.: Event Logos Still Sub Par—Jonathan Munk
Category:Home / Business / Marketing
For every seminar, conference, and annual event held across the world, there is usually a wordy, poorly designed logo to accompany it. It seems that no matter how much the design community does to impress upon people the importance of a good logo design, it seems as though event planners must not hear it.
Every day as I browse the logo news I find at least one article about a logo being launched for some type of event. When I see the design, I am almost always disappointed with the lack of creativity and general skill level. I’m sure that a logo is one of the last things on a person’s mind when they are trying to secure a venue, attract attendees, fill speaker openings, and make sure everything goes just right. But at the same time, having a killer logo for any event makes it more attractive to potential attendees. The event will have better attendance, build more trust, and perhaps most importantly, sell more promotional products.
This is especially important for large-scale, repeated events, such as the Olympics. Everyone recognizes the five interlocking ring design. But most host cities design a logo for their city that becomes the main logo used to promote the event.
Today one of three logos being used for the Beijing 2008 Olympics—known as the “Green Olympics” design—was unveiled, and is a big disappointment as well. I’m sure a lot of time and money were spent to come up with this design, but the logo seems very amateurish and lacks visual balance, in my opinion. I would never buy anything with that design on it. Hopefully the Olympic organizing committee will do a better job with the other two logos, which have yet to be revealed—the “People’s Olympics” and “Hi-tech Olympics,” or they may have a plethora of mugs and hats when the final anthem plays.
For anyone thinking about getting a logo designed for their event, read up on LogoWorks in the Wall Street Journal.
Article keywords: logo design logos maker graphic
Article Source: http://www.articles32.com
Jonathan Munk writes articles for major Logo Design companies such as LogoDesign.com and LogoWorks.com.
Visit LogoDesign.com, an excellent resource for Logo Design news, articles, tips and information.
Read what CreativeLatitude.com says about LogoWorks.
.: New Marketing Articles
1). Birkenstocks & The Customizable Art Of Footwear
Birkenstocks are a German brand of quality footwear, which is best known for it’s contoured footbed. When most people purchase a new pair of shoes, they expect to have a ‘break-in’ time. This usually lasts for a few days and, at that time, the shoe is pretty comfortable and broken in for everyday wear. The main difference with Birkenstocks is that they approach the ‘break-in’ time much differently.
2). Millionaire Marketing in 3 Small Steps
What is money? A child might say that it’s something rich people have and poor people don’t. An engineer might go into a detailed and lengthy explanation, but we all know that money is what really “makes the world go around.”
In the business world, money is the definition of success or failure. That’s why it’s vitally important that every entrepreneur has a good understanding of money – even if their business is still struggling to get off the ground.
3). Free T Shirt Offer – Are they really free?
The modern day craze has created a huge demand for designer clothing all over the world. Many young guns are going for a casual wear than what it used to be 20 years ago. A simple T-shirt and low waist jeans makes both the genders comfortable. It’s become almost a compulsory act to hang out in t-shirts and jeans even in colleges. Youths like to have wide collection of t-shirt of current fashion.
4). How To Promote Your Home Based Business On A Shoestring Budget!
Getting customers is the key to success in any business. There are many ways to promote your home based business - the only way to know which ones are best for your business is to test. Here are some tips for getting customers without spending a fortune!
1. Tell everyone you know that you are starting a business AND ask them to tell everyone they know.
5). Cash in on Neighbors
What could be more welcoming than the spicy smell of hot apple pie to receive you into a brand new neighborhood full of people you’ve never met? Hopefully you life has been full of warm, hospitable neighbors wherever you’ve lived. Perhaps not…
If you’ve ever had a bad experience with a neighbor, you know just how much those invisible people really know about you.
6). Technology Controlled Marketing
RSS feeds and blogs took Internet marketing by a storm in 2005. Every time we turn around there’s a brand new marketing vehicle speeding down the Internet highway. In the fast paced race of the virtual world, it’s easy to get swept away in the current of technology.
If we’re honest with ourselves, we’ll admit that computers have taken control of both our personal world and the business world.
7). Finding Your Niche In The Business World
Who am I and what do I love to do? Well, isn't this the twenty million dollar question! A more appropriate question might be "Who was I and what did I love to do?"
As you search to find yourself, and what it is you love to do, you may find the task harder than you thought it would be. Try to think about your childhood. Can you remember what thrilled you as a child? Like many people you've probably forgotten what brought try joy and excitement to your essence.
.: Top Marketing Articles
1). John Warwicker - Co-Founder of Tomato Design Company
Design company Tomato
( http://www.tomato.co.uk ) was founded in 1991 in London by John Warwicker, Steve Baker, Dirk Van Dooren, Karl Hyde, Richard Smith, Simon Taylor and Graham Wood. In 1994, Michael Horsham and Jason Kedgely joined.
tomato specializes in: Architectural Design, Consultancy, Drawing, Education, Electronic Interactive Media, Film & Commercial Direction, Graphic Design, Fashion, Motion Graphics, Music & Sound, Strategy, Branding & Identity, Photography, Publishing, Title Sequences, Typography, Writing.
2). The Benefits Of Branding
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off.
1. Memorability. A brand serves as a convenient container for a reputation and good will.
3). Ultimate Wealth Package: Is It Worthy Of Its Name?
What Is Ultimate Wealth Package All About?
Have you been considering the Ultimate Wealth Package? The sales page makes a lot of promises, but doesn't give you much detail at all. So let me fill you in!
Ultimate Wealth Package is a guide that has been put together by a young guy named Mark Warren. Within the guide he shows you in simple steps how he himself made his internet fortune, and how you too, by following the same steps can do the same.
4). MySpace Marketing
With the ever-growing popularity of internet social groups, MySpace has become the leader. MySpace has become so popular; it has spawned a whole market of new business opportunity through marketing and advertising. No other website in the world allows one person the ability to communicate with millions of people with the click of a button. This has allowed e-commerce a new channel of communication with potential customers.
5). Eniva: The Next Billion Dollar Home Based Business?
Delray Beach, FL – While tirelessly searching for the perfect home based business opportunity, a Florida man stumbles across a real, passionate, solid, and trusting eight year old company called the ENIVA Corporation.
After researching the company, the products, and the founders of ENIVA, Brisson soon realized the potential of this fast growing Minnesota based company: the potential to be the next billion dollar home based business opportunity.
6). Subliminal Persuasion
Subliminal persuasion? It is simply influencing people at a level below their conscious recognition. Many people don't even realize they are being influenced by a smile, making even that a subliminal technique. Here are two more subtle methods.
Subliminal Persuasion Using Inflection
It is easy to assume that a sentence like "I can't promise you that price.
7). Avoiding A "Failure to Communicate"
It's in every classified ad and most job descriptions: must have excellent communication skills. Worse yet, once hired, it reappears annually at review time: Improve communication skills. What's a worker to do? Communication skills don't require a graduate degree, just some common sense, a bit of homework and a better understanding of the role communication plays — in everything:
Listen.