.: Choosing A Name For Your Company... That Makes Sense...
By:Sam Weston
One of the most important things your company needs is a name. Your name will be the very first thing that almost all of your customers see from you -- long before they meet you, they'll have responded to something (or someone) that told them the name of your business.
So What?
So, if you're planning on running a professional operation, don't call it 'A1 Supplies' just because you want to be listed first in the phone book. You have to pick a name that says something about you and your business, and that people in your target market will be able to say without feeling stupid.
The Professional Name.
If you're running a serious business targeted at other businesspeople, you'll probably want to keep the name sober, but memorable. A good formula is your surname, followed by what you do: 'Smithfield Tailoring', or 'Watson Engineering'. You might also want to add the name of the town where you live: 'Watson Engineering Anytown'. Little things can make a big difference: 'Watson & Associates Engineering' or 'Watson Engineering Co.' both sound quite good, for example. Don't use your first name, though -- it sounds terribly amateurish. Would you rather deal with Ted's Office Supplies or the Johansson Office Supplies Co.?
Another approach is to leave out your name altogether, and simply become 'Anytown Engineers' or 'The Anytown Engineering Co.'. This makes you sound like the first choice locally, especially if your main competitor has the name of another town nearby in their name.
The Corporate Name.
They sound quite bad, I reckon, but there's a still a place for them -- mainly if you want to deal with the big companies that this kind of name appeals to. Simply think of a word to describe your business and translate it into Latin. Then add the word "Consulting", if you want.
The Trendy Name.
If you're going for a more young or technology-savvy market, you might want a less formal name. Names of this form should be kept to one word, and preferably written in lowercase, URL-style. Another common trick is to make '.com' part of the name. Notice the difference between 'Fun House' and 'funhouse.com' -- the Fun House doesn't sound all that much fun, does it?
The Playful Name.
You'll be surprised how many people will love your name if you just decide to name it after an animal, and use that animal in your logo too. If you don't have much of a marketing budget, this is a good way to get a quick brand identity -- if you choose the panda, for example, then people start associating you with pandas, and you can have panda-pattern designs on your stationery and decorate your office with bamboo. Don't underestimate the power of this, seriously.
The Shortened Name.
One naming method that seems to be especially well-used by the big hitters is to take two words that describe your business, shorten them both, and make it one word. So you end up with Fedex (Federal Express), or Microsoft (Microcomputer Software). This is good for suggesting what you do without having an overly lengthy name.
The Random Name.
If all else fails, a great way to make up a name is to just string together sounds that you like until you come up with a made-up word. This can be a surprisingly good way to come up with a name -- and it will be completely unique.
Make It Easy.
Whatever you do, though, make sure your business' name is easy to pronounce and spell. If your surname is hard to say, don't use it. If people seem to have trouble spelling a made-up word, come up with something easier. You'll lose out on an enormous amount of word-of-mouth business if people have to write your name down just to communicate it to each other.
Check for Others.
Once you've got some ideas, make sure you check that no-one else is already using them. It will be expensive to get halfway through starting up a company only to find that the name you wanted is already taken. Also, you'll have trouble establishing any kind of Internet prescence with an over-used name, if that was part of your plan -- if your name is too common, you won't stand a chance of getting yourname .com.
Article Source: http://www.articles32.com
See How You Can Profit From Your Very Own Pay Per Click Search Engine By Selling Traffic To Millions Of Advertisers. Active hyperlink must remain with article.
.: New Business Articles
1). Learn How You Can Not Make Money From A Home Business Online
There are ways to make money online. But there some steps to know how to do not make money online. See it here.
2). The Starting Point To A Successful Internet Home Business
The beginning steps to developing a successful internet home business.
3). Internet Marketing And Education
What is the necessary education of a new Internet Marketing?
4). Choosing the Most Appropriate Microsoft Training Course
There are a large array of courses available for those who wish to improve their proficiency in Microsoft Office or Windows Training. Whether you are an individual or part of a business the difficulty is often matching your requirements with the most suitable course.
5). Work At Home Institute
What means a work at home institute part time? This article deals about it.
6). Dangers in Contract Negotiations With Non-English Speaking Consumers
Basic of contract negotiation laws with non-English speaking consumers in California.
7). Leading-Edge Wholesale Distributor Tips
Profitable tips to enhance your wholesaling diligence with initial and re-current e-commerce product line
.: Top Business Articles
1). Dealing with Difficult People: 27 Secrets & Strategies You Can Apply Today
Copyright 2006 Colleen Kettenhofen
“No one can get your goat if they don’t know where it’s tied up.” Zig Ziglar
1. Listen more effectively. Listening is the number one tool in communication, especially when dealing with difficult people.
2. Step back and analyze the situation from an outside perspective. When we are less emotionally involved and “cool our jets,” the answers come for how to effectively deal with them.
2). The Grumbling Gut
The Grumbling Gut
3). The Five Fatal Diseases
The Five Fatal Diseases
4). Lose Weight but don't skip breakfast
Lose Weight but don't skip breakfast
5). "Starbucks-China" Blend: A Slam Dunk Grande
Admittedly, there are few genuine “can’t miss” propositions. But I’ve got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted exclusive licensing for fur trapping. Starbucks has the product, the relationships, and with some nimble campaigning they’ll have the ubiquitous branding in no time.
6). Contact Lenses or Spectacles?
While plenty of people still wear glasses, there seems little doubt that they’re on the way out. There’s no doubt that putting them in and taking them out can be scary at first, but once you’re used to it they are much more convenient than having bulky glasses on your face, not to mention almost invisible, even to people who get close to your eyes.
Vanity isn’t the only reason to wear contact lenses, though.
7). 64 Testimonials That Say Bioperformance Works
Since its founding, BioPerformance is now the fastest growing Network marketing Company in America and has paid out more commissions in its first 11 weeks than any other company in the same time period in the history of the Network Marketing Industry. Many who are standing at the sideline wondered if the product really works. The Proof Is In The Pudding.