.: How to Win Against PPC Click Fraud
By:Scott Adams
Category:Home / Internet Marketing / Banner Advertising
The recent high profile court case involving Google AdWords and alleged click fraud has filled many online marketers with suspicion. But as an advertiser using Pay-Per-Click search engines there is still plenty you can do to keep your campaigns running successfully.
No pay-per-click advertiser wants to pay for fraudulent clicks. Including me. But I know that no matter how hard the search engines try to detect it, there will always be some level of fraudulent activity, even if it is the owner of a small web site clicking on advertisements on his own site.
So what if a small percentage of clicks are invalid! At least you are still paying mainly for measurable results. Compare this to television or newspaper advertising where you pay by the second or by the inch, regardless of whether anyone sees your advertisement or takes any action after viewing it.
Once you accept that some level of click fraud is to be expected, you can get on with the task of addressing the issue wisely. So how can you be certain you're not going to lose big time and go into the red on your campaigns?
The solution to succeeding despite fraudulent click activity is to manage your advertising campaigns like any other professional in the marketing industry. Here are several aspects of your advertising campaigns you need to stay on top of.
1. Use only reputable PPC search engines.
I recommend advertising mainly with the larger, more reputable search engines such as Google AdWords, Yahoo Search Marketing, and MSN AdCenter. These are the big three as I’m writing this, but depending upon when you are reading this, these may have changed. I have experimented with many other PPC search engines and I have been generally disappointed. Traffic quality tends to be poor and I guess there is less effort at fraud detection. If you want to experiment be sure to run small test campaigns first to check the 'integrity' of the traffic.
2. Monitor your campaigns regularly.
You should check your campaigns every day. I do. And if I am going to be away from the internet for a day or two, I ensure that my daily campaign limits are set at an acceptable risk level. If you are familiar with your usual daily statistics, you will have a greater chance of spotting any spike in activity that may be due to click fraud.
3. Know your conversion ratio.
What is your campaign's conversion ratio? You should know how many click-throughs you need to generate a sale. This might change from month to month and drastic swings may be an indication of click fraud.
4. Calculate your conversion cost.
Multiply your average cost per click by the number of clicks required for a conversion. This calculates your conversion cost.
5. Ensure conversion cost is less than revenue.
Ensure your conversion cost remains less than the revenue you make per conversion. And don't forget to allow for the percentage of orders that cancel.
6. Make changes when necessary.
When a campaign is no longer bringing in a decent profit over and above the costs, make changes. You might reduce your click fees, or change the wording of your advertisement to focus more closely on serious purchasers.
This is not rocket science. It's just good business sense. I hate click fraud and I’ll applaud every time steps are taken to reduce it. But I also know there will always be some level of click fraud. And whether it is 2% or 20% what I am really concerned about is whether I can continue to run my campaigns profitably.
If you stay on top of the vital statistics I mention above, you will be able to win despite click fraud and stay well ahead of the game.
Article keywords: Google adWords, click fraud, fraudulent clicks, PPC, pay-per-click, advertising campaigns, search engines
Article Source: http://www.articles32.com
Scott Adams is an internet entrepreneur, and earns a small fortune marketing affiliate programs on pay-per-click search engines. He has written a book, Affiliate Adventure, which explains how anyone can launch an affiliate advertising business. It’s available now at www.AffiliateAdventure.com
.: New Banner Advertising Articles
1). Intense Ways To Promote Your Web Site
How To Promote Your Home Business Web Site
2). Adsense Money Making Secrets Videos
If you haven’t looked to Adsense as a money earner for your websites, you may be missing out on an additional income stream which could be making your business top dollars especially if you have a large content site.
Not only are webmasters earning additional money from Adsense with their current sites, many are actually building sites designed to maximize their Adsense revenue….
3). Google Adsense: You Must Know This To Make Money
If you are working on the internet and trying to make a decent income from your website then more likely than not you are aware of the Google Adsense program, which allows you to place advertisements from Google on your website and in return receive a proportion of the advertising revenue.
Problem is if you are like most people who use Google Adsense ads you are probably disappointed at the actual income that it produces on a daily basis and wonder what you are doing wrong.
4). Google AdSense : Pitfalls and Alternatives
Copyright 2006 Character & Wealth LLC
Google AdSense, since its launch in mid-2003, has been a boon to web-publishers world-wide, allowing them to display a wide-array of advertisements that are relevant to the content of the site.
And for each click on the advertisement made by a visitor, the web-publisher is suitably compensated - from $0.01 to $1.
5). Google Adwords – A “Has Been”?
What separates them from the rest? I would not be able to comprehensively and categorically say I know what exactly differentiates them but I do know that they follow a few rules.
Rule 1.
Research your keywords. Qualify your traffic. You need to start off with a huge selection of keywords and slowly wither down to the most cost effective and relevant one.
6). Are You Getting "Bumped" On Google Adwords?
After consulting with many people I've never seen so much confusion regarding how bids are determined by Google.
Some people believe that you pay what your Max Bid is and others believe that you pay 1 penny more than the
person below pays.
Neither of those are actually true. It's rather a combination of those. This confusion has lead many to pay way to much for there bid position because they don't see the necessity in monitoring bids.
7). Usining Pay per click advertising
Pay Per Click is one that has been taking off by way of storm lately; many people are getting their sites flooded by potential buyers. This is the best way to generate the viewers that you seek for your business. If you can spare some time, and are willing to manage your campaign, this method could be an extremely valuable tool to generate the needed traffic to your site.
.: Top Banner Advertising Articles
1). Using Google Adwords
Setting up an account:
To do this you just go here: https://adwords.google.com/select/login Google adwords has provided a very detailed and useful “Sign-up Demo” which is in the form of a video you can use to refer to as you go through the process of signing up.
One of the best things that Google adwords has to offer is the statistical information this can save you lots of money and help you target your prospects in the most cost effective manner imaginable.
2). Powerful Pay Per Click Tatic
Can you guess what the tactic is?
Okay, I'll tell you. A very powerful tactic, that you need to be using right now with your pay per click campaigns, is to Bid High.
So what you might be saying? Heard it before?
Thing is, it is SO effective when used properly that it almost can't be denied. On the flip side, when used incorrectly, its like throwing your money down a bottomless pit.
3). Google AdSense : Pitfalls and Alternatives
Copyright 2006 Character & Wealth LLC
Google AdSense, since its launch in mid-2003, has been a boon to web-publishers world-wide, allowing them to display a wide-array of advertisements that are relevant to the content of the site.
And for each click on the advertisement made by a visitor, the web-publisher is suitably compensated - from $0.01 to $1.
4). Adsense Is Vital For Content Sites!
The first reason why Adsense is vital for content sites is because it has come a long way in understanding the needs of publishers and webmasters. Together with its non-stop development is the appearance of more highly developed system that allows full ad customization.
The second reason is the capability of the Adsense publishers to track not only how their sites are progressing but also the income based on the webmaster-defined channels.
5). Google’s click fraud woes
Google has been under a lot of pressure these days to become more open about their efforts towards combating click fraud. Google’s main source of revenue is online advertising via their AdWords program. AdWords allows advertisers to have their ad shown when a particular keyword is searched for in Google or if the same keyword appears in the content of a website that subscribes to Google’s AdSense program.
6). Usining Pay per click advertising
Pay Per Click is one that has been taking off by way of storm lately; many people are getting their sites flooded by potential buyers. This is the best way to generate the viewers that you seek for your business. If you can spare some time, and are willing to manage your campaign, this method could be an extremely valuable tool to generate the needed traffic to your site.
7). Make Money Online With Targeted Keywords
A keyword is a word or concept with special significance which describes a concept used to organize webpages and objects on the Internet. In today's world, more and more people use the Internet as a tool to get or sell specific product, service or information. Compared to previous model—directory search, keywords search has specific advantage, convenient, fast and also exact.