.: Direct Mail Top Related Articles
1). B-to-B direct mail: Don’t get lost in the details
It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results.
Stop worrying about the unimportant details such as whether it is better to use gray paper or white for your B-to-B direct mailer. It really doesn’t matter what color paper you use—if you’re mailing to the wrong people with the wrong offer, your campaign is going to bomb.
Article tags: direct marketing, b2b, direct mail, sales leads
2). What You Need To Know Before Hiring A Copywriter
The right copywriter can help you take your business to the next level. If you are putting together text based marketing material including a web site, a brochure, an advertisement, or a direct marketing appeal letter, a copywriter who knows the business of selling can really give you a leg up on the competition. However, working with a copywriter can.
Article tags: copywriting, direct mail
3). Proven Techniques for Writing Persuasive Ads & Letters
Copyright 2006 Joel Sussman
Whether you're writing a marketing message to one person or a million, your chances of having an impact on them really takes off when you understand what makes them tick. You're then in a strong position to tailor your message directly to their interests, problems, needs, and aspirations. Easier said than done, but that's where market research, asking clients the right questions, personal observation, and marketing plans fit into the picture.
Article tags: marketing plan, marketing strategy, write sales letter, advertising tactic, advertising technique, advertising strategy, direct mail, sales and marketing, marketing idea, marketing tip
4). Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one.
Article tags: direct mail postcards, direct mail, business postcards, marketing, direct mail marketing, postcards, joy gendusa
5). The Importance Of Bullets In Your Sales Copy
Jo Han Mok Explains The Importance Of Bullets In all Sales Copy And How They Can Help Your Sales Copy To Perform Effectively.
Article tags: jo han mok, copywriting, sales, direct mail, marketing
6). Starting Small Business Promotional Campaigns
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?
How are you going to go about getting your public to know you even exist?
Promote! Promote! Promote!
Well that all sounds simple, but say you’re a financial specialist, a boat builder or llama farmer.
Article tags: direct mail postcards, direct mail, business postcards, marketing, business marketing, direct mail marketing, postcards, joy gendusa
7). Designing Strong Direct Mail Letters
Direct mail is one of the world's venerable advertising systems, a spin-off from the text-heavy ads that used to appear in magazines. Reduced to almost a pure science through obsessive list management and refined copywriting techniques, it remains an amazingly effective means of branding, acquisition and retention. (Look no further than Citibank, who distributes tens of billions of acquisition pieces every year.
Article tags: direct mail, letters, typography, postscript, design, call to action
8). Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.
The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about mortgages.
Article tags: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, mortgages, mortgage marketing, business postcards, joy gendusa
9). Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
This is the fastest way to increasing your direct mail marketing.
This article lays out the internet tools that are traditionally thought of as online marketing tools that can show the way to increase your offline marketing results significantly.
Article tags: marketing, test market, direct marketing, direct mail, overture, googleadwords
10). Cash in on Seasonal Marketing
Every time we walk through Wal Mart or your local grocery store, we’re reminded of the upcoming season. There’s a constant supply of displays that go up… Christmas, Valentine’s Day, St. Patrick’s Day, Easter, Fourth of July… and the list goes on in a never ending cycle.
Why do stores focus so much on holiday and seasonal themes? Heck, there’s a lot of money to be made! The next time you’re twisting your shopping cart around a center aisle display, ask yourself how you can cash in on a little of the holiday bonanza.
Article tags: seasonal and holiday events, direct mail
11). Get More Mileage From Your Postcard Marketing - 10 Easy Tips
Each day people are surrounded by advertising everywhere they go. How do you get your message to stand out from the rest and be noticed by your future customer? An eye-catching postcard is the quickest and most cost-effective way to get big results for your business. Follow these ten tips for postcard marketing and your direct mail response will skyrocket.
Article tags: post card, postcard, printing, direct mail, marketing, business, card, template, print, printer, ink
12). Business Marketing Strategy
What is it and who needs one?
The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an overall plan of action needed to win a war.
Article tags: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, business postcards, joy gendusa
13). Find the Goldmine within Your Business
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what the heck am I talking about?
You probably already have some great customers, probably not as many as you would like though.
Article tags: direct mail postcards, direct mail, direct mail marketing, marketing, postcards, business marketing, joy gendusa
14). More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.
Article tags: direct mail postcards, direct mail, direct mail marketing, business postcards, business marketing, marketing, postcards, joy gendusa
15). Postcards – Picture Perfect Promotion
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.
Article tags: direct mail postcards, direct mail, marketing, direct mail marketing, postcards, business marketing, business postcards, joy gendusa