.: The Changing Game Of Marketing Online
By:Danny Wirken
Category:Home / Internet Marketing
Introduction
The marketplace, along with its customers, is ever changing. The trend has changed from simply selling available products to customers who do not have many options to selling products that the customers seek and have a need for. The marketplace has become customer-oriented with the customers in the seat of power.
As the marketplace changes, so is there a need for change in marketing strategies. With a new brand of customers businessmen and marketers have to find new ways of selling their products and enticing the customers to buy them. This is especially true for traditional companies who are finding that there is no longer such great demand for their products. In the business world, as in the real world, being unable to adapt will mean the demise of the company.
Traditional and New Marketing
For marketers to adapt to the changing game of marketing online they first have to understand about the differences between traditional marketing and new marketing approaches. In Meryl Evans and Hank Stroll’s article on Marketing Challenge: Traditional vs. New Marketing, they discussed two important differences between traditional and new marketing concepts; that is, the focus and the one in control. The two concepts are actually very much intertwined. According to Evans and Stroll “old marketing concept focuses on selling what is being produced, while new marketing concentrates on producing what can be sold or consumed.” This means that nowadays the demand dictates the supply and not the other way around. Old marketing has worked for such a long time because people had no choice and there was neither time nor the means to produce things beyond what was needed. And when the time came when the means was there to produce things beyond needs companies dictated the trends because they had the money, the power, and the tools. However, control began to shift to the people or consumers as information became commoditized and became harder to please. Consumers nowadays have clear opinions of what their wants and needs are and cannot be as easily dictated as before. Control has shifted from companies to the customers. According to Alison Fraser, president of The Better Idea Inc., companies’ focus should shift from trying to control consumers to trying to satisfy them.
With that in mind, companies need to create or supply new products and marketers need to find new ways to sell those products, always with the aim of pleasing the customer. It seems that the adage “The customer is always right.” is what’s new marketing is all about.
New Methods for Marketing Online
Although online marketing might still seem like a new strategy for some, the Internet and the Internet community is so vibrant that change is always around the corner. Since marketing first entered the Internet, online marketing has introduced new marketing methods and continues to do this in efforts to keep up with the fast evolving habits and needs of the Internet users.
Below are listed some of the relatively new techniques or methods, aside from the usual advertising techniques, used in Internet or online marketing.
1. Article marketing – Article marketing works by having business owners write a short article about an interesting facet of their business and having them submit their articles to free sites like eZine Article Authors and Search Warp. This “article sites” reads like a magazine and stores numerous articles in their database, which are categorized. Readers can then search for articles on different topics they want to read. The article, of course, contains the writer’s name, an author’s bio, and a link to the business’ website. The business model sells not products but you as a good source of information. It sells your expertise. Good articles will surely establish your reputation and send droves of traffic to your website as they seek to find out more about you and your work.
2. Blogs – Blogs were not originally intended to be a marketing tool. However, the blogosphere has grown to such proportions and has become an important source of information in the Internet that marketers and advertisers saw opportunities in blogging and soon jumped the band wagon. Blogs instead of being created for purely personal reasons or to simply write and educate other people about one’s passion are now being used as marketers as a promotional tool. Since anyone can maintain a blog marketers publish their own blogs with posts all related to the product or service they are pushing. Along with these promotional blogs, real bloggers are also cashing in on their blogs from advertisements they choose to carry like AdSense. Very popular blogs can make substantial amounts of cash by simply being an AdSense affiliate or by joining other affiliate programs and carrying ads for them.
3. Link Popularity and Search Engine Optimization (SEO) – Search engines has become a vital part in Internet users’ search for information. Internet users do not even memorize website URLs anymore, except for the really popular websites, but simply rely on search engines to get them where they want to go. Because of this the importance of ranking high and ending up in the front pages of search engine results pages (SERPs) have become vital for businesses. Being among the top results in Google or Yahoo’s SERPs surely means a great number of traffic to your site and being absent from their SERPs almost always guarantees obscurity for your site. Even eBay, who is already known as the World’s Online Marketplace still depends heavily on Google for their traffic with as much as 30% of their traffic coming from Google. Because of this SEO and link popularity has become very important since an optimized website and one that has high link popularity is going to help your website achieve a high rank and increase the chance of being on top of SERPs. SEO experts have therefore cropped up and responded to the need or demand giving a new service, which is very much in demand. New SEO directories have also started cropping up all over the Internet just when directories were about to become irrelevant. This is in response to the need for many sites to build their link popularity and since directories do help in that aspect they have gained popularity again as a part of most sites’ marketing strategy. Websites are warned though to stay away from link farms, free-for-all link sites, and directories that do not screen joining websites since they could hurt instead of help your site’s page rank.
Article keywords: online marketing, online business, finance
Article Source: http://www.articles32.com
www.theinternetone.net
.: New Internet Marketing Articles
1). Using Message Boards for Internet Marketing
Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing but there is even more to Internet marketing than those concepts.
2). Perceived Value: What is it and Why is it Important to You as an Information Marketer?
A physical information product has a perceived value based on its look, packaging, number of components, etc. This article examines how perceived value impacts you as an information marketer.
3). New Product Launch Checklist
Guidelines to follow when launching a new information product.
4). Increasing Your Online Business Profitability
This article outlines some methods that you can use to increase your online profitability.
5). 7 Tips for Information Marketers
Tips for information marketers to increase the perceived value of your information product and to maximize revenues.
6). International Business Job Opportunities On The Internet
One of the best ways to find excellent money-making prospects these days is to look on the internet.
7). The Pro and Cons of Network Marketing
Would you rather earn 1% of 100 people efforts or earn 100% of your own effort?
.: Top Internet Marketing Articles
1). Sign Our Guestbook – How Signing Guestbook’s Or Creating Your Own Helps Your Website
Guestbook’s are some of the most popular areas on websites. Before a consumer does business with you, they are likely to check out your guestbook. Guestbook’s are somewhat like testimonials in that they offer real feedback on your site, your business, and your products. They are honest and are created from those that have had some sort of experience with your business or those who simply visit your site.
2). See Your Hotmail and Myspace Accounts From the Office
Don't let the local network censorware get you down. With a few simple steps you can bypass the local web filters and see sites from work like hotmail and myspace.
With the increasing number of companies now using some kind of censorware in the workplace more and more people are blocked from selected websites, you donot need to be one of them. Many people have valid reasons to visit such site even form work on occasion.
3). Where To Find A MySpace Friend Adder
MySpace friend adders have become a great tool in maximizing the MySpace experience. Since MySpace has become popular, so has the importance of having tons of MySpace friends. This can benefit the causal MySpace user, the MySpace Music artist, and even the web publishers and marketers that use MySpace as a stepping stone toward success. Now MySpace friend adders have gone even further by adding other MySpace abilities to their programming.
4). The Fly & The Window Of Opportunity
Copyright 2006 1stPromotion.com
One afternoon after going through a small backlog of emails, I was daydreaming about how it shouldn't be tough for absolutely anyone out there to make that first online sale and then to go on and make more and more sales. I feel bad for people that have paid money for some of the programs out there that promise to "stuff their wallets effortlessly" only to find that there is no free lunch.
5). One of the Quickest and Easiest Way to Dramatically Increase Your Website’s Page Rank
This is one of the easiest and fastest ways that you can increase the number of one way links to your website and dominate your competition.
6). The Four Big Adsense Secrets
Is there a BIG secret to the huge Adsense checks? Yes, you’ve seen those screen shots of 5-figure Adsense earning … so have I. And that made you thinking, why are some people earning those huge income, and you are not.
Whatever people may say, I only see these are the only factors that make the difference between your earning and those ‘big-guns’.
1 - Adsense Placement
Yes, putting your Adsense in a special way can be the difference between 1% click-through rate (CTR) and 10% CTR.
7). 10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site
1. You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more personal level. People will purchase products quicker from somebody they already know and trust.
2. People will revisit your web site to participate on your discussion board or chat room. They will meet other people with similar interests and your web site will become a hang out were they can chat.