.: How To Avoid Being Cheated By Your SEO Company
Category:Home / Internet Marketing / Search Engine Optimization
Copyright 2006 Christopher Robinson
Search engine optimization (SEO) can be a time consuming and tiresome task, even for the experienced guru. Outsourcing this to a company is a good thing and will save you a lot of time and problems. However what you do need to know is that among the good companies out there are some companies who will employ “black hat” SEO tactics that will get you into a lot of trouble with the search engines not to mention all the lost sales that will occur.
Firstly let me explain what “black hat” tactics means. These are when Search engine optimization companies do not play by the search engine rules and try to cheat them. Examples are:
Spamdexing:
Doorway pages:
Hidden text
Keyword stuffing:
Link Spam:
Mirror sites:
Cloaking:
To avoid being taken for a ride by these companies and worse yet facing being banned by the search engines it is best to take a few precautions. Firstly educate yourself in the basic rules of SEO. Do not go into a contract with your eyes closed.
The rules are simple:
- Make your site full of quality content
- Link to good complimentary sites who will be good resources to your visitors
- Optimize your site by sprinkling your keywords not keyword stuffing
- What is good for your visitors will also be good for the search engine robots.
- Do not indulge or let your SEO company do any of the above.
Here are some things to check with the SEO Company.
- What methods are they going to use to get you in the top 10?
- What services are they proposing to include in the package they are offering you?
- What search engines will they be targeting-the main 3 are Google, Yahoo, and MSN
- Are they guaranteeing you that your site will be at least among the top 10 in these 3 search engines.
- Check out their experience-check for testimonials or how long they have been in business.
- What are the specific startup fee and maintenance costs to keep you in a good position.
- Make sure you have a formal contract signed and written down on paper. This can be faxed rather than emailed. Be sure you know what you are paying for and that there are no hidden costs.
- Be aware of the “black hat” techniques and be sure these are not being used. Check other sites that they have worked for.
- You can check the source by going to view to check for any HTML codes and tags that are not compliant with the search engines.
- Check the content that it is properly optimized and is not using any keyword stuffing techniques.
- Be straight with the SEO Company and make it clear you do not want any of these “black hat” tactics.
With these few points you will be able to save yourself a lot of time and problems. It is wise to take a little thought before outsourcing important jobs like SEO. When you do this you can avoid being cheated by your SEO company and getting into unnecessary problems. Shop around for the most competitive price. Always make sure you are in close contact with your SEO company as they will be your strong partners in your website promotions.
Article keywords: seo optimization, seo, optimizing, websites, web site, web site optimizing, advice, tips, help
Article Source: http://www.articles32.com
Christopher T Robinson is a renowned businesss entrepreneur, marketing in the Washington D.C. metropolitan area. He is currently part owner of Robinson & Associates Advertising Inc. He is the author of his free ebook "Effective Internet Marketing 2006", www.forlifeincome.com ,
and offers SEO tips at www.hype-factor.com/optimize_your_web_site.html
This article is free to publish.
.: New Search Engine Optimization Articles
1). How to Improve Search Engine Ranking
Powerful 4-step process to improve search engine ranking
2). How to Make Websites that Search Engines Love
How you can apply the fundamental basics to create a website that the search engines will love to spider.
3). Articles Are Seeds of Knowledge - A Biblical Look at Duplicate Content
Article Marketing compared to the successful distributon of the Christian Bible.
The Christian Bible is the Worlds most successful publication, with over 6 billion copies printed, similar to the total World Population.
4). Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
5). Importance of Search Engine Marketing Firms
Literally speaking, there is no business in todays world of World Wide Web, which doesnt have online business. To reach ever growing population of internet all across the world it is mandatory to have a good online presence for any business. Moreover, meeting customers online is the cheapest possible way.
6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
1). SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.