.: Google is Not the Only Phone Company in Town!
By:rebecca
Category:Home / Internet Marketing / Site Promotion / Building Traffic
If your sales depend only on Google traffic and Google adsense or adwords then you could be in for a big dissapointment. Constant search engine rankings can make or break you. I know. I've been there. Riding high on Google rankings then dropping like a 2 ton rock in the Altlantic ocean.
Do NOT put all your eggs in one basket. There are several other ways to drive traffic to your site and depending on just one, like Google, is just plain bad marketing efforts.
Yahoo, Yahoo's YPN, and other search engines along with pay-per-click programs can bring you extra traffic and maybe even more sales.
I currently have Google Adsense and Yahoo's YPN ads on my site and I can tell you right now that Yahoo's YPN is paying me THREE times the amount that Adsense is paying. Why? Not sure, because both ads are featured on the same based keywords. I divided pages up equally between Adsense ads and YPN ads and Yahoo is the "bigger Daddy".
"He who only puts one iron in the fire will not set the world alight"
Distribute your advertising in several different ways. Test, test, then test again. Optimize your pages for good content and keyword density and then let the search engines gobble that. DON'T optimize your pages for Google only. You might number 1 today and then number 378 as soon as they have their next algorythm change. Nothing they do is "personal", but it sure fells like it when they dig in your pocket after all the work you did to make THEM happy. What I don't understand is why Google is constantly changing except that it gives engineers something to do for those hefty paychecks. If it ain't broke, why fix it? Google is constantly "fixing" a well oiled machine.
The other day I was searching for business loans and the first few pages were all listings from the UK even though I was on the main search engine, and not the Google.uk. If I had wanted a loan, I had to search several pages deep to find on in the US.
Pay per click sites:
1. Yahoo! Search Marketing has a well organized system.
http://searchmarketing.yahoo.com/
2. Miva distributes your keyword text ads throughout a distribution partner network.
http://www.miva.com
3. GoClick no monthly fee, no startup fee, and low 1 cent CPC
http://www.goclick.com/
4. 7Search results appear in over 35% of the top 150 search engines
http://www.payperranking.com/
5. Kanoodle has partnerships with sites CNET, DogPile, NetZero and more
http://www.kanoodle.com/about/advertise.cool
6. Search123 sports some cool tools to help you control your pay-per-click budget.
http://search123.com
There are MANY other search engines and advertising opportunities for you out there. Just look around to find them. After awhile you will see that Google is not the only phone company in town even though they act like it!
Article keywords: google, site promotion, search engines, traffic, seo
Article Source: http://www.articles32.com
Rebecca Game has been an entrepreneur for over 30 years and is the Founder of Digital Women®, an online community for women in business providing business resources and tools including loans for women, grants for women and business networking tools. You can visit her site at Digital Women: "Women with their modems running..."
www.digital-women.com
.: New Building Traffic Articles
1). Bringing Profits From Your Business Home: Internet Marketing Promotion Ideas
Discover five of the most effective ways to keep visitors coming back to your internet home business website.
2). Articles are THE Method for Promoting a New Website
Promoting a new, or even existing, website has always been the tough part. There are more than 100 million other websites, and even in a niche, there can be tens of thousands of competitors. How do you promote yourself properly? There is a way that not only gets your message in front of users, but gives you a great free relevant backlink as well.
3). Affilaite Marketing Tools For Top Affiliates
This article covers affiliate marketing tools that any "top affiliate" must use to succeed online.
4). Drive Traffic To Your Affiliate Program Sites
This article covers traffic generation and affiliate marketing principles.
5). Are You Generating High Home Business Website Traffic?
Tips to help you increase your traffic volume
6). Forum Marketing Has Many Powerful Faces
Forum marketing is one of the most popular and profitable ways to advertise your website.
7). Can IOVC, the Internet and the Web Really Save You Money?
Are you just starting out in business? Are you wondering what IOVC and the "I" of IOVC technology means? You heard about websites, internet marketing and may have heard of web services and you wonder what these IOVC technologies can do for improving your business operation?
.: Top Building Traffic Articles
1). How To Get A Lot Of Friends On MySpace
If you are a MySpace junkie like myself, your MySpace profile is one of the most important things in your life. You may have worked months to build up a friend list and have tons of comments. But have you ever visited a friends profile, and saw that they had over 1000 more friends than you? Even more, they have 20 new comments every day? You probably wonder how they became so popular so quickly.
2). Top 5 Free Ways To Increase Your Website Traffic Instantly
Before you spend hundreds of dollars on website advertising, you should consider cost effective ways to promote your site for free. Some people think that you can just submit your site to the search engines and then sit back and watch the sales come in, but this is one of many Internet marketing myths.
I used to think that I could just submit my site to hundreds of search engines and wake up in the morning with hundreds of sales.
3). Bill Learns the Secret, Hidden, Locked Away, Super Duper Traffic Creating Power of New Blog Farm
Someone posted a comment on one of my articles at EzineArticles that I had written concerning the need to have a Wordpress blog. The point made was that whether you have a Wordpress blog or one of the other types of blogs, you still have to have traffic.
Now, traffic is a part of the formula that is necessary for the success of your Internet business.
4). 5 No Cost Ways To Get Your Website Noticed
If you own a website then you are certainly concerned with getting it noticed and increasing your traffic. However, you might not have a large budget for advertising or marketing and simply don’t know what to do to get your website noticed without spending a lot of money. Well, the following 5 tips will help your website attract attention without spending.
5). Buying Quality Traffic on the Internet for Your Website
Purchasing traffic from online businesses can be very difficult. There are many of these websites selling traffic, but it is not easy to decide who to buy from. Many of these websites can be found by doing a Google search for "buy website traffic", or something similar. Most of them are resellers who buy traffic from wholesalers and redistribute the traffic at a higher price to webmasters.
6). Get Traffic Jams With Referral Links On Your Website
Are you running an Internet business and looking for a way to boost the traffic to your website? Would you like to increase your opt-in subscribers, get more referrals, quality leads and receive valuable feedback? Well you can, through the fastest growing marketing tool available - referral links. Referral links may cause traffic jams on your website, but in a good way.
7). The Top 2 Points You Must Definitely Consider About Tag And Ping To Get Masses Of Traffic To Your Site
Have you heard all the buzz about Tag and Ping? Tag And Ping is the latest craze hitting the net - bringing immediate exposure and back back links to sites. A whole new way of finding information, and a whole new ballgame for webmasters to play!
Tagging is a new way to mark things on the internet. In the old days search engines would spider a page and decide what it was about; with tagging, people decide what the content is about and "tag it".