.: Competing With Color Levels The Playing Field
By:John Terry
Category:Home / Business / Small Business
According to the United States Small Business Administration, small businesses represent 99.7 percent of all employers. There are an estimated 22 million small and midsize businesses (SMBs) in the U.S. today. Such companies are constantly challenged with the need to create a huge impact in a noisy marketplace with a limited budget.
Today, affordable imaging and printing technology makes it possible to build an in-house marketing program. In fact, Revival Lighting, a vintage lighting fixtures company in Spokane, Wash., cut the cost of producing marketing materials 90 percent when they brought marketing in-house. In addition, because marketing materials can age quickly and frequently need updating, companies with the flexibility to respond on the fly will impress customers while reducing costs.
Color has become an effective, even necessary tool in marketing materials. According to a study by Loyola College in Maryland, using color increases brand recognition by up to 80 percent.
Bold and multicolored designs can impact people's moods. Environmental green is considered hip and has taken on new, positive associations, while the combination of blue and floral reds has been found to evoke vintage designs and heritage, according to a 2005 study by The Color Association of the U.S.
In addition to printing materials in-house, SMBs should take advantage of inexpensive and often free marketing services that are available on the Web. For example, HP hosts an in-house-marketing portal for entrepreneurs and SMBs. It contains case studies, how-to seminars and other free tools and information, including over 200 free marketing templates ranging from brochures to an image library.
Blogs-online journals or newsletters intended for general public consumption-are another great tool for learning more about how to use color and create marketing materials in-house. To save time and money, SMB marketing guru John Jantsch, who maintains the popular blog Duct Tape Marketing, recommends that businesses create a marketing kit describing you, your company, services provided and what sets your business apart from the rest.
To improve marketing effectiveness on a shoestring budget, bring it in-house, remember to use color, take advantage of free services and seek out expert advice.
Article keywords: Competing With Color Levels The Playing Field
Article Source: http://www.articles32.com
For more tips, check out www.hp.com/go/inhouse.
Color Your Business World: Visual presentation is as important as the content of a document-and sometimes more.
.: New Small Business Articles
1). Starting a Business Over 50
Can you teach an old dog new tricks? You can start a business over 50 years old. Read on to find out
2). Top 20 Tips For Getting Your Business On The Web
Imagine how much more money you will make with your very own "sales person working for you 24 by 7. Imagine this sales person costs very little to operate once the sales person is set, trained and educated on your business.
3). Bankruptcy LLC Explained
Since Limited Liability Corporations (LLC) are a relatively new type of business entity, LLC owners have some difficulty finding out how courts will treat their bankruptcy LLC cases. This article gives some key points on how the courts view Limited Liability Corporations.
4). When Bankrupting Is Worthwhile
For many business owners bankruptcy seems scary but, sometimes, declaring bankruptcy is a worthwhile strategy. If you are considering the possibility of declaring bankrupting for your business, this article will review some key points you must know. It covers both Chapter 7 and Chapter 11.
5). How To Save Your Bankruptcy Business
If your business is having financial problems, avoid stress and worry. Next find out if your lawyer has all the answers you need. Finally think about what mistakes you are currently making that could harm your already troubled business. Consider all these items when your company is in trouble.
6). Know The Types Of Bankruptcy For Business Before You Decide To File
As an entrepreneur, you will need unlimited energy, tunnel vision and free time. Sometimes, even when you have all of this, your business does not succeed. Your business may become a financial nightmare and thus you will need to have information about bankruptcy for business.
7). Keep Yourself Out Of Bankruptcy Chapter 11
If your business is failing, you may be facing the possibility of Bankruptcy Chapter 11. But be careful. Innocent mistakes made right now often cost otherwise successful businesses their security and peace of mind.
.: Top Small Business Articles
1). Small Business Strategies - Four Critical Success Factors
With many companies being small businesses, understanding what takes your company to the next level is critical. These Four Success Factors will help you gain that advantage.
2). Top Ten Wholesale Drop Shipping Tips For Your Success
For those who aren’t familiar, dropshipping is a business term used for a situation where a seller sets a retail price for an item, collects the payment, sends the wholesale cost to a dropshipper and the item ships directly from their warehouse. In most cases, the seller never even handles the merchandise because every aspect of shipping is handled by the dropshipper.
3). Partnering: Finding Your Strengths and Weaknesses
In partnering, the first thing you need to do is figure out your strengths. What it is that you do best? What does your store enjoy? What’s financially viable? What you’re planning on doing for the next six months to a year? You really want to make sure that you’re not partnering with someone that’s going to be a direct competitor of yours and vice versa.
4). How To Get Your Small Business Off The Ground
Many people have what they think is a great idea and would love to set up their own small business. The problem many of these people face is how to fund this idea, to get the business off the ground. Unfortunately many of these ideas never come to fruition because of these lack of funds, where in reality there are many avenues people could take to find this initial start-up capital.
5). Secret Interview Tactics of Journalists
How you can make the most of your interview time with a reporter.
6). Take Waste Out Of Your Spending
Buyer Beware:
The ability to save money has nothing to do with income. Take waste out of your spending and you’ll drive the haste out of your life. Continue to learn “the rules,” as they’re always changing.
Learn the rules
We’re not taught “the rules” in school—high school, college, law school. So we go through life in the dark, not understanding why it’s so hard to get ahead.
7). 4 times your account is in trouble!!!!!
4 times your account is in trouble!!!!!