.: Crash Course in Writing Sales Letters Conversationally
By:Sean Mize
Category:Home / Internet Marketing
What is the secret to sales letters that get read? That sell product? That keep readers reading until the last line? What about emails? Which ones get read? Which ones keep the reader “hooked” until the last line? Why do we buy from some email letters and not others---assuming the same product, same benefits?
I propose that it has to do with the conversational tone of the sales letter or email. Now don’t get me wrong here.
I think there are rules to follow that send readers down a path that leads to a click or a sale. Sure, you gotta ask for the order, you gotta use compelling language.
But after that, some emails get read, others don’t.
Think about your own email box. Which letters do you quit reading after the first paragraph? Don’t know, start keeping track. I do. Which letters do you read until the last word? Are they consistently written by the same authors? What are the common factors?
I suggest that the letters that you continue to read are conversational in tone. You actually feel as though you are talking with a friend, sitting on the front porch with a refreshing glass of iced tea. The family dog is nearby, you can hear the creek running behind the house.
So how do you create a conversational tone?
1) Use shorter sentences. When you talk, do you use long sentences, or do you talk in short sentences? Or phrases? When you are truly comfortable, when you are talking with a best friend, you talk in phrases. You talk in thoughts. Thoughts aren’t thought in sentences. They are thought in phrases.
2) Use word pictures. I love word pictures. I use word pictures in my normal conversation. It really helps people see inside my mind. I love to compare. Compare something logical with something emotional. For example, if I am talking about beauty, I can create a word picture about beauty. Imagine a sunset. Over the beach. Beautiful orange hues. Waves lapping in the background. Short sentences. Word pictures. Now you feel beauty.
3) Write what comes from your heart, unedited. When you are writing, do you constantly edit as you are writing? Do you edit when you are talking with your best friend? No, of course not. Occasionally you may even say, “I take that back, that isn’t what I really meant”. But most of the time, we talk from the heart and don’t edit. Try it.
4) Imagine that you are explaining something to your best friend, who doesn’t know the language of your field. Keep in mind, many of your readers don’t know the language of the field. They are learning--that may be why they are reading your sales letter or email. But they don’t know your language yet.
Just try it. Do you have an email list with at least a few hundred or few thousand names? Do a test. Randomly split the list into two groups. Write a letter using this process, and one using your typical method, and track click-thrus and sales rates. You may be surprised at the results.
Article keywords: sales letters, write sales letters
Article Source: http://www.articles32.com
To receive a free copy of the book “15 Steps to Internet Success”, click here:15 Steps to Internet Success
Sean Mize is a successful offline and online entrepreneur and marketer, and is currently writing his third book.
.: New Internet Marketing Articles
1). Using Message Boards for Internet Marketing
Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing but there is even more to Internet marketing than those concepts.
2). Perceived Value: What is it and Why is it Important to You as an Information Marketer?
A physical information product has a perceived value based on its look, packaging, number of components, etc. This article examines how perceived value impacts you as an information marketer.
3). New Product Launch Checklist
Guidelines to follow when launching a new information product.
4). Increasing Your Online Business Profitability
This article outlines some methods that you can use to increase your online profitability.
5). 7 Tips for Information Marketers
Tips for information marketers to increase the perceived value of your information product and to maximize revenues.
6). International Business Job Opportunities On The Internet
One of the best ways to find excellent money-making prospects these days is to look on the internet.
7). The Pro and Cons of Network Marketing
Would you rather earn 1% of 100 people efforts or earn 100% of your own effort?
.: Top Internet Marketing Articles
1). Sign Our Guestbook – How Signing Guestbook’s Or Creating Your Own Helps Your Website
Guestbook’s are some of the most popular areas on websites. Before a consumer does business with you, they are likely to check out your guestbook. Guestbook’s are somewhat like testimonials in that they offer real feedback on your site, your business, and your products. They are honest and are created from those that have had some sort of experience with your business or those who simply visit your site.
2). See Your Hotmail and Myspace Accounts From the Office
Don't let the local network censorware get you down. With a few simple steps you can bypass the local web filters and see sites from work like hotmail and myspace.
With the increasing number of companies now using some kind of censorware in the workplace more and more people are blocked from selected websites, you donot need to be one of them. Many people have valid reasons to visit such site even form work on occasion.
3). Where To Find A MySpace Friend Adder
MySpace friend adders have become a great tool in maximizing the MySpace experience. Since MySpace has become popular, so has the importance of having tons of MySpace friends. This can benefit the causal MySpace user, the MySpace Music artist, and even the web publishers and marketers that use MySpace as a stepping stone toward success. Now MySpace friend adders have gone even further by adding other MySpace abilities to their programming.
4). The Fly & The Window Of Opportunity
Copyright 2006 1stPromotion.com
One afternoon after going through a small backlog of emails, I was daydreaming about how it shouldn't be tough for absolutely anyone out there to make that first online sale and then to go on and make more and more sales. I feel bad for people that have paid money for some of the programs out there that promise to "stuff their wallets effortlessly" only to find that there is no free lunch.
5). One of the Quickest and Easiest Way to Dramatically Increase Your Website’s Page Rank
This is one of the easiest and fastest ways that you can increase the number of one way links to your website and dominate your competition.
6). The Four Big Adsense Secrets
Is there a BIG secret to the huge Adsense checks? Yes, you’ve seen those screen shots of 5-figure Adsense earning … so have I. And that made you thinking, why are some people earning those huge income, and you are not.
Whatever people may say, I only see these are the only factors that make the difference between your earning and those ‘big-guns’.
1 - Adsense Placement
Yes, putting your Adsense in a special way can be the difference between 1% click-through rate (CTR) and 10% CTR.
7). 10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site
1. You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more personal level. People will purchase products quicker from somebody they already know and trust.
2. People will revisit your web site to participate on your discussion board or chat room. They will meet other people with similar interests and your web site will become a hang out were they can chat.