.: Google IS The Main Game In Town
Category:Home / Internet Marketing / Adsense
Are you a Website Owner? If so, then I have some quick questions for you...
While I realise you're ranking well for some of your main keywords on MSN & Yahoo, how are you doing for that and other more appropriate keywords on Google?
The traffic you'll get for high rankings on Google will be more than Yahoo & MSN added together and then some, so it's MUCH MORE value-for-money in terms of pursuing high Search Engine ranking results on Google than the #2 & #3 Search engines offer.
According to the statistics I've recently read, Google has nearly 81% of ALL the search engine traffic in Australia (and is similarly high in many other countries), which gives you an idea of how much traffic you are currently missing out just relying on Yahoo & Ninemsn.
If you do some quick searches and your web site doesn't rank in the top 3 pages for your main keywords on Google (anything below the top 3 pages is pretty much a waste of time), then you're leaving LOTS of traffic (and potential paying clients) on the table.
If you were to get (in particular) a first page ranking for one or more of your main keyword phrases in Google, you would be blown away with the amount of traffic and enquiries you get at your site, compared to what you currently receive.
Something else that's important to consider when you review rankings is the amount of TEXT content on your site. The higher ranking sites almost always have lots of text content (articles, news, reviews, etc) on their site and the lower ranking ones don't have much.
Here's a quick experiment you can try for yourself. On Google, Yahoo & MSN, do a search for your top 1 or 2 keyword phrases, and note the sites that come out in the top 10.
Then, go to each of those 3 search engines and see how many pages of these sites are indexed, compared to yours. It's easy to do this by just entering the following command in at each Search Engine:
site:www.domainname.com
(obviously substituting your site URL and the other top 10 site urls where appropriate)
If the number of pages in the index for your site is significantly lower than the competition, there's one of your main reasons for a poor ranking (there are other factors, but this is an important one).
I often have prospective search engine optimisation clients give me the excuse that they are getting decent results from Yahoo & MSN, and anyway funds are tight, so they don't want to invest in getting results in Google. You know, the old classic "Call me again in 6 - 9 months!"
However, what they don't realise is that the additional income they would receive for a higher ranking on Google (from the ensuing customers it brought you) would not only well and truly pay for our SEO services but give them plenty of ongoing new clients, which would take care of any cashflow concerns they might have for a while to come.
Consider that many of the big companies in your market niche spend large sums of money to advertise on TV, Radio & Print to drive traffic to their web site/s & retail location/s, but a good SEO strategy will bring visitors to your site for literally cents on the dollar - a much higher ROI. According to Google's statistics, a quality Search Engine strategy can achieve similar results but be 20 times CHEAPER than direct mail (for one example).
I guess the lesson here is not to be penny-wise and dollar-poor. Work out how many additional new paying clients you would need to get via Search Engine Optimisation results to break even with the SEO firm's fee, and then go after the main game in town: Google.
Your return-on-investment for good Seach Engine rankings is way ahead of most any other form of advertising and marketing you can come up with, but you need to see the big picture first. Don't wait until your competitor sees the light and takes action before you, or you'll miss out.
Article keywords: google, seo, search engine optimisation, search engine rankings
Article Source: http://www.articles32.com
Charles Ryder is a Search Engine Consultant at WCR Internet Marketing, a specialist Australian Search Engine Marketing company. Get a free web site analysis.
.: New Adsense Articles
1). Use The Latest GPS For Brokering Your Adsense Earnings
GPS in this instance means Google Positioning Services. And just like any good Global Positioning Service (GPS) to show you how to get wherever you are going incident-free, then understanding how to best use Brokerage techniques with your GPS will get you where you are heading towards with your Internet Business faster.
2). Banned From Adsense!
Learn about alternative solutions for adsense.
3). Google Adsense: The Easy Way to Make Money Online
Millions of people are making money, while doing nothing, through Google Adsense. What is this unbelievable internet gold mine, and how can you get started and profit from it?
4). Google Adsense Click Fraud
It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.
5). Multiple Streams of Income For Realtors; Making Sense of Adsense
The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords.
6). Adsense and Real Estate Web Sites; An Additional Source of Revenue
What Adsense Is and Why You Should Care.
7). Increase Your Adsense Profits - The Guru Way
A guide to constructing web sites to promote Adsense Internet marketing without falling foul of the search engines
.: Top Adsense Articles
1). Are You Making Money with Adsense ?
Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.
2). How to Promote Your Adsense Niche Site
Learn how to promote content rich sites that generate revenue from the popular Adsense Contextual Ad program.
3). Grow Your Adsense Piggy Bank: $30 to $300 A Month
Maybe you’ve had your own “Aha” moment with Google Adsense.
I had mine earlier this year when I realized I could make more than just pocket change by featuring those now familiar ad blocks on my websites. I had worked hard building my content oriented niche sites and had expected to make decent affiliate income—which never materialized.
4). How Google Detects Invalid Clicks - A Must Know For AdSense Publisher
A lot of Google AdSense publishers are banned from the Google AdSense program for invalid clicks. However Google does not reveal any specific details about invalid clicks. It may be good to know how Google defines them and how Google detects them.
5). How To Build A Traffic Highway To Your Website
Summary of internet traffic generating strategies, the how to, what to use and why and potential result from each.
6). Cash In On Google Adsense
Google Adsense is a valuable source of passive income to the Internet Marketer. Discover how you can cash in on this and boost your earnings.
7). Using Other Peoples Info To Increase Your Adsense Cash
Adsense is really making a hugh impact on the affiliate marketing industry.