.: Contextual Advertising - Google AdSense vs YPN
Category:Home / Internet Marketing / Banner Advertising
Ever since Google AdSense opened up possibility to earn money as a web publisher, contextual advertising has assumed significance. Until a few years ago, banner ads were more favored. Google Adsense wasn't around, and often odds were against small businesses to place ads and get noticed. Over time, banner ads became less preferable mainly because web viewers increasingly considered them as major distractions.
Overture and Google took in the scent quite early and started experimenting with text ads based on contextual advertising. Initially the emphasis was on showing text ads in search results when a search term coincided with the keyword chosen by the ads. AdWords took shape early 2002, and though Overture was already an old hand when AdWords started, the latter galloped ahead in no time.
Google AdSense is a late entrant, followed only recently by Yahoo Publisher Network (YPN). After YPN debuted, there is no stopping the comparison between the two. For an average web publisher today and in coming days, it will be like 'the more, the better'. In this article, we will closely look at contextual advertising and how the competition between YPN and Google AdSense affects web publishers.
Contextual advertising - what it means?
Contextual advertising refers to those ads that are relevant to the content of a webpage in which they appear. For example, if a viewer visits a site about paintings, and the site shows contextual advertising like Google AdSense, the viewer will see ads related to paintings, such as watercolor works, art gallery and so on. Contextual advertising is dynamic, so if a viewer refreshes a webpage, a completely new set of ads appears.
Google AdSense on the cue
After overwhelming success of AdWords in relatively short time, Google AdSense came to be launched in early 2003, a program that is all about contextual advertising. To be true, eZula must retain credit of having first launched contextual advertising program way back in 2001. But it is Google AdSense which popularized the concept rapidly.
What is good about Google AdSense is that it allows web publishers of any size to display its contextual advertising and earn money.
In comes Yahoo Publisher Network (YPN)
Although belated, Yahoo launched YPN to take on Google AdSense in August last year in the field of contextual advertising. Though yet to be out of beta and still meant for US sites, YPN does appear as a whiff of fresh air in the sense that users will now have another option other than the ubiquitous Google AdSense. As of now, there is less variety in YPN compared to Google AdSense. However, YPN is said to be paying far more than Google AdSense for each click generated, which is one reason why YPN publishers are happy with its contextual advertising.
YPN versus Google AdSense
It is early days to compare between the two, especially since YPN is yet to debut internationally. Going through user experience, the most important point that crops up is YPN's generous EPC as said above. Google AdSense is more superior in ad targeting which means more click-through-rate (CTR). Ad links are shown in Google AdSense, not so in YPN. On the other hand, while YPN displays link title to show the full ad text, Google AdSense does not.
In addition to text ads, Google AdSense also allows image ads in the same format as text displays. There is however no way to know from ad statistics as to how image ads perform vis-à-vis text ads. Though necessarily contextual advertising, image ads still are a throwback to old days of banner ads. YPN does not show image ads.
Summing up, there is no doubt that contextual advertising is here to stay. As YPN evolves further, the choice between it and Google AdSense can be expected to narrow down. For the moment, if you are not located in US, yet interested to make an earning through contextual advertising, the answer is Google AdSense.
Article keywords: google adsense, contextual advertising
Article Source: http://www.articles32.com
Article by Josh - admin@hostingfrenzy.com
Josh is the webmaster of www.hostingfrenzy.com
Visit his site for a comprehensive web hosting directory, articles, tools, and much more.
.: New Banner Advertising Articles
1). Intense Ways To Promote Your Web Site
How To Promote Your Home Business Web Site
2). Adsense Money Making Secrets Videos
If you haven’t looked to Adsense as a money earner for your websites, you may be missing out on an additional income stream which could be making your business top dollars especially if you have a large content site.
Not only are webmasters earning additional money from Adsense with their current sites, many are actually building sites designed to maximize their Adsense revenue….
3). Google Adsense: You Must Know This To Make Money
If you are working on the internet and trying to make a decent income from your website then more likely than not you are aware of the Google Adsense program, which allows you to place advertisements from Google on your website and in return receive a proportion of the advertising revenue.
Problem is if you are like most people who use Google Adsense ads you are probably disappointed at the actual income that it produces on a daily basis and wonder what you are doing wrong.
4). Google AdSense : Pitfalls and Alternatives
Copyright 2006 Character & Wealth LLC
Google AdSense, since its launch in mid-2003, has been a boon to web-publishers world-wide, allowing them to display a wide-array of advertisements that are relevant to the content of the site.
And for each click on the advertisement made by a visitor, the web-publisher is suitably compensated - from $0.01 to $1.
5). Google Adwords – A “Has Been”?
What separates them from the rest? I would not be able to comprehensively and categorically say I know what exactly differentiates them but I do know that they follow a few rules.
Rule 1.
Research your keywords. Qualify your traffic. You need to start off with a huge selection of keywords and slowly wither down to the most cost effective and relevant one.
6). Are You Getting "Bumped" On Google Adwords?
After consulting with many people I've never seen so much confusion regarding how bids are determined by Google.
Some people believe that you pay what your Max Bid is and others believe that you pay 1 penny more than the
person below pays.
Neither of those are actually true. It's rather a combination of those. This confusion has lead many to pay way to much for there bid position because they don't see the necessity in monitoring bids.
7). Usining Pay per click advertising
Pay Per Click is one that has been taking off by way of storm lately; many people are getting their sites flooded by potential buyers. This is the best way to generate the viewers that you seek for your business. If you can spare some time, and are willing to manage your campaign, this method could be an extremely valuable tool to generate the needed traffic to your site.
.: Top Banner Advertising Articles
1). Using Google Adwords
Setting up an account:
To do this you just go here: https://adwords.google.com/select/login Google adwords has provided a very detailed and useful “Sign-up Demo” which is in the form of a video you can use to refer to as you go through the process of signing up.
One of the best things that Google adwords has to offer is the statistical information this can save you lots of money and help you target your prospects in the most cost effective manner imaginable.
2). Powerful Pay Per Click Tatic
Can you guess what the tactic is?
Okay, I'll tell you. A very powerful tactic, that you need to be using right now with your pay per click campaigns, is to Bid High.
So what you might be saying? Heard it before?
Thing is, it is SO effective when used properly that it almost can't be denied. On the flip side, when used incorrectly, its like throwing your money down a bottomless pit.
3). Google AdSense : Pitfalls and Alternatives
Copyright 2006 Character & Wealth LLC
Google AdSense, since its launch in mid-2003, has been a boon to web-publishers world-wide, allowing them to display a wide-array of advertisements that are relevant to the content of the site.
And for each click on the advertisement made by a visitor, the web-publisher is suitably compensated - from $0.01 to $1.
4). Adsense Is Vital For Content Sites!
The first reason why Adsense is vital for content sites is because it has come a long way in understanding the needs of publishers and webmasters. Together with its non-stop development is the appearance of more highly developed system that allows full ad customization.
The second reason is the capability of the Adsense publishers to track not only how their sites are progressing but also the income based on the webmaster-defined channels.
5). Google’s click fraud woes
Google has been under a lot of pressure these days to become more open about their efforts towards combating click fraud. Google’s main source of revenue is online advertising via their AdWords program. AdWords allows advertisers to have their ad shown when a particular keyword is searched for in Google or if the same keyword appears in the content of a website that subscribes to Google’s AdSense program.
6). Usining Pay per click advertising
Pay Per Click is one that has been taking off by way of storm lately; many people are getting their sites flooded by potential buyers. This is the best way to generate the viewers that you seek for your business. If you can spare some time, and are willing to manage your campaign, this method could be an extremely valuable tool to generate the needed traffic to your site.
7). Make Money Online With Targeted Keywords
A keyword is a word or concept with special significance which describes a concept used to organize webpages and objects on the Internet. In today's world, more and more people use the Internet as a tool to get or sell specific product, service or information. Compared to previous model—directory search, keywords search has specific advantage, convenient, fast and also exact.