.: Powerful Tips for Super Fast Mini Site Profits!
By:Chris Taylor
Category:Home / Internet Marketing / Search Engine Marketing
There are many ways to make money from “mini sites”. Mini Site for a general definition usually means a very small site with only a few pages (3 to 10).
However today I am solely concentrating on selling a “single product”. This can be an ebook, piece of software, a service or even simply “list building”.
**The Most Important Factor!
The main thrust of any highly profitable mini site is in the planning.
Once this has been achieved "you must see through to the end your action and marketing plan/system."
I have seen too many times people build sites and products only to quit without going the whole course.
I have a current client with an excellent ebook of which the topic has huge demand and his book is only one of two on the market.
Like he stated; “I have put six months, time, effort and money into this book, I am not going to quit now”.
With a little testing, editing and site marketing, we will have his book selling 500 to 1000% more copies within a month or so.
So don’t get to the 80% point of you work and then quit.
Do a bit more testing, build a better linking campaign, write that pop-up course, launch that press release, do more research, get your sales copy professionally written, have your ebook edited by an expert, get help if you need to.
Plan to Succeed and Succeed by Finishing!
**Your Product – Is There Demand?
Simple & quick ways to ascertain if demand for your product or service is present before taking steps to create it.
1. Use Nichebot (http://www.nichebot.com/) & Word Tracker (http://www.wordtracker.com) to research your keywords and get an idea of competition.
2. After choosing your keyword/s, do a search on Google and see how many “adwords” (right hand side of the screen) advertisements appear.
Click on these ads to see “exactly what” they are selling. Are they selling a product the same or similar to yours and at what price? Set up an excel file and check the same keywords over a two week period, who’s advert stays and who’s drops off?
It is best to change your Google ‘preferences’ to show 100 search findings to examine the ads more easily.
3. Set up your own free Adwords account (https://adwords.google.com/select/) and see what amounts are being bid for your given keyword.
The next few tasks also help with the above however it will help you deicide whether there is an exact need for your own product.
1. Do a search for your keywords on Overture (http://www.content.overture.com/d/). Under the top search result click on “sponsored linking” and then click the “view bids tool”.
This will give you the prices of all bids. In general a higher price means that there is much competition and demand for that keyword and product.
Click on a few these links to see exactly what is being sold.
2. Start asking questions on forums associated with your business and product. Does anyone own similar products, what was good about the product or bad, improvements that could be made and so on?
3. Get a survey done.
4. Write a short email course, set-up a website and get traffic to the site using Adwords. At the end of the course get subscribers to fill out a survey stating whether they would find your new product useful and if they would purchase it.
**Product – Service Production
This is part is straight forward really. Being that it’s your own product, you should already know how to produce it or least some idea.
I will say that if you are writing an ebook, by far the easiest method is to produce it in Microsoft “word” or similar and then convert it into “Pdf” using Adobe Acrobat 7.
**Setting Up
Again, setting up your website, domain name, etc can be done quite easily and inexpensively.
**Testing
You must split test! This simply means to test different parts of your sales copy, headings, pictures, price that is on your sales page to achieve the highest sales percentages (website hits to sales).
At this stage though you have a choice!
You can split test your product by driving clients to your site using “paid methods” such as Adwords (https://adwords.google.com/select/).
Or
You can start building traffic to your site and then test with free traffic.
Or
The best option, do both at the same time!
Let me make this very clear. Testing can and does make & break many businesses!
Fail to test and your business can under or you could be loosing $10,000’s lost revenue every year. Do not fail to test.
**Marketing Your Mini Site
On of the best ways to market your own product is with an affiliate program. You can have hundreds if not thousands of people advertising your product or service all over the net for free.
Here are several top affiliate services currently on the market:
http://www.clickbank.com
http://www.cj.com (Commission Junction)
http://paydotcom.com
At this stage we get into the nuts and bolts of web traffic and marketing however as much of this is similar for some sites I will cover web traffic methods in detail in the following section.
**Planning & Your Budget
After completing your research you should plan you whole business campaign and prepare and research a budget.
What will you do yourself and what will you outsource? Items to think about are:
Web Design
Sales Copy
Affiliate Setup
Accepting Payments
Download Area (If an online product)
Delivery
Marketing & Web Traffic
If you are a small business much of this can be handled by a staff member to set up or organize. If a solopreneur the same can be done.
**Sales copy – a word of warning!
If you have no sales copy experience, you will improve with time spent online.
Even so, although I have many years of experience I still outsource my major copy writing needs. Copy writing is a highly acquired skill and while good copy will make you a lot of money, bad copy will…….
So bottom line. If you have no skill in copy writing, outsource it.
**That’s it! Start you marketing campaign and watch the profits flood in!
Article keywords: mini sites site profits search engine ranking optimization ranking seo marketing
Article Source: http://www.articles32.com
Just Released - Sky Rocket Your Search Engine Rankings In "Less Than 30 Days" And "Dominate Your Online Business Market" With Ease! - http://www.search-engine-optimization-training-resource.com/seo.html
Chris Taylor – Helping web business maximize profits online. © CATDynamics - 2005.
.: New Search Engine Marketing Articles
1). How To Market And Make Money Online
Learn how to market and make money online. See the steps you should take so that you make money with your home business.
2). Making Friends With Google
Overwhelmed by the experts talking about SEO, PPC, Black Hat and all the other terms associated with search engine marketing? This article offers a straightforward approach to boosting your web traffic, without the alphabet soup!
3). Search Engine Marketing Company Can Make Your Company Boom
A search engine marketing company can provide your business with the right tools to increase web traffic and generate income for your site.
4). Website Marketing Strategies, Discover Innovative Ways To Boost Traffic To Your Website
Website Marketing Strategies should be a constantly evolving component of your total marketing campaign. If it is traffic that you want, and lots of it, your site must be search engine optimized. At the very least this is a foundational step. Without this step you would be well behind the starting gates.
5). How Important Is Your Domain Name?
Domain name is definitely very important for website marketing and the promotion of your business.
6). Email Marketing Secrets
Creating a successful email marketing campaign will help increase the profitability and visibility of your website by attracting new customers.
7). Ethical Practice with MySpace Marketing
MySpace has long been hailed as the next big thing in high volume websites, and for good reason. But, given the nature of the site and other Web 2.0 phenomena, is it ethical to treat MySpace as just another prospect to make money? This article examines some of the dilemmas of MySpace marketing that seem to present themselves.
.: Top Search Engine Marketing Articles
1). Learn To Use The Free Major Search Engines to Your Advantage
Even though most Search Engines have adopted Pay-Per-Inclusion programs, it is still entirely possible to receive plenty of free traffic...
2). Data Entry Pro Review
Review of the Popular Data Entry Pro Product
3). The Madonna Approach to SEM
What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.
4). (SEO) Will Make The Difference to Your Success!
SEO - is the latest in techniques used by web masters for making the overall layout, structure, and keyword patterning of your website relevant to search engines and web directories where the site has been submitted.
5). It’s Simple Math No Traffic Equals No Income
Do you know what I learned the hard way when I starter a little business in my home town? It takes just as much time to build great business as it does a bad ...
6). Driving Traffic To Website - Free Resources
Some free resources to help webmasters get more traffic to their websites.
7). Search Engine Algorithms: It Has Always Been A Cat And Mouse Game
I remember ten years ago when we were designing websites for our clients that we used to play around with the keywords, descriptions and a variety of content related methods to help our customer get a high ranking on Yahoo. In some cases we were successful enough that not only were all the pages indexed, but they would come up consecutively. Why would we spend so much time trying to beat the search engine algorithms?