.: Ezine Advertising,it sounds simple enough?
Category:Home / Internet Marketing / Ezines and Newsletters
Copyright 2006 New World Opportunities Inc.
Ezine advertising compared to many conventional offline/online forms is still one of the most inexpensive costs per word methods of reaching your desired audience. But is it as easy as it may meet the eye?
To the uninitiated, there are a lot of key trigger points to understand if one wants success with their campaigns as opposed to flushing money down the toilet. I have learned many of these the hard way while quite a few lessons were also spared me courtesy of some good hearted mentors and peers.
One great aspect of ezine advertising is that it is a proactive advertising medium which means you can go straight to your prospective customers whenever you wish to reach them. You don't have to depend on someone finding you as you do with search engines.
However, with spam on the increase-and the upsurge in spam filters to block them- ezines face an increasingly difficult challenge in getting their message through. Even though requested by the reader and featuring content that the reader wants, delivery rates are still a challenge.
With that being said, here are some very important factors to consider and master before one submits their ezine ad.
The subject line is so crucial. If it is not catchy,suggestive of spam and too hyped-you could have the greatest salescopy on earth inside-it still won't get opened. A couple of key suggestions: ask a question that can only be answered by clicking on your link and use dangling sentences.
Interview the publisher-preferably by phone but certainly by email-before you place your ad. There are essential pieces of info to know or you may be soon parted with your money.
I should point out, at this juncture, that there are basically 3 different types of ezine ads. The solo ad (feature ad) is a stand alone mailing that goes out usually 1-3 x a week. Sponsor ads,top or bottom, rank next then we finish off with small,regular classified ads which can number several per ezine issue.
Here goes our interview with the ezine publisher:
How many mailings a week? This is very important for fans of solo ads. The desired answer is no more than TWO otherwise the subscribers are getting bombarded and they will not even open it.
How many new subscribes do you get in a month? You want to know if this is a progressive ezine staying fresh and on the move up each month.
Does the owner have testimonials or references about their ad offers? This goes a long way in indicating whether others have had success, perhaps with similar content and/or product in reaching their targeted audience.
Do they have an archive of past issues? You want to see their content. Would you read it? If you wouldn't be caught dead reading it,then why would your customers?
How many ads in each ezine? This is especially key for those opting for the smallers ads then a solo. Fewer ads means more attention to yours.
How fast will the ad go out? Good ezines have a waiting list. This is always a big clue. A good timeline is 2 weeks to a month and a poor timeline is less than 5 days .
Make sure you subscribe to each ezine you advertise in so that you are guaranteed receiving a copy of your ad. Some will do this for you in advance but many don't.
Make sure you track your ads. Test! Test ! Test !
Do they provide personalization in the subject line and body? This can go a long way in translating to sales conversions.
Will you place my ad in HTML (clickable links) ? This can make a big difference in the attractiveness of the ad's look and result in a lot more views. Perhaps some of your content is only viewable in HTML. You need to know.
Keep in touch with the ezine owner. Many include a second run but if they don't; just be creative and ask for a free solo ad run. Tell them you will track it and if it does well-you and your people will be back. It costs them nothing to do this.
Get an endorsement whenever possible. You will only get if you ask! The publisher has established a bond of trust with his/her readers and their endorsement is like gold. If they are willing -you pay nothing upfront but agree on a split of the net sales profits- that come in off of that ad.This is the "JV" (Joint Venture) of ezines and it can realize extremely lucrative dividends.
Write a testimonial with a sig file or link and send it to the ezine owner. Sign your name with your domain. This is powerful and free advertising all rolled into one !
Remember, this mode of advertising can be a lot of fun and one of the least expensive ways to get your message out there but you still need to tread carefully or you will see very little fruit for your dollar and time invested.
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Article Source: http://www.articles32.com
Mike La Penna is a offline/online marketer with extensive experience in both the telemarketing and direct sales industries before foraying into network and internet marketing with the advent of the world wide web in the early 90's.He loves assisting others in their marketing projects. He can be reached at rumrunner40@usa.com www.autopilot247cashflow.com
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.: Top Ezines and Newsletters Articles
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We all know that ezines are not just about sending thousands of email every week to keep and attract new customers. It is also about offering insightful and practical content. If you only talk about how great your services and products are, surely your readers won’t stick around for long.
But the main concept of an ezine in the first place is to assist you in your advertising needs.
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You've heard the buzz but still have some questions. Does Ezine Advertising really work?
Yes, Ezine Advertising really does work and here are 10 reasons why this form of internet marketing is so powerful and effective:
1. An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
2.
3). How To Get Massive Free Advertising With Ezines
For the netrepreneur seeking targeted free and low-cost advertising, ezines are an excellent resource. Using the following strategies you can get hundreds of dollars worth of ezine advertising on an ongoing basis, absolutely for free. You can also use these resources to structure an advertising campaign to fit your budget.
Before you get started, make sure you set up a special email address just for your ezine subscriptions - this will be very important to help you stay organized.
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As you know a well written article can do wonders for your exposure and traffic.
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When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is anthor way and I will show you in this article.
The latest rage seems to be Article marketing and with good reason. It's by far the best free means of promoting your business and increasing your sales and opt in subscribers.
7). Use Ezine Marketing To Boost Traffic Or Profits
You’ve probably seen them advertised or subscribed to a few. E-zines seem to be sweeping the Internet and filling mailboxes. Maybe you’ve thought about creating your own for your site, but decided against it for any number of reasons. Maybe you didn’t see how e-zine marketing could help. Maybe you decided that maintaining an e-zine would be too much work.