.: Direct Email Marketing Keeps You Linked To Your Customers
By:Rob Burko
Category:Home / Internet Marketing / Email
Direct email marketing is the solution to a very big problem for online retailers. Ask anyone looking at the traffic reports for their online store and they will tell you that nothing drives them more crazy than getting someone to their site (either naturally or through an advertisement) and then seeing them leave. They’re gone into the abyss that is the online market place, possibly never to return again. At this point they’re pretty much gone. This represents another lost customer, lost revenue, and increased frustration. If only there was some way you could stay linked in with that customer. You know they had some interest in your offering (after all, they ended up at your site in the first place) and maybe their next trip is the one that converts. Introduce a direct email marketing solution as part of your marketing and strategic mix and you might be able to lure those lost patrons back.
It’s a proven fact that it can take up to 6 touch points before a customer trusts you enough to make a purchase. Are you planning on achieving all 6 touch points on one visit? That is a very ambitious goal. Chances are you’ll get some touch points in on the first visit, but those are only the first steps. You can easily add a signup box to your website from any major email marketing company and collect visitors’ addresses. Once you have that, it’s a path to getting the necessary touch points to seal the deal.
Once you have a person’s permission to contact them (remember, do not spam as it will hurt your business in the long run!) you can easily create snazzy email marketing promotion to get them back to your site. Whether you’re selling T-shirts, office furniture, or DVDs, you know that certain deals just can’t be passed up. Why not put one of those deals in front of your customers and get their mouth a little wet. Even if it’s been weeks since they visited your t-shirt site, for example, if you offer a “buy 1 shirt, get 1 free” deal, you’ll see an instant spike in traffic and a boost in conversions. Reaching out to customer has always been the role of direct marketing, but now, with email marketing, it all happens electronically.
Direct email marketing is a powerful tool that can boost your sales, but don’t expect that to happen without a little effort on your part. You need to take the time to understand your customers, know what interests them, figure out how to pique their curiosity and make an offer based on all that. The more you target your email marketing message effectively, the greater your response rates will be, and the faster people will come back to your online store.
The online retail marketing place is fiercely aggressive and there are tons of competitors just a click away from your site. You need to outperform the competition by making sure your store is in front of the customer a lot more. With direct email marketing campaigns you can get your store information and special offers right in their inbox. You will ingrain your online brand in their minds so that come purchase time, they’ve racked up enough touch points that their decision is easy.
Direct email marketing is a gateway to building the relationships with your customers that will make them want to buy from you. By staying linked with your customers, you will develop an edge, because your offers will extend beyond your website and into the inbox of potential buyers.
Article keywords: Direct email marketing, email marketing, promotion, advertising, online marketing, direct marketing, Eliteweb, increase traffic, email promotions, email newsletter, mailing list, online coupons, onlin
Article Source: http://www.articles32.com
Robert Burko is president and CEO of direct email marketing service provider Elite Email Marketing. Businesses around the globe send and track their email marketing campaigns with Elite’s powerful, self-service direct email marketing program, part of the Eliteweb network.
.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.