.: The 10 Biggest Search Engine Optimization Mistakes: #4: Wrong Meta Keywords
By:David Bain
Category:Home / Internet Marketing / Search Engine Optimization
It used to be all you had to do was stuff your Meta Tag Keywords full of the phrases that you wanted people to use to find you in search engines. Then along came Google. Google decided to rank websites by the quantity and quality of links into the website, and by the content on the website.
Unfortunately that meant that a lot of website designers stopped using Meta Tags. A lot of Search Engine Optimization ‘Specialists’ announced that Meta Tags were ‘dead’, content was King and Links were Queen.
The Search Engine Optimization specialists were partly right. Meta Tags have been de-valued by most search engines. They are however still very important, and you’ll be shooting yourself in the foot by not using them effectively.
Why use Meta Keywords?
Meta Keywords – found in the ‘Head’ section of a web page – are still used as a website content yardstick by many smaller search engines. As I’m sure you’re aware, it’s not good in any business just to rely on one ‘golden goose’. Although Google (which is used by around 50% of all web searches) appears not to be counting Meta Keywords in page relevance presently, it tends to change its search engine ‘algorithm’ every few months.
This means that even if you just want visitors from Google, (for some reason wanting to alienate half of the Internet search audience) you may not be missing out on anything today, is it really worth the risk if Google’s complicated algorithm changes again in the near future?
Meta Keywords and their positioning
Now that you’ve decided that you need to include Meta Keywords in each of your pages, which keywords should you use and how should they be positioned?
1) First of all, you should only use keyword phrases that are contained in the page content of your web page as well. Otherwise you may be suspected as attempting to mislead search engines.
2) Secondly you should separate every different keyword phrase with a comma then a space.
3) Thirdly you should never use the same word in keyword phrases next to each other.
4) Fourthly you should never use the same single keyword more than three times.
5) Fifthly you should never repeat a keyword phrase in the Keyword Meta Tags.
6) Sixthly you should position your most important keyword phrase near the start of your Meta Tag Keywords. There is not great value in having more than 6 keyword phrases per page, and having more than 9 may have a detrimental effect.
A good example of Meta Keywords
A good example of Meta Keywords is as follows. Note that it is assumed that all of the following keyword phrases are included in the page content.
.
Article keywords: meta keywords, keywords tag, meta tag keywords, keywords
Article Source: http://www.articles32.com
David Bain is founder of the business articles resource www.BuildYourOwnBusiness.biz. Build Your Own Business features hundreds of different business articles on 28 different subjects including Strategy, eBusiness and Change Management. Latest additions to the website include a Top 5 Business Articles Podcast.
.: New Search Engine Optimization Articles
1). How to Improve Search Engine Ranking
Powerful 4-step process to improve search engine ranking
2). How to Make Websites that Search Engines Love
How you can apply the fundamental basics to create a website that the search engines will love to spider.
3). Articles Are Seeds of Knowledge - A Biblical Look at Duplicate Content
Article Marketing compared to the successful distributon of the Christian Bible.
The Christian Bible is the Worlds most successful publication, with over 6 billion copies printed, similar to the total World Population.
4). Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
5). Importance of Search Engine Marketing Firms
Literally speaking, there is no business in todays world of World Wide Web, which doesnt have online business. To reach ever growing population of internet all across the world it is mandatory to have a good online presence for any business. Moreover, meeting customers online is the cheapest possible way.
6). Internet Search Engines, Important Details Everybody Should Know
Internet Search Engines see something totally different than what we see when we look at a webpage. It is all in the webpage code. Have you ever seen webpage code? Place one of your webpages into your browser.
7). Why Websites Get Banned From Search Engines
These are methods and techniques that end up getting websites banned from Google and other search engines.
.: Top Search Engine Optimization Articles
1). SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of them or even participated in. Some of the major SEO contests organized are the v7ndotcom elursrebmem (by v7n.com), Ambachdotcom, Carcasherdotcom, and more recently the Cpayscom2 Online Casino where the winner gets $10,000 for ranking number one on MSN. Now the big question is whether it is good or bad to organize SEO Contests.
2). High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
3). Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox? How Do You Know if You’re Stuck in the Sandbox? Does the Sandbox Really Exist, or is it Just the Google Algorithm? Why Do You Get Sandboxed? Is There a Way to Trick the Sandbox Filter?
4). An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
5). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
6). How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
7). 301 Redirect - The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.