.: Tag, You're It! (Or, How To Write Slogans)
By:-JD
Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.
Do you recognize any of these? :
"Like a rock..."
"Fly the friendly skies..."
"It's the real thing !"
"Quality is job number one"
"The quicker-picker-upper"
Most of those tag lines are recognizable by us without even including the name of the company or product.
They summarize in a very few words the essence of the thing they are promoting. They communicate a good, positive feeling or relationship to the product. They do it with a simple,memorable phrase that is easily repeated.
The shorter the description is, the more challenging it is to write. Anyone can write a 500-word description of a product or service. Now try doing it with 5 to 10 words ! Each word you choose is very important to the message.
HERE ARE SOME TIPS for writing good taglines for your business offer.
1) Start by noticing ads on billboards as you drive down the road.
Billboard advertisers have but a couple of seconds to grab your attention and sell their product or service. Usually their copy is going to be a very good tagline with a picture of the product or service. These are great examples of how to write effective taglines.
2) Notice other media forms like magazine and newspaper display ads, business cards, brief radio and TV commercials.
Observe the thing that caught your attention and makes the message easily remembered. It's usually a concise and well-written tagline.
3) Write down everything you can think of that relates to your business. You may even start with a narrative description in paragraph form.
4) Now, make a list of the top 25 or 30 things that are important and worth mentioning.
Whittle that list down to 8 or 10 of the most important things you wish to say.
Now eliminate repetition or things that are not really that necessary to your product or service.
Get your list of words or phrases down to 3 or 4 central elements.
5) Based on your final core selection, make up some phrases that will serve as your taglines for consideration. Keep them short and use simple, everyday language.
Which of these taglines would you remember best? :
"Joe's auto repair shop, the lowest-prices and the best service"
OR
"Quality Care For Your Car !"
=====
"The Best Tax Service Anywhere Around The Town !"
OR
"Your Tax Experts At Work !"
=====
"Emergengy ambulance service available 24-hours a day"
OR
"When Minutes Count!"
Well, you get the idea!
Do some test marketing with your final two or three best taglines. Discover the one that works best for you and incorporate it into all of your promotional messages.
Remember, like any of life's endeavors, experience and practice help to improve your skills level. If you want to be a good writer, write a lot!
Best of luck with your promotional efforts.
Article keywords: writing, articles, promotion, slogans, headlines, taglines, advertising, promoting
Article Source: http://www.articles32.com
Larry is both a publisher and webmaster with more than 10 years working on line. His background is in radio,TV,and sales. KEEP UP WITH THE JONESES- Easily publish your own articles to reach thousands of readers and webmasters. tinyurl.com/33hwd
.: New Writing Articles
1). The Secret Behind Ghost Writers
Ghost writers perform a valuable service to busy writers as well as use the opportunity to get their own works published.
2). Proofing - A Critical Function Not to be Overlooked
Business people universally agree that mechanical mistakes detract from the professionalism of communications.
3). Tidbits On Monetizing Blogs
Blogging for profit has increased in popularity since its inception. The irony is that the original blogs were not at all designed with profit in mind.
4). Blogging Communities Bring Benefits To Bloggers
Blogging communities can be extremely difficult to understand.
5). A High Percentage Method to Get Published
One way of getting your written word published is to be a contract writer.
6). How To Find Freelance Writing Jobs
Whether you are a seasoned writer or an aspiring writer freelance writing is a great way to get more writing work. Find out how you can go about getting freelance writing jobs.
7). Techniques For Writing A Great Eulogy
Before you start to write the eulogy, think about the person and their life. You might want to include a memorable event you shared or mention their passions in life - or not...
.: Top Writing Articles
1). Letters of Recommendation – Writing Tips and Strategies
Copyright © Shaun R. Fawcett
In addition to standard letter-writing dos and don'ts, there are a number of basic guidelines that apply specifically to most situations related to the writing of letters of recommendation. These are usually more "situational" than "how-to" in nature.
These recommendation letter guidelines are important to both note and apply, since writing letters of recommendation is always a somewhat tricky and delicate matter.
2). Go With the Flow: Write With Transition Words and Phrases
Copyright © Shaun R. Fawcett
One of the most common weaknesses I see in day-to-day writing is poor logical flow from one idea or point to the next. This usually takes the form of a bunch of seemingly unrelated phrases thrown together with little or no sense of sequence, continuity, or relativity.
Although the overall subject may be obvious, the words to describe it seem to be scattered on the page like an almost random set of unconnected thoughts.
3). Letters of Recommendation Defined
Copyright © Shaun R. Fawcett
As I point out on the main page of my recommendation-reference-central.com Web site there is a great deal of general confusion about the differences and similarities between letters of recommendation and letters of reference. For instance; which is which, and why? How are they different? In what ways are they similar?
It's confusing enough for the average person who only has to write one of these letters every once in a while.
4). Letters of Recommendation - Writing Power Phrases
Copyright © Shaun R. Fawcett
As a result of writing literally hundreds of letters of recommendation over the years, I have learned that there are certain common elements and approaches that are applicable to almost all such letters.
If you look closely at most recommendation and reference letters you will notice that there are certain "types" of phrases that recur over and over again, throughout the various letters.
5). Techniques For Writing A Great Eulogy
Before you start to write the eulogy, think about the person and their life. You might want to include a memorable event you shared or mention their passions in life - or not...
6). Letters of Reference Defined
Copyright © Shaun R. Fawcett
As I point out on the main page of my Web site, recommendation-reference-central.com, there is a great deal of general confusion about the differences and similarities between letters of reference and letters of recommendation. For instance; which is which, and why? How are they different? In what ways are they similar?
It's confusing enough for the average person who only has to write one of these letters every once in a while.
7). Improve Your Writing in Eight Simple Steps
This articles explains how a student can improve his or her writing by following eight simple steps.