.: Boost Your Business With Email
Category:Home / Internet Marketing / Email
Emails are quite a powerful marketing tool, if not misused. Misusing electronic mail is an actual trend. It happens to us all on a daily basis. You’ve received them: the very inviting email that suggests to visit a certain website where a wonderful Russian lady awaits to become the perfect bride, or to read news from a Nigerian magnate that wants to give us a few million dollars, etc…
These are really annoying Spam emails, but these are not the only emails that are Spam. Even legitimate companies perform a type of less insistent Spam to sell their products. As a matter of fact they do not really Spam, but send unsolicited commercial emails. Because people don’t really know the definition of Spam (unsolicited bulk email) they tend to treat this type of Internet marketing approach aggressively and lose trust and respect for the companies practicing it.
If you are serious about Internet marketing you cannot use emails to spam people trying to make a sale. You should use emails to communicate with your clients and business partners. Writing a business email is not as easy as it may seem. When you send out a business email you send a message that represents your company. If the email is not properly written the clients will doubt your professionalism. It doesn’t matter what business you are in. Sending a properly formatted email shows respect for the receiver. Just consider emails your online stationery. Treat an email as you treat that perfectly designed piece of paper you use to write business letters on.
When you compose an email you notice that there is a subject line. Don’t ignore it. That’s the most important part of your message: type in a short summary of your message. This is how the reader will know how urgent or interesting your message is. For example, if you write a message as a follow-up for a phone conversation, write that in the title. It will remind your client or business partner that he or she was expecting a message from you. Don’t assume that people will just remember who you are and what you do. Unless you already have a long-term partnership, understand that they are busy too, and don’t waste their time.
When you format your email, keep in mind that plain text is still the best email format. Some people disable html. If you are a huge fan of HTML, send your email as plain text and HTML, allowing your readers to make the choice. Keep your lines and your message short and clear. Don’t “stuff” your message with words. Remember to respect your client’s time: get to the point. Use line breaks to separate paragraphs and ideas. The reader should be able to follow your message easily.
Last but not least, don’t forget your email signature and the disclaimer. The email signature is a very good promotion tool. Business signatures start with a brief, serious courtesy, followed by your name, your function, a brief description of your website or business (that will act like a sales pitch) and a link to your site. Don’t forget the http:// in your link, as many email programs fail to identify www.yoursite.com as a link, forcing the readers to copy-paste it in their browsers instead of conveniently clicking on it to see your site.
The disclaimer is also very important, especially when you send attachments, for example: “Although reasonable precautions have been taken to ensure no viruses are present in this email, (your company) cannot accept responsibility for any loss or damage arising from the use of this email or attachments.”
Remember: any document you send out of your company, whether in electronic format or paper, needs to respect your corporate identity standards. As an online entrepreneur, you’ll be sending emails every day. So build up a strong business identity and BOOST YOUR BUSINESS by sending out professional emails.
Article keywords: email marketing, spam, email newsletters, email
Article Source: http://www.articles32.com
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with HighPowerSites.com at: www.highpowersites.com
.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.