.: Are Link Exchanges Harming Your Business?
By:Jason Johns
Category:Home / Internet Marketing / Search Engine Optimization
Many of the top search engine optimization gurus tell us that we must perform link exchanges and lots of them in order to reach the top of the search engines.
But is this still true?
Once if certainly was the case and that was enough to get yourself ranked highly. Nowadays, with the huge rise in Internet usage and websites, the search engines have wised up to this and have complex algorithms for working out your ranking. These are, of course, a closely guarded secret known to a few geeks on the inside, and guessed at by those on the outside.
Many of the search engine optimization experts are now telling us to be wary of link exchanges and to consider the following key points
1) Link farms – if your link is in what the search engines classify as a link farm then it could harm your ranking. A link farm is typically a site full of links, or a page with a high number of links on them. If the link farm is organised into categories with only a couple of dozen of relevant links per page, then it is less likely to harm your ranking.
2) Irrelevant sites - if your website is focused on children then having link exchanges with pharmacy and gambling sites could well harm your rankings because they are not really relevant. Having links to other children’s sites and sites related to children are possible much better for your rankings and will give your website more relevancy.
3) Anchor text – the words that link from another site to yours are actually quite relevant to your search engine ranking. If the words “hello stranger” were a hyperlink to your site then it wouldn’t really do you much good unless your site was about strangers. However, if your site was about children and your main keyword was “good parenting” and you had links from other sites with the words “good parenting” being the hyperlink, this will be looked upon favourably by the search engines
When you are exchanging links with anyone, it is worth your while being discerning about the links. Yes, I know you want as many links as possible, but you should consider the relevancy of the links to your visitors, and also what your visitors would think of those links being on your site. If you had a site full of children’s games and educational material and then lots of links to adult related sites, how keen do you think parents would be for their children to visit your sites?
Always check out if a site you are linking to has an affiliate program. If they do, then it is worth you signing up for it and putting the affiliate link on your site. Why? Because then when someone follows the link and buys, you get paid for it!
By keeping your link exchanges relevant you can increase your standing in the search engines and give your readers valuable extra resources.
Article keywords: jason e johns, affiliate, affiliate marketing, affiliate management, running an affiliate program
Article Source: http://www.articles32.com
Jason E Johns is a successful Internet Marketer & personal coach dedicated to your success. Learn more about affiliate marketing , at http://www.successforaffiliatemanagers.com
.: New Search Engine Optimization Articles
1). How to Improve Search Engine Ranking
Powerful 4-step process to improve search engine ranking
2). How to Make Websites that Search Engines Love
How you can apply the fundamental basics to create a website that the search engines will love to spider.
3). Articles Are Seeds of Knowledge - A Biblical Look at Duplicate Content
Article Marketing compared to the successful distributon of the Christian Bible.
The Christian Bible is the Worlds most successful publication, with over 6 billion copies printed, similar to the total World Population.
4). Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
5). Importance of Search Engine Marketing Firms
Literally speaking, there is no business in todays world of World Wide Web, which doesnt have online business. To reach ever growing population of internet all across the world it is mandatory to have a good online presence for any business. Moreover, meeting customers online is the cheapest possible way.
6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
1). SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.