.: Opt-In Email and eZine Advertising still more effective than RSS, Blogs, and PPC!
By:Drew Michael
Category:Home / Internet Marketing / Email
When you factor in all the costs related to promoting via an Opt-In Email or Ezine campaign you are still getting the best return on your advertising dollar investment than using RSS, Blogs or PPC. The measurable results are significantly faster than RSS and Blogs and less expensive than using Pay Per Click marketing. Without a doubt, Email and Newsletter advertising campaigns are still two of the best tools available to promote your product or service.
Email Marketing Campaigns
There are a great many people that are still reluctant to use what is one of the best marketing tools available today. Many marketers associate email marketing with spam and have concerns about being shut down by their ISP or hosting company. The fact is, done right and by following specific guidelines you have little to fear. Follow the guidelines outlined below and you will probably kick yourself for not using this tool a lot sooner.
1) CAN-SPAM COMPLIANT: Just about everyone receives hundreds of spam-related emails per week and that is the main reason a lot of legitimate businesses balk at using email marketing. But if you are a legitimate business you only need to do a few things to make your email marketing efforts legal.
(a) Subject Line: It should not be misleading in any way. It should relate to the body of the message and it is a very good practice that the first paragraph relate to the subject line.
(b) Specific Opt-Out Instructions: You must include a way for the reader to opt-out by supplying a link that works.
(c) Physical Address: If you work out of an office this is the address that should appear after your signature. If you work out of the home your home address should appear after the signature.
(d) From Address: Messages should be from the same "from address"
2) USE OPT-IN EMAIL ADDRESSES ONLY: This is very important. Use only Opt-In email addresses for your marketing efforts. There are many legitimate email suppliers so you have a lot of options. And even using 100% Opt-In Email Addresses does not guarantee that you won't have a few people complaining. But if you purchase addresses that include the full name, IP and date stamp you have proof of the opt-in just in case it is needed.
Additional Tips For a Successful Email Marketing Campaign
1) USE EMAIL MARKETING SOFTWARE: We like Broadc@st HTML Bulk Email Software (http://www.myaffiliateprogram.com/u/mailwork/b.asp?id=1979) and GroupMail 5 (http://www.infacta.com/asp/common/groupmail.asp). Some of the suppliers listed below provide free email marketing software.
2) USE SPAM FILTER SOFTWARE: Don't let this software intimidate you. The software is easy to setup and use. It is a good idea to use spam filter software to filter out words or phrases that tend to get flagged by ISP spam filters. Some of the suppliers listed below provide free spam filtering software.
3) USE AUTORESPONDERS: Using an autoresponder will save you a lot of time and work. You can preload messages and assign specific criteria to when they should be sent. Some of the suppliers listed below provide free autoresponder software.
4) TUESDAY, WEDNESDAY & THURSDAY ONLY: For best results send your email campaign from Tuesday to Thursday. These are the days that will obtain the most attention to your message. Monday is usually bad because people are planning their work-week and getting tasks out of the way quickly. Fridays are bad because most people are already planning their weekends.
5) COME TO THE POINT IMMEDIATELY: Don't write a book. Try to be as brief as possible and outline your key points in the first paragraph. If you word it right the reader will read on.
Here is a short list of companies that supply 100% Opt-In Email Addresses.
Email Leads For Less
http://www.email-leads-for-less.com/Hot_100_Opt-In_Email_Leads.htm
EmailResults.com
http://www.emailresults.com/default.asp
Exact Sales Leads
http://www.exactsalesleads.com/
Expedite Media Group's Email Marketing Services
http://www.expedite-email-marketing.com/index.htm
GetResponse Power Leads
http://www.getresponse.com/leads_offer.html
Lifeline Leads
http://www.lifelineleads.com/default.php
OptInDataSite.Com
http://www.optindatasite.com/
PermissionDIRECT
http://www.permissiondirect.com/index.asp
Prospects Influential
http://www.prospectsinfluential.com/
Red Clay Media
http://www.redclaymedia.com/
Salesleads.tv
http://www.salesleads.tv/index.html
SimplerLeads.com
http://www.simplerleads.com/
TheListGuy.com
http://www.thelistguy.com/index.html
Tip Top Leads
http://www.tiptopleads.com
VentureDirect List Services Group
http://www.venturedirect.com/html/lsg-about.htm
Please take note that the information contained in this article was up to date at the time of writing and is subject to change at any time. Additionally, it is not the authors intent to recommend or guarantee products or services of the companies listed. We believe that they are all legitimate and provide good products and services but readers are always encouraged to do 'due diligence' prior to making a purchase.
Article keywords: email marketing, advertising, rss, blogs, newsletters, ezines
Article Source: http://www.articles32.com
Drew Michael is a webmaster and marketer. He is the owner of The Business Junction at www.thebusinessjunction.com, a major software and entrepreneur directory. For a free subscription to The Business Junction Newsletter and free software downloads subscribe at: thebusinessjunction.com/Newsletter_Subscribers_SignUp_Page.htm
You may reprint this article so long as this resource box is left intact and ALL LINKS REMAIN ACTIVE! Please send an email to: newsletter[at]thebusinessjunction.com and a copy of your newsletter containing this article would be appreciated.
.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.