.: Recruiting Software VS CRM (Customer Relationship Management)
Category:Home / Business / Management
What is CRM? If I buy CRM software will I be a better recruiter?
Should recruiting software have CRM features? Do recruiting software vendors include CRM in their product?
I think CRM is a lot of smoke created by some very good marketing people who could sell ice to Eskimos.
A common definition for CRM is “The process of using information to find, secure and keep customers. The people, events, and questions associated with marketing, sales, and service”. Yikes! I thought that is what recruiting is?
Why am I on such a soap box? Because I talk to about 50 different recruiters and recruitment firm owners a week and every once in a while I get asked does this software contain CRM. A few years back when the question was asked I was at a loss for words. I had no idea what they were talking about. I was terribly concerned that after 25 years in the recruiting industry putting in 10 hours a day seven days a week I had completely missed something and an entire process went right over my head.
So I went to work reading and studying everything I could find on CRM and came to the conclusion that CRM and recruiting software are one and the same. If your recruiting software does not have the characteristics defined by CRM then you do not have recruiting software.
First of all, who are the customers of an executive recruiter? Candidates and clients are! As any recruiter knows the product of a recruiter is also the customer, the candidate, one unique characteristic of the recruiting industry.
Let’s go back to that CRM definition above. “The process of using information to find, secure and keep customers”. Your recruiting software must be used to find and track candidates and clients. Once found the software has to keep them available to you through periodic contact.
Next, “The people, events and questions associated with marketing, sales and service”. Ok, if your recruiting software cannot help you market to different demographics of clients and candidates then why are you using it? What are you using to market to clients and candidates? Do you have a separate system for this? Do you have a separate database for marketing to clients, a separate database for marketing to candidates? Do candidates sometimes become clients? Do clients sometimes become candidates? Is candidate John Smith repeated in the client Database and then again in a separate marketing system? How silly these questions are! If you answer yes to any of the above I suggest you reconsider your whole approach to recruiting.
And if you have this separation how in the world are you ever going to keep track of the events and questions? Perhaps if they are all separate I can sell you business idiot consolidation software that will pull all these desperate systems together for you.
So I will answer the leading questions. If I buy CRM software will I be a better recruiter? No, because you’re an idiot for having recruiting software that is not also CRM. Should recruiting software have CRM features? Of course, CRM and recruiting software are one and the same thing. Do recruiting software vendors include CRM in their product? Yes, if they don’t they are not a recruiting software vendor.
Article keywords: recruiting software, staffing software. executive search software, applicant tracking, recruitment, resume database software
Article Source: http://www.articles32.com
BlackDog Recruiting Software,Inc.
Blog about recruiting resources
Phone: 970 349 0364
.: New Management Articles
1). Business Liquidators Can Make Difficult Time Easier For Business Owners
If your business is in trouble and the only way out is to go out of business or to sell inventory, a business liquidators company might make all the difference. This article gives you tips on how to use one.
2). Business Coach: Is Your Website Search Engine Friendly to Increase Sales
The main objective of business coaching is to help a business owner create a distinctive business plan. It can operate in any segment of commerce, from a traditional business setup to a business start-up and even e-business.
3). The Basic Tools of Business Coaching
Business coaching has evolved over the years, owing to the changing demands around the world. Business coaching has opened a myriad of opportunities to people aspiring to pursue a self-motivated career.
4). The Psychological Aspect to Executive Coaching
Business coaching is an essential element of the business world and has provided a baffling range of career options today.
5). The Evidence Based Approach to Business Coaching
In order to coach successfully, you need to employ tried and tested coaching methods and tools. You can achieve the desired results and performance in the workplace with established coaching techniques.
6). The Transition from Manager to Coach
In the present fast paced world, where almost every organization and business firm employs educated personnel and a trained workforce, there hardly seems to be an urgent need for managers.
7). What Makes Executives Desire Coaching
Business owners, executives and managers move up the corporate ladder, based on their individual technical skills.
.: Top Management Articles
1). EQ vs. IQ: Why Do Smart People Fail?
First we need to understand that emotional intelligence (EQ) is not the opposite of the intelligence quotient (IQ); EQ is actually complementary to IQ resembled in academic intelligence and cognitive skills, and studies actually show that our emotional states affect the way our brain functions as well as its processing speed (Cryer qtd. in Kemper). Studies have even shown that Albert Einstein's superior intellectual ability may have been linked to the part of the brain that supports psychological functions, dubbed the amygadla.
2). Infopreneur: The “No Risk” Web Entrepreneur
You may be one of a growing multitude seriously thinking of starting a small business. You would like to strike out on your own, but you hesitate to take the plunge. You may not know where to begin and – most likely – you have nothing to sell ... or so you think! Become an “infopreneur” then!
Share What You Know
An “infopreneur” is a pure information provider.
3). Chairing A Meeting The Most effective Way
How many times have you attended a meeting where the only thing that gets decided is the date of the next meeting? Or where one person dominates the meeting? Or the meeting is swamped with trivia or unrelated information?
It is a commonly held assumption that chairing a meeting is simply a matter of reading out the agenda – that is assuming there is an agenda and that the addenda actually covers the topics which are most pertinent to the matter in hand.
4). The Secret To Overcoming Resistance to Change
Mahatma Gandhi stated that no one can oppress you more than you oppress yourself.
I believe this to be true, especially when it comes to change. I have witnessed people, putting up with horrible conditions rather than change. And so, it is no wonder it is considered one of the most difficult things to deal with for a business.
For many people, there is nothing more fearful.
5). Nine Reasons Why Mentoring Matters to You
There are many roles we play or hats we wear in our lives. We are professionals, family members, brothers, sisters, co-workers, leaders, coaches, friends, parents, and neighbors to name just a few. While you may not wear all of the hats I listed, you can likely add several more that I left out! Many of these roles are a given – we don’t have much choice of having the role – they come with being a responsible adult.
6). Conventional business change is the problem not the solution
Since the beginning of business, various methods for operating and developing the business have been identified and refined. These have evolved into the conventional methods that we use today. We improve management and effect business change by adding new conventional methods on the existing methods in place.
We now have a large business change and management improvement industry.
7). 6 Ways to Maximize Learning
Here's how to gain the most from training events.
1) Know what you want
Before the workshop, set learning goals for yourself. What do you want to learn? How can this program help you? What would make you feel that your time was well spent?
2) Ask for what you want
As the program unfolds, ask questions that guide the presentation toward the information that you need.