the details
There are many people who write email marketing letters and make them so short that they're missing the important details because they are afraid their readers won't read more information. If the information you provide your subscribers is valuable, they will read it even if it's lengthy. Don't create a two paragraph letter that leaves out important details just because you want to keep the letter short; it's far more effective to write a seven or eight paragraph letter with all the necessary information.
6. Forget what you learned in your essay writing class
Email marketing letters require energy to be successful. If you write the letter the way a textbook essay reads, you're not going to get very strong results. Spice it up a little with some attitude or personality and you're likely to bring the reader to your side! It may be just what was needed to cut through all the email clutter and get your message noticed.
7. Double-Opt in & White lists
These are two techniques that verify that the subscribers on your list want to receive information and emails from you. A double-opt in list is when the subscribers sign up to receive your newsletter or emails, and then have to click a link in their email to verify that sign up. A white list is when the customer places your email address in their address book so that the messages get through the spam filters.
The bottom line is it's becoming increasingly difficult to reach your customers and mailing list subscribers with email marketing campaigns. You need to take specific action to get yourself through the clutter, and consider the details of allowing email marketing to be the powerful venue that it can be to help you increase sales and profits.
Article keywords: email marketing
Article Source: http://www.articles32.com
Learn Underground Marketing Tactics and jump start your online success. Gain access to our free membership today! (Absolutely No Cost)
Click Here To Gain Access Now!
.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.