.: Can Your Customers Find You Online?
Category:Home / Internet Marketing / Search Engine Optimization
Are your customers able to find you online using search engines? Many online business owners report to me that they could be found by searching search engines for combination of their last name + first name. While it is good that they can be found for the combination of their last name + first name, only people who already know them or have heard about them can search for the names. The vast majority of online buyers don't know your name (yet!), so they are searching for more generic terms, representing your products and services.
For example, if Jessica Brown is a business coach, someone who has heard about her from another client, or someone who met her through online networking, might search for information about her and her business by searching for Jessica Brown. However, many more people will search for business coach or business coaching. These are the people who don't know who Jessica Brown is, but they already have a need for her services.
In order for you to be found on generic terms relevant to your business, you need to perform search engine optimization (or SEO) for your web site. Search engine optimization is the process of modifying content of a web page and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.
Over to you - let's take action! Let's get more potential clients find your web site through search engines:
1. Use a few different search engines to find your web site. Does it come up when you search for your first name + last name? What about a generic term for your business or profession?
2. Find good generic keywords for your business. They could be keywords that are related to your business, profession, or specific products or services that you sell.
The best keywords are the ones that have many people searching for them, but don't have too many other web sites using them.
3. Use the terms you found to perform search engine optimization for your web site. This involves changing the content, as well as meta-information and link structure for your web site.
Article keywords: seo, search engine optimization
Article Source: http://www.articles32.com
Need more web site visitors? Biana Babinsky, the online business consultant, expert and author shows you how to drive thousands of targeted visitors to your web site in her Step by Step Search Engine Optimization Special Report. Learn more about the report at avocadoconsulting.com/rlinks/zseo
.: New Search Engine Optimization Articles
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6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
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As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.