.: An Introduction Primer to SEO
Category:Home / Internet Marketing / Search Engine Optimization
What is Search Engine Optimization (SEO)?
It can be defined as the process by which a site’s rankings in the search engines are increased for the keywords it is optimized for. Good SEO keeps both the user and the search engine in mind. Things that look beautiful on your site may have a negative influence on your site’s ranking. Good content ensures return visits. Keyword enriched content ensures that people will find your site.
How many people do you know who actually look at the fourth or tenth page of a search engine’s results page? Most people only look at the first ten to twenty search results. SEO can get your site ranked in the first bundle of results.
Aspects of SEO: Content
The web is indexed with keywords. The user types in a keyword string, exact phrase or a single keyword to find a relevant page. Information specialists make use of advanced searching techniques to find deep web content such as information imbedded in databases or dictionaries, but the average user thinks of the first thing associated with his query and types it in. That is why broad keywords on your site will not generate enough traffic because many thousands of pages have that exact keyword. You need specific keywords and keyword phrases.
There must be enough content on the page. Too little information guarantees that the keywords cannot be repeated enough without keyword stuffing. Keyword stuffing is where there are too many of the same keyword on a page. Search engines will rank your page lower if they see your page as stuffed.
Keyword density must be balanced with their relation to the rest of the page. This means that your main keywords must appear in certain areas of the page. They must preferably stand out from the rest of the text. There are a number of ways to do this but it is a new topic.
SEO: Meta Tags
There cannot be enough emphasis on Meta tags. Meta tags are in the invisible part of your page. It forms part of the source code. This is where the Title, Description, and Keywords, are placed for the search engines. Most engines will not be able to find your site if a Meta Tag is not present. This area is very important because this is where you place your main keywords and the description of your site. Once again, the relation to the title, description and content becomes important. Don’t stuff this area with long descriptions since the search engines will throw your page out if the description is too long, or the keywords repeated three or more times. Keep a balance.
You must write a robot.txt file for the spiders to exclude certain parts of your page. The reason is that most of them cannot read Java, and CGI scripts. There are a number of extensions to pages that will lead to exclusion from search engines.
Other SEO factors that also influence the way your page will indexed:
- ALT, TITLE, and AUTHOR tags.
- Number and quality of links to your site.
- Links from your site.
- Sitemap for search engines.
- Names of links to your other pages.
- Color and total number of links
These are just a few of the online and offline factors that influence your ranking. SEO is needed to make your page visible on the Internet where you have to compete with other sites.
Article keywords: SEO, search engine optimization
Article Source: http://www.articles32.com
eKzact Solutions Inc. www.eKzact.com - Learn more about SEO at the eKzact Website, this is one of 9 articles on SEO.
"We Put Small Business Online" Helping small business to jump start their online success, profit and growth. We make putting your business online affordable!
.: New Search Engine Optimization Articles
1). How to Improve Search Engine Ranking
Powerful 4-step process to improve search engine ranking
2). How to Make Websites that Search Engines Love
How you can apply the fundamental basics to create a website that the search engines will love to spider.
3). Articles Are Seeds of Knowledge - A Biblical Look at Duplicate Content
Article Marketing compared to the successful distributon of the Christian Bible.
The Christian Bible is the Worlds most successful publication, with over 6 billion copies printed, similar to the total World Population.
4). Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
5). Importance of Search Engine Marketing Firms
Literally speaking, there is no business in todays world of World Wide Web, which doesnt have online business. To reach ever growing population of internet all across the world it is mandatory to have a good online presence for any business. Moreover, meeting customers online is the cheapest possible way.
6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
1). SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.