.: Color Theory - Choosing Your Website Colors
Category:Home / Internet / Web Design
Is the choice of colors for your website and print materials more than just a matter of personal preference? Does it really matter what color choices you make? Will your audience really feel differently because of the color combinations? The answer to all these questions is Yes, Yes, and Yes!
Color is considered emotional, because variations evoke different emotions in people. We all know that green is the color of money, but did you also know that green can symbolize greed, envy, and jealousy? The colors you choose will have a direct effect on how the public perceives your company or product. This can be complicated by the fact that our use of color on the web is now limitless: technology allows us to create millions of color combinations. So how do you choose? This brief article will make it simple to understand the basics of choosing colors.
It’s important to understand that every color has a positive and negative set of emotions associated with it, what I call the “color meaning”. It’s this meaning that will affect your customer’s emotional response to your company, brand or product. So when choosing color schemes for your website, or any other media type, you need to make sure you’re presenting your company or product with a color that will most likely entice the audience to choose your company or product.
Take a quick break, and go look in your lunch room, refrigerator, or kitchen cabinets at the products we purchase from the grocery store. What color do you see the most of? Chances are, you’re seeing red, and lots of it. Just glimpsing into my cabinets, now that I know I’m looking for it, I seem to be thrown in to a world of red products. Chef Boyardee, Kellogg’s, Lipton, Carnation, Ragu, Aunt Jemima, Nestle, Betty Crocker, Orville Redenbacher’s, Heinz, Pam, all of these brands are jumping out at me with red in their labels. Why? Red is a very “hot” color, and very emotional as well. In studies, red actually has a physical effect on people, increasing their heart rate and causing blood pressure to rise. Red grabs our attention, stirs us to action, and thus is a very powerful color for product packaging.
All colors fit into three categories; cool, warm and neutral. While you can select all of your colors from the same category, it is often possible to achieve a more powerful effect by introducing a color from one of the other groups. Let’s take a look now at how colors work together, and what each color may mean to the viewer.
Cool Colors
Blue, green, purple, turquoise and silver are cool colors. Cool colors tend to have a calming effect on the viewer. Used alone however, these colors can have a cold or impersonal feel, so when choosing cool colors, it may be wise to add a color from another group to avoid this.
Blue Color Meaning.
Positive: tranquility, love, loyalty, security, trust, intelligence
Negative: coldness, fear, masculinity
Green Color Meaning.
Positive: money, growth, fertility, freshness, healing
Negative: envy, jealousy, guilt, disorder
Purple Color Meaning. (purple is a combination of blue and red, so it is found in both the warm and cool categories)
Positive: royalty, nobility, spirituality, luxury, ambition
Negative: mystery, moodiness
Turquoise Color Meaning.
Positive: spiritual, healing, protection, sophisticated
Negative: envy, femininity
Silver Color Meaning.
Positive: glamorous, high tech, graceful, sleek
Negative: dreamer, insincere
Warm Colors
Red, pink, yellow, orange, purple, and gold are warm colors. Warm colors tend to have an exciting effect on the viewer. However when these colors are used alone they can over-stimulate, generating emotions of anger and violence. When choosing warm tones, adding colors from another group will help to balance this.
Red Color Meaning.
Positive: love, energy, power, strength, passion, heat
Negative: anger, danger, warning, impatience
Pink Color Meaning.
Positive: healthy, happy, feminine, compassion, sweet, playful
Negative: weakness, femininity, immaturity
Yellow Color Meaning.
Positive: bright, energy, sun, creativity, intellect, happy
Negative: coward, irresponsible, unstable
Orange Color Meaning.
Positive: courage, confidence, warmth, friendliness, success
Negative: ignorance, sluggishness, superiority
Purple Color Meaning. (purple is found in both warm and cool colors)
Positive: royalty, nobility, spirituality, luxury, ambition
Negative: mystery, moodiness
Gold Color Meaning.
Positive: wealth, prosperity, valuable, traditional
Negative: greed, dreamer
Neutral Colors
Brown, tan, ivory, gray, black and white are neutral colors. Neutral colors are a great selection to mix with a cool or warm palette. They are good for backgrounds in a design, and also tend to tone down the use of other more overpowering colors. Black is added to create a darker “shade” of a primary color, while white is added to create a lighter “tint”.
Black Color Meaning.
Positive: protection, dramatic, serious, classy, formality
Negative: secrecy, death, evil, mystery
Gray Color Meaning.
Positive: security, reliability, intelligence, solid, conservative
Negative: gloomy, sad, conservative
Brown Color Meaning.
Positive: friendly, earth, outdoors, longevity, conservative
Negative: dogmatic, conservative
Tan (beige) Color Meaning.
Positive: dependable, flexible, crisp, conservative
Negative: dull, boring, conservative
Ivory Color Meaning.
Positive: quiet, pleasantness, pureness, warmness
Negative: weak, unstable
White Color Meaning.
Positive: goodness, innocence, purity, fresh, easy, clean
Negative: winter, cold, distant
You may be asking, “What is the right color combination for my business website?” While there is no absolute “right” color for your website, you need to understand your target audience, and consider their response to colors, not your own. If your end goal is for them to choose your company or product, then your color palette must appeal to them. There are overall factors that indicate what your audience may or may not like.
The basic target audience factors to consider are age differences, class differences, gender differences and overall color trends.
Age difference is a key factor that should not be ignored. If children and adolescents are your target audience, then they prefer bright, primary colors like red, blue, green and yellow. However, if your target is older adults, they would prefer more muted or darker colors, along with colors from the neutral color group.
Class difference is another key factor in choosing colors. United States research has shown those in the working class prefer colors they can name like blue, red, green, etc. Those that are more educated tend to prefer more obscure colors like taupe, azure, celadon, salmon, etc.
Gender preference is an obvious factor in choosing your colors. Men tend to prefer cool tones like blues and greens, where women prefer warmer tones, reds and oranges. If you have an audience of both men and women, consider mixing some colors from the warm and cool palettes that would appeal to both men and women.
Last but not least are color trends. By definition, a trend means “current style”. Choosing currently popular colors may work well for some types of websites and products, but if you want to present longevity and stability, then popular colors may not be the best direction for you. Instead, you may want to consider more traditional colors that stand up over time.
Choosing color is more than just picking what feels good to you, it is about creating a response from the viewer. By knowing your target audience and the effect that different colors can have, you gain a greater ability to determine what colors will work best for your audience.
One final note on color. Viewers on the web can use different monitors, different browsers, and different operating systems. It is nearly impossible to ensure that your colors come across the same on every computer as well as in print. Don’t be overly concerned with the differences on varying computers, but do try to be consistent. Whether you’re creating a color palette for your company, a brand identity, or product colors, consistency is key. Use the same colors throughout all your marketing efforts to create familiarity with your company or product. Consistency will help instill trust with your viewer.
Article keywords: color theory, color management, choosing colors, web design, logo design, corporate identity
Article Source: http://www.articles32.com
Angela Nielsen is President of NIC Media Group, an award-winning web development company located in San Diego, California. To find out more about Angela Nielsen, and NIC Media, visit www.nicmedia.com or call them direct at 888 NIC Media. Copyright 2005 by Angela Nielsen and NIC Media Group
.: New Web Design Articles
1). HTML Might Become Obsolete
Web designers are beginning to dump HTML in favor of more versatile web programming languages
2). Macromedia Dreamweaver: An Introduction
Getting started with your first web page can seem very daunting indeed. Macromedia Dreamweaver is the industry leader in web editors, but knowing where to start and what you need to know can be a little confusing at first.
3). Finding A Good Web Designer
Avoid the mistakes I made when I hired someone over the internet to design my web site
4). Top Tips for Getting Free Websites
There are millions of opportunities of earning money online, but for that you frequently need to have a web site and there are many people interested in how to build a web site online for free. So whether you want to build a free business web site or to build a Yahoo-like web site, you can be sure there are plenty of online guides, such as this, to take you step by step through the process.
5). Is Your Web Site Driving Away Visitors?
Much has been written about optimizing your web site for search engines, but less emphasis is placed on usability. Optimizing for usability and for search engines is not a contradiction.
6). Choosing a Web Designer
freelance web designers are rip-off artists
7). HTML Sitemaps Are Still Important
An html sitemap is one that humans and search engines both can read. Google sitemaps are important too, but they are specific to google and are read only by a search engine.
.: Top Web Design Articles
1). Advanced Joomla Templating (pt1) Using Module Class Suffix
an article from User Written Resources
1. duplicate the styles already used for the particular module, adding a suffix to each style name. this will definitely include some of the following;
1. .module {} 2. div.moduletable {} 3. div.moduletable h3 {} 4. table.moduletable {}/li> 5. table.moduletable th 6. table.moduletable td
and can include other styles used on the content in that section, such as;
1.
2). How To Make a MySpace Layout That Stand Out
If you are a MySpace user, you have learned what an easy to read and fun profile looks like. The only problem is, you may not know how to create or find out. Most of the time when you see an awful MySpace layout, it's because its sloppy, hard to read, or has annoying links you didn’t even see. That is because since MySpace has been growing so much, so have the layout sites.
3). Professional XOOPS theme design - What to look for
In general, prices for theme design work will range depending on a number of factors. If you don't mind the designer releasing the theme on their site for others to purchase, then you can expect anywhere from $20US to $50US for your theme. If the theme must be a one of a kind theme that only you use, you could expect to multipy the fee by at least 10x.
4). Adsense: The Smart Investment
Over the last 2 years, We have been building a Virtual Adsense Empire of over 500 websites and making some good money. We've also been building content sites for clients using the same system. The system we use is not something that produces 1000's of sites with a click of a button, our system does not build spam websites, nor does it produce the same sites you see over and over and over again.
5). Irish Graphic Design Industry
Graphic design is the use of color, light, balance, contrast, emphasis, proportion, proximity, repetition, texture and a plethora of other elements to create a work of digital art that is pleasing to the eye. Graphic design is about seamlessly molding image and text to convey a theme, message, or often advertise a product or service. Graphic design dates back to prehistoric times.
6). How to Create a Splash Page for Your Website?
These splash designs prove to be quite popular, especially among the designers as they allow the designer to show their skills in flash and any other technology on a single page. The splash page design involved in the splash page will be one that is very attractive to the eye of the viewer. Its main intention lies in captivating the viewer the moment he looks at it.
7). Does Your Web Design Include Background Music?
When you design your website, you may wonder whether or not you should include background music in your web design. The answer to this requires you to ask two additional questions: