.: One Of The Most Powerful Self-Marketing Tools A Consultant Can Have, And How To Successfully Use It
By:Chris Marlow
Category:Home / Internet Marketing / Ezines and Newsletters
I've long known that the humble ezine is one of the most powerful tools a business consultant can have. Here's what you need to know so you can use it for maximum marketing success:
Direct mail is the #1 most important self-marketing tool you can use as a new or struggling consultant.
And why?
Because with direct mail you can create a list of prospects...your own custom list of "cherry picked"
potential clients.
Think about it. In every other form of self-marketing
(networking, article writing, etc.), you attract prospects, but they're not "cherry-picked." If you want Microsoft on your client list, then you have to target Microsoft. And the most direct, most accepted way to get in front of your target at Microsoft is to send a letter.
Virtually every other form of marketing ill "attract" your audience, but you can't control exactly who responds. Only a direct mailing to a hand-picked audience will get you the cream of the crop.
Now while direct mailing may be very effective, it IS time-consuming and expensive.
Therefore you'll want to use your direct mailings (and all other forms of self-marketing) to do one thing:
Drive your prospect to your web site where not only can they get to know you, but they can also sign up for your...
FREE ezine!
Once you get enough people signed up for your ezine, you can scale back on the direct mailings (or if you wish, cease them altogether).
Your free ezine is your #2 most important self-marketing tool. Now you can market to an interested audience cheaply and easily!
Savvy online marketers know that the ezine is the world's most effective tool for converting leads. Some individuals and online businesses have made MILLIONS exploiting the power of the ezine to build relationships and convert leads!
So whatever you do...direct mail, public speaking,
articles, whatever...make one thing your goal always:
Get your prospect to your web site so they can sign up for your free ezine!
So, how do you do that without twisting arms?
Well, with bribery of course :)
The "power tool" for getting people's names and addresses has always been "something free." In lead-generation, which is what consultants must do to get clients, a free consultation, free information, or some other enticement is used.
Direct marketers know that the MOST effective free offer involves the solving of a "key pain" of the prospect.
For instance, as a copywriter for software companies, I know that marketing directors are "in pain" over ROI (return on investment). So I might entitle my free ezine the "Software ROI Generator."
Now that's a compelling title for a free ezine that
promises to solve a software marketer's problems... but these days, with so much information available, it's no longer enough just to have a great ezine title.
What works now is to offer something EXTRA for signing up, such as a free instant download of a free report...with yet another promise to solve a pain.
For the software marketing director who signs up for my free ezine, I might offer a free instant download of the report: "The 7 Hidden Revenue Sources Within Your Database That You Can Tap NOW for Instant Profit."
You see...once again I prod at the "pain"...the constant concern over ROI.
What's a hot button for your audience? If you don't know, call them and find out! Most business people are happy to talk with a consultant who is doing earnest research to find out what their target market's problems are.
Our job, after all, is to solve problems. That's how
virtually EVERYBODY gets paid!
Article keywords: Marketing, coaching, copywriting, business consulting
Article Source: http://www.articles32.com
Award-winning copywriter Chris Marlow publishes a free newsletter on building your business at
FreelancersBusinessBulletin.com
.: New Ezines and Newsletters Articles
1). Rss Tool And Blogs Feed
RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files.
2). Crafting Marketing Newsletter Content that Customers Read
Marketing ewsletters are a great way to reach out to your current customers as well as attract the attention of potential customers.
3). Affiliate Marketers: How To Leverage Ezine Advertising For Big Profits
Affiliate marketers often get blinded by all the "other" types of marketing and advertising that they hear about that they forget some of the time-tested fundamentals. Ezine advertising is one of the quickest ways to generate new sales and subscribers for any serious affiliate marketer.
4). Do You Really Understand Your Visitors
Have you ever been on a website and found yourself leaving it because it was a cluttered mess? Internet marketing is really very simple. Understand your visitor and what they want. Then give it to them.
5). What Type Of Internet Sales Model Will Give You The Most Profits?
Picking hte right model to do business under online is tough work. The overwhelming feeling of making th ewrong decision can cripple many entrepreneurs. Here is my take on the subject of internet sales models.
6). Ways To Make Money On The Internet By Giving Away A Free Report
If you are looking for ways to make money on the internet one thing you are going to want to do is publish your own newsletter. To get subscribers you can give away a free report that includes links to products you sell.
7). How To Create A Profitable Ezine From Scratch
This article details how to construct and develop an ezine from scratch
.: Top Ezines and Newsletters Articles
1). How to create and run an ezine for profit - Part 3
We all know that ezines are not just about sending thousands of email every week to keep and attract new customers. It is also about offering insightful and practical content. If you only talk about how great your services and products are, surely your readers won’t stick around for long.
But the main concept of an ezine in the first place is to assist you in your advertising needs.
2). Top 10 Reasons To Advertise With Ezines
You've heard the buzz but still have some questions. Does Ezine Advertising really work?
Yes, Ezine Advertising really does work and here are 10 reasons why this form of internet marketing is so powerful and effective:
1. An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
2.
3). How To Get Massive Free Advertising With Ezines
For the netrepreneur seeking targeted free and low-cost advertising, ezines are an excellent resource. Using the following strategies you can get hundreds of dollars worth of ezine advertising on an ongoing basis, absolutely for free. You can also use these resources to structure an advertising campaign to fit your budget.
Before you get started, make sure you set up a special email address just for your ezine subscriptions - this will be very important to help you stay organized.
4). The Ultimate Recipe to Make Money Online
As you know a well written article can do wonders for your exposure and traffic.
The article should contain good useful information. It should be of interest to the reader. A boring article could possibly brand your site as boring also. Although, someone might find it useful if they're having trouble sleeping. You might want to write about your tips and techniques and turn them into a series of articles for the newcomers that are starting out in this business.
5). Solo Ezine Ads
Stand Alone Advertising
So what are Solo Ezine Ads? Simply stated, these are advertisements published in ezines or newsletters where no other ad competes against your marketing message. Also know as Stand Alone Ads. This ad is then sent to subscribers of ezines who have already agreed to recieve these ezines and any accompaning ads.
Often referred to as the KING of ezine advertising, the solo ad allows the advertiser to reach her audience of willing to buy opt-in subscribers.
6). Article Marketing - The Bad, The unsightly, and The Good
When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is anthor way and I will show you in this article.
The latest rage seems to be Article marketing and with good reason. It's by far the best free means of promoting your business and increasing your sales and opt in subscribers.
7). Use Ezine Marketing To Boost Traffic Or Profits
You’ve probably seen them advertised or subscribed to a few. E-zines seem to be sweeping the Internet and filling mailboxes. Maybe you’ve thought about creating your own for your site, but decided against it for any number of reasons. Maybe you didn’t see how e-zine marketing could help. Maybe you decided that maintaining an e-zine would be too much work.