.: How to Get E-Mail Successfully Delivered
Category:Home / Internet Marketing / Email
E-mail is the fastest and most inexpensive method of marketing, but it is often the most unreliable. One of the biggest concerns facing online business owners is how to get legitimate e-mail past the spam filters.
Even though people have agreed to receive your company's e-mail, it still may not reach its destination. The sad fact is that often over 30% of messages never reach recipients because they are interpreted as spam.
People are sick and tired of receiving unwanted e-mail. Because of this, some Internet providers like Earthlink and AOL are adding strong filters to their e-mail services that block e-mail it suspects might be spam. In other cases, individuals are downloading programs such as Spam Arrest, to further filter out spam. Simply sending an HTML e-mail could cause your e-mail to be blocked. Some programs interpret any e-mail with images as spam.
The common belief is that if you get "white listed" with an Internet Service Provider and don't use spam triggering words or phrases, your e-mail should go through without problems. Unfortunately, that is not true. Because of the many different categories of filters being used, there is no one perfect solution.
Laurie Beasley, of Beasley Direct Marketing offers these tips on how to avoid the spam filters and get your e-mail delivered:
1. Clean up your e-mail lists by removing bounces, correct address typos, update addresses, and reduce unnecessary volume demands by removing those who don't open your e-mails or by breaking up large lists.
2. Avoid the use of CAPS in the subject line
3. Avoid the words free, promise you, no fee, no obligation, money-back guarantee, special, promotion, call now, call today.
4. Avoid Click Here (use visit, select, or go to, instead)
5. Don't mention toll free numbers. Just use the number, without the deadly "toll free."
6. Don't use "Register Today" (However, "Register Now" seems to be OK. Spam filters are sensitive to the word "Today.")
7. Avoid these top ten words: diet, free, spam, income, instant(ly), profit(s), subscribe, amaz(ed)(ing), guarantee(d), and $$$/money/dollar(s)
Along with avoiding the spam filters, business owners need to make sure that the list they use is truly a reflection of their target audience. Don't get in the habit of collecting cards at a networking meeting and then just dumping them into your e-mail database. Get permission from every person that gives you a card, to allow their e-mail address to go into your database. And then make sure that every mass e-mail you send out has an unsubscribe link in it.
To keep your e-mail list current, make sure you send messages to your list at least every 90 days. If you wait too long, your list will have many bounces due to people changing addresses or simply forgetting who you are and assuming you are spam. Stay in front of your audience and keep their interest by giving them valuable content. Don't keep trying to sell them something every time your send out an e-mail. If you do, you'll become an annoyance and people will no longer want to receive e-mail from you.
For the small business owner, e-mail is a great choice for marketing, but it's not without challenges. Junk mail delivered to your home address is simply thrown in the trash without much thought. However, junk e-mail has an emotional component. People get angry from unsolicited e-mail. So make sure the e-mail you send out is a positive reflection of your company and not considered junk.
Article keywords: E-mail, e-mail lists, e-mail list, spam filters, e-mail database, filter out spam
Article Source: http://www.articles32.com
Michelle Howe, MBA, is an expert in online copywriting and author of the popular book, Turn Browsers into Buyers. Visit her website at http://www.InternetWordMagic.com for the FREE report, "Five Steps to Article Success."
.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.