.: The Basics of Blogging and Web Site Creation - Part One: Content Is King
By:Ted Gross
Category:Home / Internet / Blogging
My fellow writers at the Absolute Writers Forum (known lovingly as the AW Water Cooler or just Cooler) are the reason for these next series of articles so I wish to thank them.
In the next few series of articles, I will try and deal with some of the very basic technical jargon and skills that one needs when facing this daunting world of web-site creation, blogging and getting listed and noticed by the Search Engines. Some of this I take from things I posted at AW and others from my own articles on Web Creation and still others from my own blog, Cobwebs Of The Mind.
Let us start with the few important factors that are required today on the web. There are quadrillions of articles on this, most very poorly written, but the message is always the same.
On the web today, "content is king". But that is not all their is to that rule. Let us change it a bit to fit the reality of the web, search engines, and the sophisticated algorithms being deployed by the search engine trinity of: Google, Yahoo & MSN.
"Content is King, but Original Content is the King of Kings."
Okay - that is the first cardinal rule you MUST understand about the web today. Now what does this mean?
There are essentially three factors in this equation:
1. You must have content - words, phrases, information - on your web site.
2. You should have "original" content on your web site. This is content which either you have created or have gotten permission to reproduce on your web site. It should be "original". Copying content from a web site, and putting it in your blog, where that content has been reproduced in thousands of other web-sites, is not going to help your Google ranking (and you may even be penalized for it.) This does NOT mean that everything, every single phrase and post and article you put up on the web has to be original and not repeated elsewhere. What it does mean though, is that the majority of your web site or blog should be just that - YOURS.
3. Your content should constantly grow. You should be adding to it on a daily or bi-daily basis. Stagnant blogs and web sites are noticed for being stagnant - dead. They drop so fast in Search Engine (search engine) rankings you have no clue! Web sites demand nurturing and work. They do NOT run on auto mode. (Just look at how much time you spend with your blog!)
Now as to why and how.
Search Engines look for content. They have developed very sophisticated algorithms to check content. To see if this content is original, or they are coming across the millionth time they have seen the same thing. This is all mathematical btw. And this is NOT the only thing they look that. (We will get to those other things in our next posts). However, Content is critical. Lets give two examples.
1. Ever notice how fast some popular Forums get indexed in the Search Engines. This is due to the fact that they have an incredible amount of page hits, and that they exist for POSTS. Posts on forums are ORIGINAL for the most part. So engines look for the Content, forums have this, they list them, they see original content - the forum moves up the list, and thus more people find the forum in the search, more people hit the forum pages, more "hits" and "eyeballs" are registered back on the Search Engine servers, and the forum keeps on moving up. The more hits - by mathematics - the more posts. The more posts the more original content. The more original content the better the listing. The better the listing - the more people find the forum. Getting the picture? A never-ending circle of success.
2. For those of you in doubt as to whether Search Engines can "read" content just take a look at Adsense and Adwords. When you go to a site with them, adverts are fed out based upon the: 1: Content of the page you are on, and 2) Your IP address to determine which country and language you speak. Since I am in Israel, I am never surprised if I hit a site say that is discussing a topic and has adsense, and though this site is totally in English and geared to people in New York City, some of the adsense adverts are in Hebrew based upon the content of the page I am on. The algorithm finds key words (more on those later) and feeds out the adverts.
So our first lesson on Search Engines and ranking and all that good stuff is about Content. Remember the rule.
"Content is King, but Original Content is the King of Kings."
Article keywords: technology, blogging, web site creation, Search Engines, SEO, site rank, page rank, technology, internet
Article Source: http://www.articles32.com
Ted W. Gross's very popular blog, Cobwebs Of The Mind contains daily updated posts and articles on technology and writing. He also owns Amor Enterprises which maintains Virgin Earth Article Submissions which is designed to accept articles about any country or place in the world. Ted Gross is also a published author and maintains a web site for his works.
Copyright © 2006 Ted W. Gross. All rights reserved. (You may publish this article in its entirety with the following author's information with live links only.)
.: New Blogging Articles
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2). Using Blogs to Turn Your Web Site into a Traffic Powerhouse
How to use Blogs to turn your web site into a Traffic Hub and profit from it.
3). Top 5 Secrets To Blogging
If you are blogging, this information here will be very useful for you to start off with.
4). Blogging Can Save Your Life!
Ok not really but it is a lot of fun!
5). Selling Is Part And Parcel Of Life!
According to Rich Dad series, one of the important skills to learn is selling if I want to be wealthy. I decided that I wanted to learn selling. This is because I realized the fact that I am always selling my ideas and information to someone everyday whether I like it or not.
6). Why Is There A Need To Know More People Beyond Your Comfort Social Circle!
After reading the rich dad series, I gather that it is important to know more people beyond my comfort social circle especially people who are more successful than me.
7). Keeping it Honest as a Paid Blogger
Paid blogging is becoming quite popular among many bloggers as a way to earn an income. So how do you keep it honest and keep your readers?
.: Top Blogging Articles
1). Effective Blogging - How to Get Wealthy Blogging
"THERE are two kinds of knowledge. One is general, the other is specialized. General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of money."
Web Blogs are online diaries made up of short frequently updated posts. In addition, they are inexplicably popular.
Steve Pavlina's Blog, dedicated to helping you make conscious decisions in your personal development and courageously follow through on them is a good example of a very popular Blog.
2). The Importance Of Blog Design And Make It Your Own...
Blogs have increased popularity over this past months. Many people have started to create their personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the latest product news and reviews.
Because of this, blogs are also being used as internet marketing media. Before, internet marketing is done by placing banners and links on popular websites, such as news and information sites.
3). 5 ways to increase traffic to your blog
Blogs are a very popular ways of promoting your product or service. They are easy to install, easy to administer and easy to update. And search engines love them too. But what is a blog without traffic?Exactly. Here are five quick ways to boost traffic to your blog and start seeing those big sales.
1.Build a list of blog services to ping
There are a lot of blog services you can ping.
4). BLOGS! What They Are... And WHY They're Becoming A POWER TOOL For Internet Marketers
BLOGS! What a crazy name for the "NEWEST" Internet marketing trend to hit the Internet.
But, I like it.
It makes this new form of communication kind of mysterious in a way, though, BLOGS have been around for quite some time and only recently have been recognized as a VERY valuable asset to Internet marketers.
Recently, I was visiting some Internet marketing related Forums and noticed many of the threads having similar "Subjects" saying.
5). How To Generate Income From Blogging
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6). SEOBlogBuilder - A Review
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Since blogs and search engine.
7). Part Three - Keywords, Tags, Categories - Oh Vey! I Am So Mixed Up!
Okay so now we know all there is to know about content and keywords. Hah! But you did get the basics. It may be a good point to stop and talk about Keywords, Tags, Categories and all that as well. Logically, in progression this should come much later, but because there seems such misunderstandings about Technorati, Del.icio.us and other tagging systems, it may be a good place to put this down.