.: How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out
Category:Home / Business / Entrepreneurship
It’s crucial to know your prospects if you want to market effectively to them.
Take this quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?
How can you be sure you are reaching them with a compelling message about your product or service?
How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?
I would argue you can't. And if you can't do these things, your marketing will not be effective.
1. Who are they?
2. Where do they live ... work ... play?
3. What problem do they have that you can solve?
4. How does your product or service fit into their life?
5. What else do they buy in your product or service category?
6. Where do they get information regarding your product/service?
7. What is most important to them?
8. What are they most afraid of?
9. What is their emotional connection to your product/service?
10. How will they rationalize purchasing your product/service?
How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your message is not connecting with them, you won’t be very successful in selling them on your product or service.
Take the time to get to know your customers and prospects. Learn all you can about them. Use this quiz as a guide. When you do you’ll be able to speak directly to their needs and concerns with your marketing, they will respond. And your business will thrive.
© Copyright 2005 Debbie LaChusa, 10stepmarketing
Article keywords: marketing, prospects, effective marketing, small business marketing
Article Source: http://www.articles32.com
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit www.10stepmarketing.com
.: New Entrepreneurship Articles
1). Do You Want To Earn Money on the Internet? What You Must Consider First
Not earning enough money from a job; a need to have a better work-life balance and need to spend more time with family are some of the main reasons why many people are looking for opportunities to earn money on the internet.
2). The Green Method To Wealth Creation
Light hearted, but insightful explaination of critical attitudes towards wealth creation.
3). How You Can Really Work At Home
There is a misconception that people who work at home have it easy. This may be so since they set their schedules, wake up any time, do not have to dress up to go to the office, and work at their own pace.
4). The Importance Of Comfort Zones
Do you know that 90% of people are actually not able to succeed in life because of Comfort Zone? Identify some key factors to determine which zone you are today!
5). How to Find Work at Home Job Through Freelance Job Boards
There are a lot of opportunities for work at home jobs but not all people know where to find them. If you have access to the Internet then you can easily search for your dream work at home job by looking at the various freelance job boards that are offering all sorts of work at home jobs.
6). All About Placing Banner Ads
Placing banner ads can be a highly effective way to market your business on the Internet.
7). Automotive Franchises - Are They The Rolls Royces Of Franchising?
In the past, owning an automobile could distinguish a person of being well-off than the ordinary. Yet surprisingly at the present ownership of it is regarded as an essential need that one has to attend to. Consistent with the growing demand for automobile was the opening of a new industry and that is the acquisition of automotive franchises.
.: Top Entrepreneurship Articles
1). 6 Secrets to Successful Entrepreneurship
This article provides some hints on how to be a successful entrepreneur.
2). Ninjutsu - The Ninja's Mikkyo Mind-Science and the Magic of Asking "Why?"
In the philosophical teachings of the Ninja's Mikkyo mind-science that forms the foundation for our Warrior Concepts Life Mastery Program, there are three areas of focus that allow the Ninja Warrior to always achieve his or her goals.
3). Characteristics Of A Successful Entrepreneur
Studies have shown that successful entrepreneurs possess these characteristics:
1. Self-confidence
This is that magical power of having confidence in oneself and in one's powers and abilities.
2. Achievement Oriented
Results are gained by focused and sustained effort. They concentrate on achieving a specific goal, not just accomplishing a string of unrelated tasks.
4). Ten Secrets of the Mega Wealthy
Mega Wealth, what does that mean? Is it Millions, Billions or possibly trillions of dollars? Is a mega wealth person Bill Gates or Donald Trump? Does the idea of mega wealth, multiple millions, billions and trillions make you wonder how they do it? Well, I'm hoping you're wondering because you want some, so lets see if we can answer the question and reveal the secrets of the mega wealthy.
5). Does the Law of Attraction Work?
Does the Law of Attraction not work? Does it work for some and not others? Does it work some of the time and not at other times? Find out how you can
become an expert creator. Isn’t it about time you lived your dreams?
6). How to Be a Creative Entrepreneur
There’s a great line in Alice in Wonderland when the Queen says, “Sometimes I think of 6 impossible things before breakfast.” I think you’ll agree that this has to be creativity at its best! As a small business owner this is an ideal you really need to strive for … but how on earth can you open up your mind to get to the point where ideas just spill.
7). Crazy Money Making Ideas
Sometimes new money making ideas are immediately usable. However, sometimes you just have to let your imagination run wild and be impractical. This is a way to get that creativity going, and no matter how crazy the ideas may seem at first, there is usually a way to bring them down to earth, as in this first example.
Rental Cabins In The Air
I started.