.: Article Writing - The New SEO Master Tool - Part 1
Category:Home / Internet Marketing / Article Marketing
Since search engines were invented, there has been a constant head to head between the search engine algorithm writers and webmasters. Every time the algorithms changed the webmasters tried to outwit them. The internet is full if conflicting SEO advice on how to achieve top rankings. This article hopes to clear up some of the confusion.
In the beginning it was sufficient to have an adequate amount of keywords on your website in order to rank highly in the search engines. This led to keyword spamming, a practice which still continues today amongst inexperienced webmasters.
Then along came Google and the goal posts shifted. Google put more emphasis on webpage linking, Their thought was simple - if one website had a link to another website, then it was as if the first website was placing a vote of confidence for the second website's content and therefore the second website must be useful and relevant to the readers of the first website. Thus the Google Page Rank was invented.
Soon the webmasters and internet marketers got to work. This saw the emergence of link forms and reciprocal linking sites. Internet marketers declared that the more links that appeared on your site, the higher it would rank in Google. Suddenly link pages from websites started to run into multiple pages as the race was on to exchange links with whoever would agree. Some sites started to have thousands of links point to their sites and began rising in the search engine rankings.
Of course the game of cat and mouse with Google continued as the search engine giant once again changed its algorithms.
It is now widely accepted that previous linking strategies are failing because of what Google now expects from links.
RELEVANCY
Google expects links on a site to be relevant to the readers of the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way links without a reciprocal link in return.
ANCHOR TEXT
It is better for the anchor text (the actual text that contains the link) to be keyword relevant to the content and also to vary as numerous instances of the same anchor text without variance can be interpreted as keyword spamming.
The importance placed on the above factors has all but eliminated the effectiveness of previous linking strategies. Most links on link page directories were exchanged with any site who would reciprocate. Therefore most of these sites were not relevant to the original site.
The reciprocal linking strategy also negates the one-way linking preferred by Google. Most link directories contain the same anchor text in all links, as this anchor text was advertised on the "link to us" page.
Therefore Google now looks upon these reciprocal link directories as having no value. They do not distribute page rank and therefore do not help the ranking of your website.
That is why I now describe article writing as the new SEO Master Tool - please see Part II of this article for the reasoning.
Article keywords: SEO, search engine optimization, search engines, Google, algorithms, article writing
Article Source: http://www.articles32.com
Alan Chestnutt is webmaster of www.articles-keyword-rich.com,an article submission site where webmasters and ezine publishers can pick up FREE keyword rich content for their websites.
.: New Article Marketing Articles
1). 8 Reasons Why Writing and Submitting Articles is The Way To Promote Your Business And Earn Money
If you want to earn money online, your online business needs traffic. Among all the various ways of advertising a website, article writing and submitting remains the most effective and affordable way to promote your online business.
2). Catering to Your Target Audience
One of the biggest mistakes that article writers make is to try to accommodate too many readers with one article. For truly effective article marketing, write each article with a specific audience, and their needs, in mind. A small niche audience is always better than no audience at all.
3). Shorten Your Pathway to Financial Rewards...Create the Better Mousetrap
Marketers, for years, have looked for a perfect solution to connect clients with consumers in a foolproof way. Presto! Marketing has evolved to meet the need.
4). SEO Ghostwriting for Online Publishers
Ghostwriting for online publishers is somewhat different from offline mediums for a number of reasons. Many offline ghostwriters find that they are not fully qualified to write for web-based publications.
5). Where to Advertise Your Small Business Online...Without Paying a Penny!
Without a large budget to accommodate the overwhelming costs of advertising in print publications, attracting the attention of buyers can be a serious challenge. Yet, the cost of reaching your audience: zero dollars.
6). Effective Landing Page In Article Marketing Must Give A Strong First Impression
An effective landing page is not whatever page. The main job it has to do is to make a strong first impression and call the visitor into action after the article marketing story has done the pre selling.
7). Three Points to Consider When Using Private Label Articles
Getting out of writing your own articles by using so-called "Private Label" articles seems like an ideal solution for the non-writer. But check out the downside before you pay for an expensive subscription.
.: Top Article Marketing Articles
1). Common Writing Errors and Misused Words
Agreement of Subjects and Verbs
It is important to make sure subjects and verbs agree within a sentence. This may sound simple, but it is a common mistake that is often seen in longer articles.
Incorrect-In the United States of America, personal liberty and justice has always been staples of American philosophy.
2). Simple Tips on Using Private Label Articles
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But how if you are not comfortable writing your own articles? Many marketers just do not know how to put their thoughts into words.
3). The Top 10 Article Directories to Post Your Content
Words can be very powerful.
This is the contention of the many people who are into article marketing nowadays. This is because article marketing is the new way of promoting their business without having to resort to costly advertisements.
4). Improving Sentence Construction in Articles
Example of an unclear pronoun reference
To be successful in college, it is vital to follow several key steps, including attending class and studying thoroughly. This is the most effective way to achieve high grades.
5). Create An Outline To Write Better Articles
No matter how many times a person has done it, writing articles can be a task many would rather avoid. Now at a time when it could help you in your job or work, facing the task can be like facing the enemy. Creating an Outline makes this task much easier. What sets successful writers apart are the preparation, methods and procedures they use. This article will serve as a useful guide for you. Trust and rely on your outline because it will prove to be a very helpful tool when you do.
6). Did you hear about the Article Marketing Revolution?
If you are starting to promote your off line business on line, or creating an on line business then you need to know that even if you create the most beautiful and highly functional site, without any visitors it is nothing.
7). Creating Articles Around Niche Subjects For Profit
Choosing a good niche subject to base your website around is one of the most important aspects of making money off of your articles. This will give you a foundation to build from and you can target one general audience with a pack of keywords that they are most likely to be searching for.