.: Google algorithm update Jagger
Category:Home / Internet Marketing / Search Engine Optimization
This week we discuss the latest Google update, how it might affect your site, and how you can recover if your site lost its position as a result of this update.
The Jagger update started over a month ago and lasted 3 weeks. The update included updating the PageRank of all spidered pages, updating the number of backlinks and most importantly, changing the way Google ranked web sites for any search query. The key features and effects of this update are highlighted below:
How do we know Google is updating its algorithm?
Most algorithm updates, whether on Google, Yahoo!, MSN or any other search engine, are characterised by sudden, drastic and often frequent changes on the search results pages for any search query. During the Jagger update, the folks at Google were kind enough to warn us a few days into the update that we were witnessing an update!
What has happened as a result of the Google Jagger update?
Underneath the superficial changes in search results, the Jagger update has had a serious effect on the way companies use search engine optimization to influence ranks. Numerous search engine optimisation experts have theorized on these effects. The most commonly agreed upon conclusions are:
• Search engine optimisation has become more difficult than ever!
• Older sites are given more recognition
• Authority sites (e.g. BBC, NHS) are given more recognition
• Government and Educational institutions are considered more important
• Links from authority sites, government and educational institutions count
• Older, longer-term inbound links are given more importance
• Outbound links to authority sites are considered good
• Relevance of links is very important
• Sites with more pages containing useful information rank better
• Up-to-date content is valued more
How does Google now value reciprocal links?
There are two aspects to consider for reciprocal links. First, Google considers artificial link building with the aim of influencing rank to be a form of spam, and so if it detects unnatural linking patterns, such as links obtained from link farms or link exchanges between irrelevant sites, it will penalize both the sites for this. Second, inbound links are increasingly weighed in importance according to the relevance of the page and the site where the link originates from to the page it is linking to. So, a link from a gambling site to a site about corrective surgery will be considered almost useless. The only type of reciprocal link building that is encouraged is between related companies in an industry e.g. between theatres and ticket agents or between two ticket agents
How do age of site and age of links influence ranking?
Google does not want spam domains to rank high on a results page, make a quick buck out of their top position and then disappear. As a result it imposes ageing delays on domains and now even on links. Sites which have been around for a while will rank higher. What this means from a search engine optimisation point of view is that it will take longer to see results of direct optimisation and it will also take longer to see the results of any link development work. Search engine optimisation work on new sites can take as much as 9 months to start yielding results for competitive keyphrases.
Relevance... of everything!
Google's success was based on the relevance of the web sites it found for any user query. Therefore it should come as no surprise that their current algorithm goes a few steps further in rewarding relevance ... of everything - of inbound and outbound links to and from a site, titles and headings to actual page content, page content to the rest of the site and so on.
Recovering from Jagger
If your site has been affected, go through the list of features of the Jagger update, and check if your site might have been struck due to any one of those changes in the search engine ranking algorithm. Re-optimise your site for the search engines by removing any offending content and links and immerse yourself in obtaining more relevant inbound links.
If you need any further help or guidance please contact us.
Other articles to read:
• Google Analytics for SEM
• Link development & Spam mass
Article keywords: search, engine, optimisation, seo, weekly, google, yahoo, yahoo!, msn, mns, goggle, gooogle, googl, optmization, sem, se, advertising, ads, online, internet, adwords, overture
Article Source: http://www.articles32.com
1)
www.accuracast.com/seo-weekly/jagger.php
2)
Search Engine Optimisation (www.accuracast.com/services/search-engine-optimisation/)
3)
Implementing SEO (www.accuracast.com/services/search-engine-optimisation/implementation.php)
.: New Search Engine Optimization Articles
1). How to Improve Search Engine Ranking
Powerful 4-step process to improve search engine ranking
2). How to Make Websites that Search Engines Love
How you can apply the fundamental basics to create a website that the search engines will love to spider.
3). Articles Are Seeds of Knowledge - A Biblical Look at Duplicate Content
Article Marketing compared to the successful distributon of the Christian Bible.
The Christian Bible is the Worlds most successful publication, with over 6 billion copies printed, similar to the total World Population.
4). Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
5). Importance of Search Engine Marketing Firms
Literally speaking, there is no business in todays world of World Wide Web, which doesnt have online business. To reach ever growing population of internet all across the world it is mandatory to have a good online presence for any business. Moreover, meeting customers online is the cheapest possible way.
6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
1). SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.