.: Search Engine Strategies, the Event
Category:Home / Internet Marketing / Search Engine Optimization
The Search Engine Strategies event provided us with fodder for a series of articles to help business owners increase their market share, extend their marketing reach, and dramatically expand their geographical reach into new sources and new markets. Search engine optimization allows a company's web site to defeat time and distance to maximize the company's potential.
Why we went:
The last time we sent anyone to the Search Engine stategies conference was in 2001 - I think. Not because we were really interested in that
technical stuff, but because we thought our readers might be.
Only two of us went and found very little that seemed relevant. At the time our readers, established successful mainstream companies, were just getting serious about their Internet presence. What would we find for them? Not much.
The focus in 2001 was on the big companies with IT staffs and (relatively)unlimited resources, huge web sites and bulging budgets. We did come across a few things, the only one I remember was the session by Heather-Lloyd Martin and Jill Whalen, called "Writing For Search Engines". I was actually interested in that session for us, not our readers.
This year, 2006 we decided to return. After all it was here in NYC and they were kind enough to provide me with press credentials. All I had to lose was cab fare and a few hours time.
Halfway through the first session I attended, hosted by Danny Sullivan the editor of SearchEngineWatch.com - I knew I had made the right decision.
In his warm-up Danny (I don't know him but you feel like you do after listening to him for a few minutes) asked the audience (probably more people attended that session - one of several at that moment, than attended the entire event in '01), How many of you are web marketers? How many of you are here for the first time? etc. etc.
After listening to him for 45 minutes it was clear to me that, we're all web marketers or we'd better be! Our serious competitors are and they will be taking our business right out from under our noses unless we begin to pay real attention to our search engine strategies.
Our readers, and probably too, want to grow their market share. They want to do more business with each of their customers, and they want to expand their reach (geographically). And they want to do it 24/7/365 as cost effectively as possible. How is that possible? That's what we were there to find out - and we did.
What we found:
Sessions for people like us (and our readers). Search engine optimization is not just for Internet entrepreneurs and giant companies anymore. It's for
Main Street companies too.
There were three program tracks from introductory to expert. I found some very useful information in each - which I'll be describing in future articles. What
I came up with were ideas and strategies our D.I.Y. (do it yourself) readers can use to maximize what they already have in place.
There were ideas that caused me to say to myself, "why didn't I think of that" and others that we'd started using but then lost interest in when there was no instant jump in our traffic. You know, those, "if I knew then what I know now" sort of things. And we learned how we and our readers can be better buyers of the services they can't or don't want to do themselves.
There's an SES event coming to a city near you:
That's not literally true - but there are several upcoming during 2006 and I met people from all over the country at the one here in NYC.
At lunch the first day (more about this in a future article) I met two guys from a family owned company in California. Their boss had attended the Search
Engine Strategies event in Chicago (I think) and she told them to come to this one.
Their company is a non-Internet as any you can imagine and they were already busy making notes for what to do when they go back to the plant.
I called 3 of my colleagues and they attended just the "exhibit only" area the next two days. Time and (very little) money well spent!
This article will be posted on our web site complete with links to SES resources. There will be 6-12 additional articles described there. The articles will be posted as soon as they are written.
The bottom line:
"We're all web marketers or we'd better be, because our competitors are!"
Our objective is to shine a light into the ways that each of you - no matter where you are in the process, can put your business (via your web site) to
work more effectively - to realize your company's potential.
Article keywords: search engine strategies, search engine optimization, search engine management, danny sullivan
Article Source: http://www.articles32.com
Wayne Messick is the author of dozens of articles for mainstream businesses. His search engine strategies optimizations articles are here.
.: New Search Engine Optimization Articles
1). How to Improve Search Engine Ranking
Powerful 4-step process to improve search engine ranking
2). How to Make Websites that Search Engines Love
How you can apply the fundamental basics to create a website that the search engines will love to spider.
3). Articles Are Seeds of Knowledge - A Biblical Look at Duplicate Content
Article Marketing compared to the successful distributon of the Christian Bible.
The Christian Bible is the Worlds most successful publication, with over 6 billion copies printed, similar to the total World Population.
4). Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
5). Importance of Search Engine Marketing Firms
Literally speaking, there is no business in todays world of World Wide Web, which doesnt have online business. To reach ever growing population of internet all across the world it is mandatory to have a good online presence for any business. Moreover, meeting customers online is the cheapest possible way.
6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
1). SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.