.: Free Search Engine Optimization Tools
Category:Home / Internet Marketing / Search Engine Optimization
As I run across tools and websites that I find particularly useful for software and high tech companies, I like to pass them along. One set of tools that I use quite frequently are the free search engine marketing tools by marketleap:
http://www.marketleap.com/publinkpop/default.htm
There are three great tools available on this site.
1) A link popularity check: Links to your site are one of the most important aspects in raising the profile of your website with the search engines, thus increasing your chance of appearing high in the search engine results. This is terribly important, and will have a big effect on the level of traffic to your site. Using this tool, you can check how many links to your site are out there--as well as your competitors. You can even look at the details, and see where your competitors are getting links--then go there to get a link for your own site!
2) Search Engine Saturation: Allows you to view which of your website's pages are being indexed by the search engines. For those pages not listed, you will know you need to submit them to each search engine where they aren't listed--increasing your site's overall visibility.
3) Keyword Verification: Using this tool, you can specify target keyword or phrases. The tool will return to you where your site places on 7 important search engines. It will tell you where you're ranked on the first 3 pages, or whether your site doesn't show up on the first three pages, for someone doing a search on that keyword/phrase in a specific search engine. It's a great way to figure out if you're achieving your objectives for organic search engines. If not, you then know where you have work to do.
Search Engine Optimization (SEO) is a critical activity for any high tech company in today's marketplace. These tools, and similar ones on other sites, can really help you manage and enhance your website's position in your market, and pull relevant traffic to your site. There is an incredible amount of free tools if you will spend a bit of time looking around the Internet. Search Engine Optimization is a highly competitive business, and as a result, many SEO agencies have created free tools as "loss leaders" to attract you to their site, and show off their expertise.
I love to explore the online world of Search Engine Marketing (SEM) and SEO. I intend to write many more articles on these topics in the coming months. If you have a topic you'd like to see discussed, or aspecific comment or questions on these tools, please contact me using the information below.
Article keywords: Software, Technology, Management, Press, SEO, Search, Consultant, Business, tools, Blog
Article Source: http://www.articles32.com
Phil Morettini is President of PJM Consulting, Management Consultants to Tech Companies PJM provides assistance in Management, Product Marketing and Biz Dev. More Articles at Tech Management Blog . Contact Phil at Software Marketing Consulting
.: New Search Engine Optimization Articles
1). How to Improve Search Engine Ranking
Powerful 4-step process to improve search engine ranking
2). How to Make Websites that Search Engines Love
How you can apply the fundamental basics to create a website that the search engines will love to spider.
3). Articles Are Seeds of Knowledge - A Biblical Look at Duplicate Content
Article Marketing compared to the successful distributon of the Christian Bible.
The Christian Bible is the Worlds most successful publication, with over 6 billion copies printed, similar to the total World Population.
4). Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
5). Importance of Search Engine Marketing Firms
Literally speaking, there is no business in todays world of World Wide Web, which doesnt have online business. To reach ever growing population of internet all across the world it is mandatory to have a good online presence for any business. Moreover, meeting customers online is the cheapest possible way.
6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
1). SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.