.: Email Deliverability
Category:Home / Internet Marketing / Email
I want to discuss a topic that is important to nearly every company today. If you use the Internet at all for communications, SPAM is a topic that affects you--from one end or the other. As an email recipient, SPAM can greatly reduce your productivity, if you don't have an effective SPAM filter or service. If your SPAM filtering is too effective, however, it can cause a critical document to be delayed reaching you--or even lost in the most extreme case. So even as a recipient, email deliverability is an important issue to most business people.
On the other side, almost all companies today use email to deliver something to their clients and prospects: receipt of orders, regular newsletters, product update information, special sales offers, company new, responses to customer support inquiries, etc. For those on the sending side of email, deliverability has become a CRITICAL issue in the last few years. If time isn't spent on optimizing delivery, the usefulness of your email communications will be greatly reduced.
On this note, I wanted to let you know about a couple of great resources on this topic that I have come across. The first item is a free, quick and dirty tool available on the Internet: SPAMCHECK, from a company called SiteSell. This site allows you to either enter your email message into a box on the site, or alternately send a test email to their diagnostic address. You will instantly be returned with a list of attributes of your message that raises the risk of being caught in a SPAM filter, and therefore not delivered as intended to the recipient. It's very easy to use, for even the most novice of emailers, and returns practical, actionable advice on how to make your email message more deliverable. I highly recommend it, and use it myself. It can be useful as the only deliverability test for low-key email usage, or as a "first-pass" for a more sophisticated, high cost campaign.
The other resource you should be aware of is Return Path, a well known email marketing company. Return Path is particularly well known for their email delivery services. They have a comprehensive set of tools that are widely used by email marketers. The Return Path site contains a large amount of great material for the education of email marketers. I highly recommend that you visit their site and sign up for one of their newsletters, which contain a wealth of information on this dynamic topic.
Just remember, all the time you spent on your value proposition, marketing message and offers are of no use if your email doesn't reach the target audience! Let me know if these resources are helpful.
Article keywords: Software, Technology, Management, direct email, spam, Consultant, lead generation, Blog
Article Source: http://www.articles32.com
Phil Morettini is President of PJM Consulting, Management Consultants to Tech Companies PJM provides assistance in Management, Product Marketing and Biz Dev. More Articles at Technology Marketing Blog . Contact Phil at Software Management Consulting
.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.