.: Overlooked Step In SEO
Category:Home / Internet / Web Hosting
Imagine spending countless hours optimizing your website only to discover that it’s still not ranking any higher. What could possibly be holding your site back? After all your code is search engine friendly, the content has been rewritten to ensure its topic relevancy, and you’ve managed to score some pretty good links to your site.
If everything seems to be in place, you may be surprised to find out that you’ve overlooked a crucial step in the SEO process.
Just when you think you’re site is performing at its best you learn the awful truth - your web server is hindering your search engine ranking.
Selecting a server is often overlooked as a step in the SEO process. However, it is a crucial first step that each SEO professional should address when beginning any project. There are seven key areas that search engines now consider when ranking websites that could be affected by your web server.
Uptime
Your web server’s guaranteed uptime is a major factor that can affect your site’s ranking. The uptime of your site is so important because if it isn’t up and running then there is no way for the search engine spiders to crawl your pages. To ensure that your site is at its best availability don’t settle for a web server that offers anything less than 99.9% uptime.
Name Servers
Do you know who else is on your name server? Well, even if you don’t know all of the major search engines do. They can identify all of the domain names with which you share a name server. This can be bad news for you ranking if you happen to share your name server with a large number of spam sites.
IP Classes
Search engines group websites into neighborhoods based on their IP addresses. A search engine can detect what types of websites are hosted on a Class C IP address, and you could be penalized if your site is mixed into a bad neighborhood.
Sharing an IP Address
Chances are that you are just one of the many clients that your web server has assigned to a single IP address. This could mean that you are in some bad company if one of those sites breaks the rules of one or more search engines then you run the risk of being banned with them. You see it is much easier for a spammer to obtain a new domain name than a new IP address so many search engines choose to ban the IP address instead of the domain name.
Response Time
Search engine spiders are busy programs and therefore have very limited time to crawl through each site. If your website has a slow response time then it will take longer to read each page and the spiders will have to move on before crawling all of your pages.
Date Modified Attribute
Another aspect of your web server to keep in mind is whether it supports the Date Modified attribute or not. Major search engines like Google are constantly checking the dates that documents are created to determine the average age of the documents on your site and how frequently pages are updated or changed. If your web server doesn’t support the Date Modified attribute then the search engines are unable to collect this pertinent information from your site.
301 Redirect Capabilities
Search engines see the www domain and the non-www domain as separate sites, but 301 redirects help to avoid the possibility of duplicate content penalties. Ideally, your server should automatically issue a 301 server site redirect to any request made for a non-www domain that forwards users to the www domain.
Check out your web hosting server to determine if your host is keeping your ranking down. Ask them about these important factors to see where their service stands. Were they selective when you signed up for hosting or were they willing to give up the space without asking any questions?
On the other hand, if you are a web host keeping these criteria in mind can help you to provide a better quality service to your customers. Services that determine whether or not your servers are SE friendly are available from SEO Certified Servers.
Article keywords: web hosting, seo, search engine optimization, web server
Article Source: http://www.articles32.com
Elizabeth Catalanotto is a representative of SEO Certified Servers. Increase the reliability of
your hosting server with the services of SEO Certified Servers.
.: New Web Hosting Articles
1). Virtual Web Servers: Perfect For Mid-Sized Web Hosting Needs
The internet has exploded over the last ten years with many people doing more and more tasks online everyday. As the internet continues to grow, the amount of space available for web sites to expand will shrink.
2). How to Make a Painless Move to a New Web Host
There are two things that can go seriously wrong when you move to a new web hosting provider. Follow this simple guide to doing it all without too many dramas.
3). Choosing the Best WAHM Website Hosting
This article will show you how to get the best bang for your buck when selecting webhosting for your website and business.
4). Web Hosting Options
There are more options for web hosting than ever. There are hosting plans and services to fit any budget. Another option is running your own server.
5). What to Look For When Choosing a Web Host
The purpose of your web site determines what you need to look for from a web hosting service. A hobby site has very different needs to that of a business site.
6). Dedicated Hosting is the Only Way to Go
Why use dedicated hosting? Is it better than virtual hosting? Find out what will suit your needs in this article.
7). Why Some People Prefer Canadian Web Hosting Over American
Canadian web hosting tends to be preferred over American web hosting. This preference is due to the features they offer.
.: Top Web Hosting Articles
1). Discovering The Personal And Professional Benefits Of Myspace
If you have been thinking of creating a website for your company, then you are already aware of the amazing benefits of having a corporate presence online. Tapping into the internet community is a proven way to increase your company's visibility, improve sales, attract new clients, and more. But have you ever wondered: if a website can do wonders for my profession, can it work magic in my personal life, too? Most importantly, is there a service that can benefit me both personally and professionally?
Chances are you have heard of MySpace.
2). BlueHost and Fantastico
BlueHost and Fantastico go so well together that they lend themselves to all sorts of timeless comparisons: Burns and Allen, Astaire and Rogers, Peanut Butter and Jelly or, more relevantly, MySQL and PHP. BlueHost is the web host, Fantastico is the feature; together, they can help you make your website do all sorts of incredible things.
Fantastico (full name: Fantastico DeLuxe) is the leading auto-installer for servers using the cPanel control panel.
3). How to Share?Transfer Large Files Via The Internet
The Internet is the fastest medium to share or transfer large files from one computer to another.
FTP has several advantages over HTTP and considered as a reliable communication protocol to share/transfer large files via the Internet. Through FTP service you can transfer large files irrespective of the content (text, image, audio, video, multimedia, etc).
4). 1and1 Hosting - Raising the bar
First, I have to admit. I'm a terrible customer. I'm a demanding perfectionist who rarely feels that he is getting his money's worth. This is especially true of hosting providers. In the past four years, I've had to change providers at least six times because I felt that I was not getting what I paid for. This brief commentary is somewhat of a treat.
5). 3 Differences between Shared and Dedicated Hosting
When it comes to making the all-important choice of what web hosting method to use the choices come down to shared hosting and dedicated hosting. There are so many arguments arguing for both shared hosting and dedicated hosting. Perhaps it is time to shed a little light on this web hosting dilemma.
First of all, let's deal with the all-important question of server access.
6). FTP Hosting - The Benefits Of Sending Large Files Via The Internet!
Still using FedEx or UPS as the medium of transferring files to your client? Try FTP hosting service, this is an authentic way to transfer files over the Internet. In this era of Internet technology it is necessary to implement advanced communication protocol in the business system to enjoy efficient client communication. You can contact with your client or vendor through World Wide Web within a few second therefore, it is necessary to implement a technology that can enhance the business process and can run over the Internet.
7). Four Critical Factors to Business Web Hosting Success
There are a number of business web hosting services over the internet. It is important when choosing a business web hosting service that you find one that caters to your specific business needs.