.: Are You Setting Up A Website For Your Business?
Category:Home / Internet Marketing / Search Engine Optimization
There are very few businesses these days that don't have websites, and as a home business your website is one of the most powerful tools you have at your disposal. A good website can really work for you, but you need to know what you're doing.
Hire Foreign Designers.
Web design really is something that you shouldn't try to do yourself, unless you really know what you're doing -- I'm sure you've seen what happens when people try this. Hiring a web designer, though, can be prohibitively expensive. Luckily for you, the Internet puts you in touch with designers all over the world, and it's easy to hire one of them very cheaply to design your website. They don't do any worse of a job than someone in your country would, it just happens that your few hundred dollars is worth as much to someone in India as a few thousand would be to you or I.
Use Search Engine Optimisation.
There are a heck of a lot of websites out there, and search engines will return everything relevant to a user's search. How can you possibly get your site above the thousands of others that the search engine thinks are relevant to your keywords?
The answer is to use basic search engine optimisation techniques. For example, make sure you often use phrases that you think your target market will be searching for (your 'keywords'), and make your web addresses contain them too. For this article, for example, http://www.website.com/home-business-website would be a much better web address than http://www.website.com/articles/205. That's just a brief introduction -- there's a whole SEO industry out there, if you go looking for it.
Have Lots of Useful Content.
When you have a website, you're not just trying to reach people who were searching for you -- you're trying to get people to check your website, read your latest news and offers, and the rest. The best way of doing this is to have fresh and useful content on there. Write short articles about the kind of things your customers might be interested in. If your home business is computer repair, for example, you could keep track of the latest virus threats on your site and offer help to anyone affected.
Make It Easy to Update.
You should make sure that whatever software you're using to write your website makes it easy to post new articles without too many problems. If you have go to around putting HTML tags into your articles before you can upload them, then you should think about changing the way your website works.
Keep a Weblog.
One of the simplest ways to have fresh, useful content on your site is to keep a weblog (or 'blog'). A blog is a series of entries, like entries in a diary, that are displayed on your site starting with the most recent first. It is easy to log in and quickly write a new entry, and it can be as short or as long as you like.
For your home business' blog, the only rule to stick to is not to post anything there that isn't related to your industry and your work. It might be great that you've got a new baby or sad that your cat Mr Tibbles died, but you should start a personal blog on another website if you want to post about that kind of thing.
Let People E-Mail You with No Hassle.
One of the worst mistakes people often make when they're starting a website is to think that it would be a good idea to give their customers a 'contact form' to fill in. People really, really don't like filling in forms, and you'll lose a lot of interested customers if you require them to tell you all sorts of things before you'll even talk to them over the Internet.
The best thing to do is to simply list your email address on your site, as a clickable link, and advise customers near the link of the kind of information it would be useful for them to include in an email. It might sound strange, but people are far more willing to go to the trouble of typing things in when it's on their own terms, and not into an annoying web form.
Article Source: http://www.articles32.com
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.: New Search Engine Optimization Articles
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Powerful 4-step process to improve search engine ranking
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How you can apply the fundamental basics to create a website that the search engines will love to spider.
3). Articles Are Seeds of Knowledge - A Biblical Look at Duplicate Content
Article Marketing compared to the successful distributon of the Christian Bible.
The Christian Bible is the Worlds most successful publication, with over 6 billion copies printed, similar to the total World Population.
4). Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
5). Importance of Search Engine Marketing Firms
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6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
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As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
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7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.