.: E-zine Advertising, An Affordable Alternative To Google
By:Paul Ranger
Category:Home / Internet Marketing / Ezines and Newsletters
Author: Paul Ranger
Copyright: 2006
You would like your website to be at the top of the search engines result page, that way, you can get some free targeted traffic, and save money on advertising. However, this has been more difficult than you would like it to be.
Google's pay per click advertising is an excellent alternative, except, It can be costly, depending on your keywords.
There is however, an even better, and affordable option: E-zine Advertising, that is, advertising in on-line magazines.
Let's do a comparison: suppose you ran an ad in an e-zine with a readership of 20,000 and that ad cost you $30.00.and only 5% of the readers click on your ad which is 1000 clicks (I'm assuming you have written a compelling ad. If not, no form of advertising will help!) In terms of cost per click it would amount to 0.03 cents per click.
Now, compare that to a pay per click ad in google or yahoo, where you would have to bid the highest for the keywords that will trigger your ad to display before the searcher/potential customer. Lets say you bid on a keyword like "exercise equipment." To get a realistic display you would have to bid at least 10 cents or more per click. If 1000 people clicked on your ad like they did in the e-zine ad. you would pay $100.00 or more for a pay per click ad in google or yahoo.
Which would you rather pay $30.00 for a e-zine ad or $100.00 or more for a pay per click ad, for the same amount of clicks?
Another thing to consider is this, when you disable your google ad, the flow of traffic from that source stops. But, when it comes to e-zine ads, many e-zine publishers archive their past issues. If someone request an issue from a few weeks ago, and your ad is in that issue, that will be additional exposure for your website without you paying extra money for it. This is not be done with ppc advertising. Couple this with the use of an auto responder and you'll save even more money in the long run.
To make it quick and easy for webmasters to find on-line magazines to advertise in, "The Directory of Ezines" has a database of e-zines with a wide range of topics, so they can find the right one to advertise in for their particular product or service. If you had to gather this
information on your own, it would take you a very long time.
With stiff competition in S.E.O. and PPC advertising. It's good to know that e-zine advertising provides an affordable, targeted and effective alternative for website owners, and affiliate marketers to reach more customers and earn more money.
Author: Paul Ranger
Copyright: 2006
You would like your website to be at the top of the search engines result page, that way, you can get some free targeted traffic, and save money on advertising. However, this has been more difficult than you would like it to be.
Google's pay per click advertising is an excellent alternative, except, It can be costly, depending on your keywords.
There is however, an even better, and affordable option: E-zine Advertising, that is, advertising in on-line magazines.
Let's do a comparison: suppose you ran an ad in an e-zine with a readership of 20,000 and that ad cost you $30.00.and only 5% of the readers click on your ad which is 1000 clicks (I'm assuming you have written a compelling ad. If not, no form of advertising will help!) In terms of cost per click it would amount to 0.03 cents per click.
Now, compare that to a pay per click ad in google or yahoo, where you would have to bid the highest for the keywords that will trigger your ad to display before the searcher/potential customer. Lets say you bid on a keyword like "exercise equipment." To get a realistic display you would have to bid at least 10 cents or more per click. If 1000 people clicked on your ad like they did in the e-zine ad. you would pay $100.00 or more for a pay per click ad in google or yahoo.
Which would you rather pay $30.00 for a e-zine ad or $100.00 or more for a pay per click ad, for the same amount of clicks?
Another thing to consider is this, when you disable your google ad, the flow of traffic from that source stops. But, when it comes to e-zine ads, many e-zine publishers archive their past issues. If someone request an issue from a few weeks ago, and your ad is in that issue, that will be additional exposure for your website without you paying extra money for it. This is not be done with ppc advertising. Couple this with the use of an auto responder and you'll save even more money in the long run.
To make it quick and easy for webmasters to find on-line magazines to advertise in, "The Directory of Ezines" has a database of e-zines with a wide range of topics, so they can find the right one to advertise in for their particular product or service. If you had to gather this
information on your own, it would take you a very long time.
With stiff competition in S.E.O. and PPC advertising. It's good to know that e-zine advertising provides an affordable, targeted and effective alternative for website owners, and affiliate marketers to reach more customers and earn more money.
Article keywords: web site traffic, increase web site traffic, targeted web site traffic, more web site traffic, web site traffic promotion, viral marketing, web site promotion, web site promotion services
Article Source: http://www.articles32.com
P.S. If you would like more information about the affordable alternative of advertising in e-zines to get more qualified customers and earn more money, go to: www.doe.myincometoday.com
Paul Ranger owns www.e-marketreview.com/newsub a website that reviews home based business opportunities, business tools and software, and has a free newsletter.
.: New Ezines and Newsletters Articles
1). Rss Tool And Blogs Feed
RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files.
2). Crafting Marketing Newsletter Content that Customers Read
Marketing ewsletters are a great way to reach out to your current customers as well as attract the attention of potential customers.
3). Affiliate Marketers: How To Leverage Ezine Advertising For Big Profits
Affiliate marketers often get blinded by all the "other" types of marketing and advertising that they hear about that they forget some of the time-tested fundamentals. Ezine advertising is one of the quickest ways to generate new sales and subscribers for any serious affiliate marketer.
4). Do You Really Understand Your Visitors
Have you ever been on a website and found yourself leaving it because it was a cluttered mess? Internet marketing is really very simple. Understand your visitor and what they want. Then give it to them.
5). What Type Of Internet Sales Model Will Give You The Most Profits?
Picking hte right model to do business under online is tough work. The overwhelming feeling of making th ewrong decision can cripple many entrepreneurs. Here is my take on the subject of internet sales models.
6). Ways To Make Money On The Internet By Giving Away A Free Report
If you are looking for ways to make money on the internet one thing you are going to want to do is publish your own newsletter. To get subscribers you can give away a free report that includes links to products you sell.
7). How To Create A Profitable Ezine From Scratch
This article details how to construct and develop an ezine from scratch
.: Top Ezines and Newsletters Articles
1). How to create and run an ezine for profit - Part 3
We all know that ezines are not just about sending thousands of email every week to keep and attract new customers. It is also about offering insightful and practical content. If you only talk about how great your services and products are, surely your readers won’t stick around for long.
But the main concept of an ezine in the first place is to assist you in your advertising needs.
2). Top 10 Reasons To Advertise With Ezines
You've heard the buzz but still have some questions. Does Ezine Advertising really work?
Yes, Ezine Advertising really does work and here are 10 reasons why this form of internet marketing is so powerful and effective:
1. An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
2.
3). How To Get Massive Free Advertising With Ezines
For the netrepreneur seeking targeted free and low-cost advertising, ezines are an excellent resource. Using the following strategies you can get hundreds of dollars worth of ezine advertising on an ongoing basis, absolutely for free. You can also use these resources to structure an advertising campaign to fit your budget.
Before you get started, make sure you set up a special email address just for your ezine subscriptions - this will be very important to help you stay organized.
4). The Ultimate Recipe to Make Money Online
As you know a well written article can do wonders for your exposure and traffic.
The article should contain good useful information. It should be of interest to the reader. A boring article could possibly brand your site as boring also. Although, someone might find it useful if they're having trouble sleeping. You might want to write about your tips and techniques and turn them into a series of articles for the newcomers that are starting out in this business.
5). Solo Ezine Ads
Stand Alone Advertising
So what are Solo Ezine Ads? Simply stated, these are advertisements published in ezines or newsletters where no other ad competes against your marketing message. Also know as Stand Alone Ads. This ad is then sent to subscribers of ezines who have already agreed to recieve these ezines and any accompaning ads.
Often referred to as the KING of ezine advertising, the solo ad allows the advertiser to reach her audience of willing to buy opt-in subscribers.
6). Article Marketing - The Bad, The unsightly, and The Good
When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is anthor way and I will show you in this article.
The latest rage seems to be Article marketing and with good reason. It's by far the best free means of promoting your business and increasing your sales and opt in subscribers.
7). Use Ezine Marketing To Boost Traffic Or Profits
You’ve probably seen them advertised or subscribed to a few. E-zines seem to be sweeping the Internet and filling mailboxes. Maybe you’ve thought about creating your own for your site, but decided against it for any number of reasons. Maybe you didn’t see how e-zine marketing could help. Maybe you decided that maintaining an e-zine would be too much work.