.: File Names and Links Text Optimization
By:Akash Kumar
Category:Home / Internet Marketing / Search Engine Optimization
Renaming your files and directories with your keywords is also a part of search engine optimization. Suppose if your website is selling cheap computers, and your “Services” page could have the file name “services.html” but using this will not have any keywords in it. It would be better to have “cheap-computers-services.html” or “services-cheap-computers.html”.
Try to make your file names descriptive and use targeted keywords whenever possible. If you make a sub-directory, also make sure that its name incorporates an important keyword. You can also use sub-domains with the name of your primary keywords because search engines pay a lot more attention to these domains. As an example, suppose you run a search engine optimization services website then you could use a sub-domain:
www.seo.yourdomain.com or even better use www.search-engine-optimization.com.
When placing keywords in your file names, try separate the file name words. Never use some thing like "filename.html" except you can use "file-name.html", which is much better and it also allows the search engines to clearly classify your keywords in the file names.
Text Link Optimization
Some search engines actually look for keywords in the hyperlinks and any text immediately surrounding the hyperlinks. What this means to you is that if you can, I recommend you should include your most important keyword phrases in the link itself and possibly the surrounding text.
Do not to use link text such as "click here", "visit here", "click for more" or similar variants.
Except using these types of hyperlinks you may use your primary keywords in your anchor texts. Going back to our example of search engine optimization company. We could make use an text link like search engine optimization company This text link contains the keywords again and also says something about the services we offer.
Try to include your most important keyword phrases in the text that immediately precedes, or follows the hyperlink. But be careful not to keyword stuff! Make sure your links and surrounding text are still readable and make sense after you include a keyword phrase or two.
One thing more I want to tell you that the links which appear in between your text is more favored by the search engines than the links in the navigational bar.
Article keywords: File Names and Links Text Optimization
Article Source: http://www.articles32.com
Akash Kumar is a professional SEO consultant and the CEO of Vista Divine Inc. - The Search Engine Optimization Companya search engine optimization firm in India providing high quality seo services worldwide. Also providing free search engine optimization tips and tutorials to beginners.
.: New Search Engine Optimization Articles
1). How to Improve Search Engine Ranking
Powerful 4-step process to improve search engine ranking
2). How to Make Websites that Search Engines Love
How you can apply the fundamental basics to create a website that the search engines will love to spider.
3). Articles Are Seeds of Knowledge - A Biblical Look at Duplicate Content
Article Marketing compared to the successful distributon of the Christian Bible.
The Christian Bible is the Worlds most successful publication, with over 6 billion copies printed, similar to the total World Population.
4). Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
5). Importance of Search Engine Marketing Firms
Literally speaking, there is no business in todays world of World Wide Web, which doesnt have online business. To reach ever growing population of internet all across the world it is mandatory to have a good online presence for any business. Moreover, meeting customers online is the cheapest possible way.
6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
1). SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.