.: LinkAdage’s Take On Google's New Search Engine Patent
By:John Lessnau
Category:Home / Internet Marketing / Search Engine Optimization
Has Google thrown the cyber world a curveball? Let's fill in some blanks and connect a few dots regarding the recently-filed patent application for Google's latest Search Engine algorithm - Search Engine 125. For those unfamiliar with the inner workings of search engines, each Search Engine uses its own unique formula for determining that all-important ranking for each web site. Remember, users who query a Search Engine rarely look beyond the first page, so if you want to increase visitor traffic, step one is to develop your website in a way that matches the major search engine's ranking algorithms. You need to find out what the search engines like and make sure you feed it to them.
Now, over the years, the formulae used by search engines to rank a site have grown more complex. Pre-2000, search engines didn't do much more than count keywords on a site. The more times the words 'limburger cheese' appeared on the site, the higher the site's limburger cheese search engine ranking position (SERP). Of course, the key then became to develop SEO text with limburger cheese mentioned in every header, twice in subheads and at least once in every paragraph. Hardly compelling reading, except for the most avid of limburger cheese fans.
So, the Google, Yahoo, and MSN search engines moved to improve the quality of their SERPs, to provide users with helpful, expert information. Changes were made to the keyword algorithms (the weighing formulae), awarding more points for things like the quality of inbound and outbound links to and from a site. This meant that quality links from a relevant 'authority' site - a highly-prized designation, will move your site up in the SERPs.
Well, on March 31, 2005, Google applied for a patent on its latest search algorithm. For those who have no fear of their brains exploding from buzzword overload do a search on “Patent Application 0050071741” to read the entire patent. The patent application describes "a method for scoring a document comprising: identifying the document; obtaining one or more types of history (sic) data associated with the document; and generating a score for the document based on the one or more types of historical data."
Apparently (or not), Google has determined that historical data associated with each site is an essential ingredient in developing the highest quality search results for users who query. And just what kind of historical data are we talking about here? Well, things like:
* the site's inception date (more likely the date the Search Engine noticed you)
* how frequently documents are added and removed from the site
* how often sites change over time
* number of visitors over time
* number of repeat visitors
* number of times your site is bookmarked
* how often keyword density is changed
* the rate at which the site's anchor text is revised
* inbound/outbound links - how long in place and high trust (quality) links
The list goes on and on. Factors associated with your domain include: how long your site has been registered, has the domain expired (ghost sites), is the domain stable - as in not moving from one physical address to another.
Links remain a key component of Search Engine 125. Links have to be relevant to your site. Links to your site increase in "SERP Power" as they age. Link growth should be slow and steady. A sudden influx of inbound links - especially links that have no relationship to the content of your site - is a surefire way to drop in the SERPs. Google gives such sites a much lower score.
How about data on your visitor traffic? How will Search Engine 125 weigh that? Number of visitors, growth in visitor rates, spikes in visitor rates, the length of each visitor's stay, number of bookmarks to and favorite rankings of your site - all enter into Google's new Search Engine algo according to the patent application.
Another weighing factor is search results. The number of searches using a given query word or phrase, a sudden increase or decrease in click through rates, an exceedingly large number of quick click throughs (which might indicate 'stale' content), again all factors that Google believes will increase the quality of its search results.
Other factors are also listed as part of the patent application. A site with frequent ups and downs in traffic will lose points for untrustworthiness (even if your site sells only seasonal items!). Keyword volatility, focus change and other variables will also be employed in Google's never-ending quest to quantify the quality of each site its Search Engine delivers to users based on their queries.
So, okay, where's the mystery? The intrigue? The disinformation? The e-commerce community is abuzz with speculation - speculation that Google's well-publicized patent is nothing more than a plant to throw off the competition, disinformation intended to keep the competition and SEOs off balance. So why the speculation? Well, even a quick scan of the patent application reveals large areas of gray, vagaries and downright inconsistencies within Google's proposed ranking criteria. For example, sites are penalized for changing content often (untrustworthy) and rewarded for the frequent addition of new content (freshness). A paradox, you say? Or all part of Google's master plan to feint right while going left.
The object, in the end, is quality search results. That's what Google, Yahoo and the other popular search engines want - that perfect equation, the ideal formula that will provide high quality search results. And for site owners and designers who, in fact, do keep their sites fresh, who have quality links useful to visitors, who deliver the information the user is looking for - there's no reason for concern. However, the owners of links farms, keyword dense sites and cyber garbage dumps should sit up and take notice. In the end, quality search engines will inevitably improve the quality of content available on the Internet.
Article keywords: google patent 125, search engine algorithms
Article Source: http://www.articles32.com
John Lessnau, the CEO and founder of LinkAdage Text Link Advertising center, invites you to visit www.linkadage.com to learn how you can make extra money buying and selling text links on your websites.
.: New Search Engine Optimization Articles
1). How to Improve Search Engine Ranking
Powerful 4-step process to improve search engine ranking
2). How to Make Websites that Search Engines Love
How you can apply the fundamental basics to create a website that the search engines will love to spider.
3). Articles Are Seeds of Knowledge - A Biblical Look at Duplicate Content
Article Marketing compared to the successful distributon of the Christian Bible.
The Christian Bible is the Worlds most successful publication, with over 6 billion copies printed, similar to the total World Population.
4). Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
5). Importance of Search Engine Marketing Firms
Literally speaking, there is no business in todays world of World Wide Web, which doesnt have online business. To reach ever growing population of internet all across the world it is mandatory to have a good online presence for any business. Moreover, meeting customers online is the cheapest possible way.
6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
1). SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.