.: Google AdSense : Pitfalls and Alternatives
Category:Home / Internet Marketing / Banner Advertising
Copyright 2006 Character & Wealth LLC
Google AdSense, since its launch in mid-2003, has been a boon to web-publishers world-wide, allowing them to display a wide-array of advertisements that are relevant to the content of the site.
And for each click on the advertisement made by a visitor, the web-publisher is suitably compensated - from $0.01 to $1.00 and more per click. Several web-publishers have joined this bandwagon and there are many individuals earning from $1000 to $5000/month, with the exceptional ones pulling in $15,000-$40,000/month.
There are many good information sites about succeeding with Google Adsense on the web, and some excellent forums (webmasterworld.com, digitalpoint.com to name the best).
There are however some open issues with Google AdSense:
1. Click Fraud: Click Fraud occurs when some web-publisher fraudulently clicks on advertisements displayed on his or her own web-site, or automates this clicking process through a software program. Because of the increasing prevalence of this type of fraud, Google has become stricter - and has inadvertently kicked some legitimate web-publishers out of this program.
2. Ad Blocking: Some offices and similar work-environments are now actively blocking Google AdSense advertisements from showing on their browsers. Google has responded with server side publishing of ads for some large web-publishers. It is too early to tell if this trend of Ad Blocking will rise and seriously affect the number of impressions of Google Ads and corresponding income potential for web-publishers.
3. Poor Quality Websites: Owing to the low barrier of entry for web-publishers to display AdSense advertisements, several poor quality websites now freely display Google ads. This does not always please the advertisers, especially if their advertisements show up on adult or hate sites. The complaints have been consistent, but so far no particular action has been taken to raise the barrier to entry. This may happen in the future.
Of these, click fraud remains the largest, imminent issue facing Google AdSense, and the possibility for any web-publisher to be effectively barred from participation remains the biggest single point of failure for this system. Fortunately, alternatives do exist for web-publishers.
1. Yahoo! Publisher Network - Yahoo! has introduced its own equivalent program for web-publishers, the Yahoo! Publisher Network. This program is still young but maturing rapidly. You can participate in both the Yahoo! and Google programs simultaneously if you get approved for both.
2. If you have a reasonable amount of traffic and page views already, then ad-brokers such as BurstMedia, FastClick (now merged with ValuClick), Chitika, Kanoodle, AdBrite and so forth are available for displaying advertisements.
3. CPM (Cost per Thousand Impressions) models of advertising with banner ads, or page sponsorships continue to play a significant role in the web-publisher's world.
4. If you are careful to collect e-mail addresses from visitors and develop a weekly e-zine, e-zine advertising remains a good option (once you have more than 1000 members on the list)
5. Affiliatships remain an important threat to Google AdSense. Well-written content on a website often brings good return traffic. However, this traffic is often interested in reading the content, rather than clicking on an advertisement. The content on the site is now acting effectively like an affiliate for the ads that do show up on the site. But real affiliateships pay much more than what a Google AdSense advertisement would. Google is becoming more sensitive to this by also tracking the conversion rate from a given website, and may potentially start serving higher paying, higher quality ads at those sites.
Thus, as a web-publisher and a smart business-person, do not rely on only one source of income, even if you follow an advertisement model. Keep the doors open to multiple sources of income.
Article keywords: google adsense, adsense google, google adsense revenue, google adsense pitfalls, google adsense alternatives
Article Source: http://www.articles32.com
Shri V. Srikanth is a member and author of several articles at Character & Wealth, an online community of wealth building practitioners dedicated to bringing total financial freedom to its members in under ten years. You can contact Shri at shri@characterandwealth.com,
www.characterandwealth.com
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Problem is if you are like most people who use Google Adsense ads you are probably disappointed at the actual income that it produces on a daily basis and wonder what you are doing wrong.
4). Google AdSense : Pitfalls and Alternatives
Copyright 2006 Character & Wealth LLC
Google AdSense, since its launch in mid-2003, has been a boon to web-publishers world-wide, allowing them to display a wide-array of advertisements that are relevant to the content of the site.
And for each click on the advertisement made by a visitor, the web-publisher is suitably compensated - from $0.01 to $1.
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Rule 1.
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Pay Per Click is one that has been taking off by way of storm lately; many people are getting their sites flooded by potential buyers. This is the best way to generate the viewers that you seek for your business. If you can spare some time, and are willing to manage your campaign, this method could be an extremely valuable tool to generate the needed traffic to your site.
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3). Google AdSense : Pitfalls and Alternatives
Copyright 2006 Character & Wealth LLC
Google AdSense, since its launch in mid-2003, has been a boon to web-publishers world-wide, allowing them to display a wide-array of advertisements that are relevant to the content of the site.
And for each click on the advertisement made by a visitor, the web-publisher is suitably compensated - from $0.01 to $1.
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The first reason why Adsense is vital for content sites is because it has come a long way in understanding the needs of publishers and webmasters. Together with its non-stop development is the appearance of more highly developed system that allows full ad customization.
The second reason is the capability of the Adsense publishers to track not only how their sites are progressing but also the income based on the webmaster-defined channels.
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Google has been under a lot of pressure these days to become more open about their efforts towards combating click fraud. Google’s main source of revenue is online advertising via their AdWords program. AdWords allows advertisers to have their ad shown when a particular keyword is searched for in Google or if the same keyword appears in the content of a website that subscribes to Google’s AdSense program.
6). Usining Pay per click advertising
Pay Per Click is one that has been taking off by way of storm lately; many people are getting their sites flooded by potential buyers. This is the best way to generate the viewers that you seek for your business. If you can spare some time, and are willing to manage your campaign, this method could be an extremely valuable tool to generate the needed traffic to your site.
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