.: Buzzworthiness Via Human Motivation
Category:Home / Business / Marketing
Creating something buzzworthy can be a challenge, but a challenge worth achieving. If you can create something buzzworthy enough to get everyone buzzing about it and spreading the message virally, then you’ve succeeded in doing something that most marketers only dream of.
Let’s take a look at buzzworthiness from the perspective of the psychology of human motivation. If we can grasp the concept of what motivates us as humans, then we’ll have a better understanding of how to utilize the motivation factors to encourage the viral spread of our message through starting a buzz.
The famous psychologist Abraham Maslow presented what he called the “Hierarchy of Needs”. According to this hierarchy, if a human doesn’t have their basic needs met, then they will be motivated mostly by meeting those basic needs first, giving less importance to the other needs. Let’s take a look at this hierarchy below:
1. Physiological needs: Food, water, shelter, and sex.
2. Safety: Freedom from the threat of physical and emotional harm.
3. Social Needs: Friendship, belonging, and love.
4. Esteem Needs: Achievement, recognition, and reputation.
5. Self-Actualization: Truth, meaning, and wisdom.
After fulfilling one group of needs starting with physiological needs, then we will become more motivated to fulfill the next set of needs, which graduates us to the next set of needs, until we fulfill self-actualization at the top of the hierarchy. This can essentially be seen as a scale of motivation. The things that motivate us are the things that fulfill one or more of our needs.
So here’s an example of how to easily create a buzz: Give out free food to famine stricken people. Those peoples primary motivation would be to attain food, and if you provide it free, they will be buzzing to get it, because it fulfills their basic needs. Does this example have much relevance to modern marketing? What do you think would happen if you gave out free hamburgers to people at a festival? You’d create a buzz and people would remember you. People walking away with their free burgers would meet other people and say “They’re giving out free burgers over there”, thus propagating your message virally via word of mouth and creating a buzz.
Okay I admit, there’s another concept here that makes it buzzworthy. The concept is to have something unique about your message/product/service. People will buzz about free burgers because A) it fulfills one of their basic needs, and B) the offer is unique because it’s free. If burgers were always free, then there would be nothing to buzz about.
For people that have their physiological and safety needs met, it is easier to create a buzz through the motivation to meet their social and esteem needs. A few of the greatest examples of viral marketing such as Hotmail, MyJournal, MySpace, and Friendster are all examples of this. These companies created a buzz because they offered something unique that fulfill the social and esteem needs through social communications, and social networking.
In these cases, the word of mouth buzz gets spread even faster because by spreading the word they fulfill their social and esteem needs at the same time as fulfilling it from the service they’re spreading the word about. It works the same even with the example of free burgers. When someone walks away with a free burger, they are inclined to go tell their friends about it, because it will boost their reputation, recognition, and strengthen their friendship. Their friends will be excited and happy to get a free burger thanks to you being the one to tell them about it. This is a key point in buzzworthiness and if understood and implemented with the right ideas and the right messages, can increase your buzz exponentially.
If you have a message, product, or service that is unique and fulfills one or more of our human needs, then you are on your way to creating a buzz. If it is something that is so good that people’s reputation and recognition becomes boosted amongst those they tell about it, then it’s definitely buzzworthy! The only thing left is to tell people to spread the word about it, and make it as easy as possible for them to spread it (ie. Viral tools such as tell-a-friend scripts, hand outs, pamphlets, e-mail forwarding, articles they can freely publish, etc…).
Good luck creating a buzz!
Article keywords: buzzworthiness, buzzworthy, buzz, human motivation
Article Source: http://www.articles32.com
Jambhala Rinpo is a viral marketing enthusiast and experimenter. For more info, tips, and tools on viral marketing please visit his website: ViralMarketingBuzz.com or the Viral Marketing Buzz Blog
.: New Marketing Articles
1). Birkenstocks & The Customizable Art Of Footwear
Birkenstocks are a German brand of quality footwear, which is best known for it’s contoured footbed. When most people purchase a new pair of shoes, they expect to have a ‘break-in’ time. This usually lasts for a few days and, at that time, the shoe is pretty comfortable and broken in for everyday wear. The main difference with Birkenstocks is that they approach the ‘break-in’ time much differently.
2). Millionaire Marketing in 3 Small Steps
What is money? A child might say that it’s something rich people have and poor people don’t. An engineer might go into a detailed and lengthy explanation, but we all know that money is what really “makes the world go around.”
In the business world, money is the definition of success or failure. That’s why it’s vitally important that every entrepreneur has a good understanding of money – even if their business is still struggling to get off the ground.
3). Free T Shirt Offer – Are they really free?
The modern day craze has created a huge demand for designer clothing all over the world. Many young guns are going for a casual wear than what it used to be 20 years ago. A simple T-shirt and low waist jeans makes both the genders comfortable. It’s become almost a compulsory act to hang out in t-shirts and jeans even in colleges. Youths like to have wide collection of t-shirt of current fashion.
4). How To Promote Your Home Based Business On A Shoestring Budget!
Getting customers is the key to success in any business. There are many ways to promote your home based business - the only way to know which ones are best for your business is to test. Here are some tips for getting customers without spending a fortune!
1. Tell everyone you know that you are starting a business AND ask them to tell everyone they know.
5). Cash in on Neighbors
What could be more welcoming than the spicy smell of hot apple pie to receive you into a brand new neighborhood full of people you’ve never met? Hopefully you life has been full of warm, hospitable neighbors wherever you’ve lived. Perhaps not…
If you’ve ever had a bad experience with a neighbor, you know just how much those invisible people really know about you.
6). Technology Controlled Marketing
RSS feeds and blogs took Internet marketing by a storm in 2005. Every time we turn around there’s a brand new marketing vehicle speeding down the Internet highway. In the fast paced race of the virtual world, it’s easy to get swept away in the current of technology.
If we’re honest with ourselves, we’ll admit that computers have taken control of both our personal world and the business world.
7). Finding Your Niche In The Business World
Who am I and what do I love to do? Well, isn't this the twenty million dollar question! A more appropriate question might be "Who was I and what did I love to do?"
As you search to find yourself, and what it is you love to do, you may find the task harder than you thought it would be. Try to think about your childhood. Can you remember what thrilled you as a child? Like many people you've probably forgotten what brought try joy and excitement to your essence.
.: Top Marketing Articles
1). John Warwicker - Co-Founder of Tomato Design Company
Design company Tomato
( http://www.tomato.co.uk ) was founded in 1991 in London by John Warwicker, Steve Baker, Dirk Van Dooren, Karl Hyde, Richard Smith, Simon Taylor and Graham Wood. In 1994, Michael Horsham and Jason Kedgely joined.
tomato specializes in: Architectural Design, Consultancy, Drawing, Education, Electronic Interactive Media, Film & Commercial Direction, Graphic Design, Fashion, Motion Graphics, Music & Sound, Strategy, Branding & Identity, Photography, Publishing, Title Sequences, Typography, Writing.
2). The Benefits Of Branding
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off.
1. Memorability. A brand serves as a convenient container for a reputation and good will.
3). Ultimate Wealth Package: Is It Worthy Of Its Name?
What Is Ultimate Wealth Package All About?
Have you been considering the Ultimate Wealth Package? The sales page makes a lot of promises, but doesn't give you much detail at all. So let me fill you in!
Ultimate Wealth Package is a guide that has been put together by a young guy named Mark Warren. Within the guide he shows you in simple steps how he himself made his internet fortune, and how you too, by following the same steps can do the same.
4). MySpace Marketing
With the ever-growing popularity of internet social groups, MySpace has become the leader. MySpace has become so popular; it has spawned a whole market of new business opportunity through marketing and advertising. No other website in the world allows one person the ability to communicate with millions of people with the click of a button. This has allowed e-commerce a new channel of communication with potential customers.
5). Eniva: The Next Billion Dollar Home Based Business?
Delray Beach, FL – While tirelessly searching for the perfect home based business opportunity, a Florida man stumbles across a real, passionate, solid, and trusting eight year old company called the ENIVA Corporation.
After researching the company, the products, and the founders of ENIVA, Brisson soon realized the potential of this fast growing Minnesota based company: the potential to be the next billion dollar home based business opportunity.
6). Subliminal Persuasion
Subliminal persuasion? It is simply influencing people at a level below their conscious recognition. Many people don't even realize they are being influenced by a smile, making even that a subliminal technique. Here are two more subtle methods.
Subliminal Persuasion Using Inflection
It is easy to assume that a sentence like "I can't promise you that price.
7). Avoiding A "Failure to Communicate"
It's in every classified ad and most job descriptions: must have excellent communication skills. Worse yet, once hired, it reappears annually at review time: Improve communication skills. What's a worker to do? Communication skills don't require a graduate degree, just some common sense, a bit of homework and a better understanding of the role communication plays — in everything:
Listen.