.: Mastering The Google Dance And The Use Of Page Rank
By:WebWiseWords
Category:Home / Internet Marketing / Search Engine Optimization
The update of the Google index is often referred to as the Google dance. For several days when Google is updating their index to include new pages and update their algorithms, search results almost seem to take on a life of their own. High positioned sites have been known to drop into near obscurity while the lesser-judged sites suddenly find themselves careering towards dizzy heights in the rankings. While this phenomenon is usually relatively short lived, lasting only two or three days, many webmasters take it to be a sign of things to come during the next major update.
Spurious Search Engine Results
Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers. It is impossible for Google to update each and every one of these at the same time and it is also impossible for them to alternate between using old data and the new updated data. This leads to some potentially skewed results in their listings. However, these results are not usually indicative of future rankings.
Relying Too Heavily On Toolbar PR
The problem for many webmasters is an over reliance on the toolbar page rank. This is a problem for several reasons. Page rank isn’t the be all and end all of search engine rankings. It is used to determine the weight of an inbound link, meaning that a link from a page with a PR5 is much better than a link from a page with PR2. However, having a PR6 won’t necessarily mean that your site will list above all the PR4 sites on the web.
Relevancy Of Website Content
The logic is fairly simple. The PR of your site is a numerical value determined by numerous factors including the number of inbound links. In no way can this numerical ranking indicate the relevance of your website content when looking at a particular search term. Having a PR6 website does not necessarily mean that your site bears more relevance to a particular term than another website with a PR2. So, as well as the PR of your website, Google must also consider the topic and the content of your site and how relevant this is to the relevant search term.
Toolbar PR Compared To Live PR
Another problem is that the toolbar PR is only updated every three months or so, sometimes longer, sometimes shorter. While you’re seeing that your site only has a PR2 it could be that it actually has a PR closer to 5. Your site will receive the credit from this “live” PR in preference to that of the toolbar PR so don’t panic.
A Final Word On The Google Dance
During the time the Google dance is being completed, the servers located around different data centers are upgrading and updating one at a time. This is why some sites will show spurious results and why some webmasters benefit for a day or two while others lose out. There is absolutely nothing that can be done to prevent this Google phenomenon and there is nothing you can do to hurry the process up. All that is left is to sit back and watch in amazement as the Google index dances.
Article keywords: Google, Google dance, Page Rank
Article Source: http://www.articles32.com
About The Author
Matt Jackson, copywriter for WebWiseWords, writes website content on a great many different topics. Visit www.webwisewords.com to view the latest offers and some more helpful articles on SEO topics. Alternatively, email info@webwisewords.com for more information or for an informal chat. Please mention this article and where you read it in any emails.
.: New Search Engine Optimization Articles
1). How to Improve Search Engine Ranking
Powerful 4-step process to improve search engine ranking
2). How to Make Websites that Search Engines Love
How you can apply the fundamental basics to create a website that the search engines will love to spider.
3). Articles Are Seeds of Knowledge - A Biblical Look at Duplicate Content
Article Marketing compared to the successful distributon of the Christian Bible.
The Christian Bible is the Worlds most successful publication, with over 6 billion copies printed, similar to the total World Population.
4). Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
5). Importance of Search Engine Marketing Firms
Literally speaking, there is no business in todays world of World Wide Web, which doesnt have online business. To reach ever growing population of internet all across the world it is mandatory to have a good online presence for any business. Moreover, meeting customers online is the cheapest possible way.
6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
1). SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.