.: Email Marketing Basics
By:Ted
Category:Home / Internet Marketing / Email
A crucial part of any online business is keeping in contact with your customers. The only way you can do that is with email. In these days of massive bulk emails, email certainly has its disadvantages, but it’s still one of your most effective tools in the battle for your customer’s business. While we would all love to have such a killer website and product that every visitor would purchase our stuff on their first visit, the reality is that just ain’t gonna happen.
Email marketing has earned a bad reputation in the last few years mostly because of the actions of indiscriminate bulk-emailers. You know the type. They send spam after spam of offers for of questionable pharmaceutical products, watches, software, and um, how shall we say…um, personal enhancement. They are easily recognizable by their misspelled subject lines and undecipherable “from” addresses. For good reason, most people are now extremely wary of handing our their email address.
So to get them to sign up on your email list you need to win their trust, and pique their interest. You can win their trust by calling your emails an “e-newsletter”. Make it sound warm and friendly. Pique their interest by offering them some type of exclusive info of the kind that they came to your website for in the first place.
Promise your customers that their email will never, EVER be sold or given away. This is an absolute MUST. And stick to your promise. This means that you must always carefully scrutinize every e-newsletter that you send to your list to make sure it is within the bounds of your customer agreement. Your customers are trusting you, expecting your emails to them to be relevant to their interests and useful in some way to them. Otherwise, they’ll certainly stop reading them, and most likely will start unsubscribing from your list.
One thing you most certainly don’t want to do is to start sending them emails with commercial offers that are unrelated to your core business. This is suicide and will cost you dearly in the long run. For example, if you run an e-newsletter pertaining to your real-estate development course, don’t start bombarding your customers with emails, or even ads in your e-newsletter, pitching your latest auto-detailing info course to them.
You also want to make sure your e-newsletter doesn’t degenerate into nothing more than a glorified sales pitch for your stuff. Your customers are savvy and will know when they’re being hyped-to. Keep your promotions and links to your website subtle, yet still present, and you’ll build trust with your customers. Eventually they’ll realize you’re not just a fly-by-night course-pusher wanting to make a quick buck, and you’ll start to see more sales as a result.
Your email list is a potential gold mine for you, but you must treat it with care and caution. Do so, and it will reward you many times over.
Till next time…Success to you!
-Ted
Ted is part of an Internet information marketing
group that makes its home at:
www.eBusinessMentor.com
Check it out for up-to-the-minute info on
marketing YOUR information online!
Article keywords: email marketing, ebusiness, online profits
Article Source: http://www.articles32.com
Ted is part of an Internet information marketing
group that makes its home at:
www.eBusinessMentor.com
Check it out for up-to-the-minute info on
marketing YOUR information online!
.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.