.: Always collect an email address
By:upandup
Category:Home / Internet Marketing / Email
The power of collecting an email address is amazing. As I mentioned in a prior article, you can expect between 1 and 10 percent of visitors to make a purchase on their initial visit to your website (conversion rate) and between 10 and 33 percent to give you their email address (signup rate). Often visitors weren’t intending to buy any product but were after more information on your subject. Studies show it often takes 7 communications before a customer will buy a product. Believe me, after selling websites, it’s very rare to get a ‘yes’ on the first visit. Websites can be quite complex so maybe it’s not the best example but people just need more information and confidence before they’re ready to buy.
We need to offer the customer an awesome product that they simply can’t say no to for them to give us their email. Often people have no intention of handing out their email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge.
The method of collecting email addresses is called an autoresponder. That is, a database that stores names and email addresses and can send out pre-programmed email addresses to recipients. These can be customised and sent instantly, 1 day, 5 days and anywhere up to 10 years after the initial email was collected. Very powerful and effective. Third party autoresponders that sit on a separate server are the most effective and you can generate your own signup form to place on your website.
You can also send an email to your database at any time. Let’s look at an example of the power of an email database. Let’s say you attract 200 visitors each day (easily possible) and have a signup rate of 15%, so that’s 30 email addresses a day, and after a year you have 10 950. If you mailout a promotion for a course you have created that costs $97 and just 3% of your list signs up (quite reasonable), that’s an income of $31 864.50 just from one mailout. This profit is realised over a few days and a great example of the power of a distribution list and a value-adding product. So make sure you ask for that email address. Our goal is to add value for our customers so we need to work out what information will be useful to them and make it available. The easiest way to do that is via email.
Article keywords: internet marketing, affiliate programs, email marketing
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.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.