.: Punch Up Sales By Letting Them Write Your Ad Letter
Category:Home / Business / Marketing
Who is best qualified to prove your product works? Who has the credibility and the believability to talk about the benefits of using your product? Who will tell your customers and clients it's a good decision to buy?
It's you, right? Perhaps you'd better keep reading...
The answer is - your own customers.
Your customers have the experience of using your product. They've used the features, and experienced the benefits. Speaking from this familiarity your customers will relate with your prospects in a way you will not.
Your words are seen as claims when you talk about your product. But when your customer talks, their words are seen as truth.
When you're selling a product or service, all internet marketers know there's nothing like the power of testimonials. Testimonials are the social proof - the "Show me I'm not alone" evidence - from customers that have already bought from you and enjoyed your product.
I've seen salesletters written by top marketers that are composed of nothing but testimonials. We've all seen salesletters filled with so many testimonials that if printed out, it would drain your printer of it's ink.
The testimonials in such letters contain nearly all of the elements a good salesletter must have: the features and the benefits (especially the benefits!) of the product; the stories supporting the use of the product; and novel ideas on how your product has been put to use. (Wow, it's like an 'open source' method for sales-letter development!) Just add an attention-grabbing headline (and a link to the order page) and you're done.
So how do you get authentic, sales-pulling, kick-butt testimonials that practically write your sales letter for you? Well, how about asking for them? The way that you ask, though, is the difference between asking and getting little, and asking and getting a tremendous response.
Article keywords: sales, salesletter, testimonials, marketing, advertising, ads
Article Source: http://www.articles32.com
Tim Robinson reveals the tried and true secrets of getting quality, product-success-making testimonials. It's a free ebook. Click here -> easiest-testimonials.pdf.
.: New Marketing Articles
1). Birkenstocks & The Customizable Art Of Footwear
Birkenstocks are a German brand of quality footwear, which is best known for it’s contoured footbed. When most people purchase a new pair of shoes, they expect to have a ‘break-in’ time. This usually lasts for a few days and, at that time, the shoe is pretty comfortable and broken in for everyday wear. The main difference with Birkenstocks is that they approach the ‘break-in’ time much differently.
2). Millionaire Marketing in 3 Small Steps
What is money? A child might say that it’s something rich people have and poor people don’t. An engineer might go into a detailed and lengthy explanation, but we all know that money is what really “makes the world go around.”
In the business world, money is the definition of success or failure. That’s why it’s vitally important that every entrepreneur has a good understanding of money – even if their business is still struggling to get off the ground.
3). Free T Shirt Offer – Are they really free?
The modern day craze has created a huge demand for designer clothing all over the world. Many young guns are going for a casual wear than what it used to be 20 years ago. A simple T-shirt and low waist jeans makes both the genders comfortable. It’s become almost a compulsory act to hang out in t-shirts and jeans even in colleges. Youths like to have wide collection of t-shirt of current fashion.
4). How To Promote Your Home Based Business On A Shoestring Budget!
Getting customers is the key to success in any business. There are many ways to promote your home based business - the only way to know which ones are best for your business is to test. Here are some tips for getting customers without spending a fortune!
1. Tell everyone you know that you are starting a business AND ask them to tell everyone they know.
5). Cash in on Neighbors
What could be more welcoming than the spicy smell of hot apple pie to receive you into a brand new neighborhood full of people you’ve never met? Hopefully you life has been full of warm, hospitable neighbors wherever you’ve lived. Perhaps not…
If you’ve ever had a bad experience with a neighbor, you know just how much those invisible people really know about you.
6). Technology Controlled Marketing
RSS feeds and blogs took Internet marketing by a storm in 2005. Every time we turn around there’s a brand new marketing vehicle speeding down the Internet highway. In the fast paced race of the virtual world, it’s easy to get swept away in the current of technology.
If we’re honest with ourselves, we’ll admit that computers have taken control of both our personal world and the business world.
7). Finding Your Niche In The Business World
Who am I and what do I love to do? Well, isn't this the twenty million dollar question! A more appropriate question might be "Who was I and what did I love to do?"
As you search to find yourself, and what it is you love to do, you may find the task harder than you thought it would be. Try to think about your childhood. Can you remember what thrilled you as a child? Like many people you've probably forgotten what brought try joy and excitement to your essence.
.: Top Marketing Articles
1). John Warwicker - Co-Founder of Tomato Design Company
Design company Tomato
( http://www.tomato.co.uk ) was founded in 1991 in London by John Warwicker, Steve Baker, Dirk Van Dooren, Karl Hyde, Richard Smith, Simon Taylor and Graham Wood. In 1994, Michael Horsham and Jason Kedgely joined.
tomato specializes in: Architectural Design, Consultancy, Drawing, Education, Electronic Interactive Media, Film & Commercial Direction, Graphic Design, Fashion, Motion Graphics, Music & Sound, Strategy, Branding & Identity, Photography, Publishing, Title Sequences, Typography, Writing.
2). The Benefits Of Branding
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off.
1. Memorability. A brand serves as a convenient container for a reputation and good will.
3). Ultimate Wealth Package: Is It Worthy Of Its Name?
What Is Ultimate Wealth Package All About?
Have you been considering the Ultimate Wealth Package? The sales page makes a lot of promises, but doesn't give you much detail at all. So let me fill you in!
Ultimate Wealth Package is a guide that has been put together by a young guy named Mark Warren. Within the guide he shows you in simple steps how he himself made his internet fortune, and how you too, by following the same steps can do the same.
4). MySpace Marketing
With the ever-growing popularity of internet social groups, MySpace has become the leader. MySpace has become so popular; it has spawned a whole market of new business opportunity through marketing and advertising. No other website in the world allows one person the ability to communicate with millions of people with the click of a button. This has allowed e-commerce a new channel of communication with potential customers.
5). Eniva: The Next Billion Dollar Home Based Business?
Delray Beach, FL – While tirelessly searching for the perfect home based business opportunity, a Florida man stumbles across a real, passionate, solid, and trusting eight year old company called the ENIVA Corporation.
After researching the company, the products, and the founders of ENIVA, Brisson soon realized the potential of this fast growing Minnesota based company: the potential to be the next billion dollar home based business opportunity.
6). Subliminal Persuasion
Subliminal persuasion? It is simply influencing people at a level below their conscious recognition. Many people don't even realize they are being influenced by a smile, making even that a subliminal technique. Here are two more subtle methods.
Subliminal Persuasion Using Inflection
It is easy to assume that a sentence like "I can't promise you that price.
7). Avoiding A "Failure to Communicate"
It's in every classified ad and most job descriptions: must have excellent communication skills. Worse yet, once hired, it reappears annually at review time: Improve communication skills. What's a worker to do? Communication skills don't require a graduate degree, just some common sense, a bit of homework and a better understanding of the role communication plays — in everything:
Listen.