.: The Problem with Automated Marketing
Category:Home / Business / Home Business / Network Marketing
The problem can easily be summed in the words 'selling skill'.
I am not talking about marketing, I am talking about the ability to sell sell sell.
See most people can be good at marketing, but when it comes to selling, it is a whole different story.
To sell something requires more than marketing, it requires an understanding of your buyer. A deep understanding and the ability to communicate in words and images the reason someone should buy whatever it is you are selling and to understand major trends and trend forces to enter the conversation already going on in their mind, as a famous copywriter once said.
But here is the big problem with automated anything: It is not human. It is machineware.
People do not buy from automated systems, they buy from people. They buy from people they trust.
You can automate almost everything in your business except that one intangible thing: the human touch.
To me that is the biggest problem with automated systems on the Internet, the lack of humanity,to buy anything you want to know that you are dealing with a person and not a faceless company or system that is why you can automate everything else except selling.
Selling is a personal skill. It requires you to put yourself in your buyers shoes and sense their objections before they ask. Feel the pain they feel and offer a solution that best fits their situation.
You do not see a lot of really fine-tuned selling skills in email newsletters. Agora offers are the best I have ever read. Their copy is selling perfection or as close as you can get.
The reason you do not see very good selling in email marketing is that the market is so hot right now, good sales copy is not required to make a sale. People will jump and just about anything that looks decent.
But that will change, making it harder for anyone to make a sale without really top-quality selling skills.
You might be scratching your head saying, 'Gee, if it is easy to make a sale now, I must be doing something wrong because I can not sell anything!'
And that is my point. The bar is being raised almost daily and the offers that worked 1 year ago, no longer hold water.
There are other reasons it is getting tougher and tougher to sell online - if you are unskilled in the art of selling - one of those other factors is the life cycle of a product. Products are released and die within months, sometimes weeks!
Think of Firesales,they were hot now where are they? I guess there are still a few around, but they are almost dead. Big product launches have been huge in 2006, will they be in 2007? Maybe, maybe not, they will probably be replaced with some other new marketing strategy.
Being on top of trends, markets and Internet technology all help to craft sales strategy but who can keep up with it all? Unless you are dedicated to online trends, current marketing strategy and technology changes it will be hard to keep up. It is a full-time job and then some of it takes up a lot time.
That brings us full-circle: Selling is a personal skill that is crafted on an awareness of these trends, or 'major forces that can neither be shaped or stopped, but only watched carefully and guide your copy along these line' as Eugene Schwartz, the famous copywriter, would say as well as being able to enter a persons conversation in their mind.
Selling in not just the ability to write a few entertaining trigger words in an email. it is being able to harness the forces of major trends, capturing them in your copy in a way that makes the sale.
Heady stuff, but oh so important.
Do you find it difficult to sell? To convince people to buy your products or affiliate products?
What I have said here may be the problem and it is also the problem and failure of using automated systems to sell products and services online. People buy from people, not machineware or systems.
Article keywords: mlm, residual income, internet business, home business, residual income, work from home
Article Source: http://www.articles32.com
Praveen Kumar is a success coach who helps others to start home businesses and become financially free.
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.WealthOnline-ProfitMachine.com
.: New Network Marketing Articles
1). Are You Using Prospecting and Sorting To Find The Best Network Marketing Leads
All network marketing leads are not created equal. How you get around that is by using the internet to get your own leads for you. This is called prospecting. Prospecting online is all about sorting.
2). Creating The Most Successful Home Based Business With The Help Of A Coach: Part 1
Have you ever wonder why some people have found successful home based businesses while you are struggling? Do they have access to the best rated home based business, the best online marketing business opportunity, or the best business opportunities from home which you do not have?
3). How To Strive To Succeed In Network Marketing Internet Business (Part 2)
Network marketing internet business gives you a chance to try your ideas for making money, your techniques for leading and your approach to problem solving..
4). Creating The Most Successful Home Based Business With The Help Of A Coach: Part 2
coaches have helped many people save their internet marketing and online business, helping them to generate millions of dollars in sales.
5). Building A Fantastic Internet Network Marketing Home Business For Your Future
Yes, your future can be fantastic in internet network marketing! It can be a lucrative part-time business or highly profitable full-time career for each of you who wants to build a successful internet home based business for yourself!
6). Do You Sincerely Want A Business Opportunity From Home?
If you do not have the capital or cut to be a traditional offline business entrepreneur, do not feel disappointed. There are still a number of business opportunities available for you which can bring you tremendous wealth. All you need is a computer and an Internet connection.
7). Do I Need to Enroll Someone to Make Money?
Most people thinks that network marketing is all about recruiting. Its much more to that...
.: Top Network Marketing Articles
1). Setting A Schedule Part 2 – The Story Of Two Hats
This is part 2 of a 4 part article series looking at the how to schedule your business like a pro. This particular article looks at the mindsets you will encounter within yourself when setting a schedule
2). The Secret to 100% Rejection Free Network Marketing
Whenever somebody joins network marketing, there is only one thing that draws them to quit instantly – Rejection.
3). Setting A Schedule Part 3 - The Importance Of Discipline
This is part 3 of a 4 part series that will explain how to schedule your business like a pro. This particular article demonstrates shockingly how costly waiting until tomorrow can actually be !
4). Setting A Schedule Part 1 – Why Set A Schedule ?
The first in a four part article looking at setting a schedule for your business to guarentee your success. This particular article looks at why you should even set a schedule in the first place.
5). Work At Home Ideas for You
With the economy doing so many twists and turns these days, not to mention gas prices, and unemployment, many are considering work at home jobs. Even employers are now more open to the idea than they have been in the past. Most of us probably know someone that works out of his or her home on a regular basis.
6). Explode Your Network Marketing Business Through the Power of the Internet
One of the biggest obstacles that face all network marketers is the knowledge of building a network marketing business fast. The Internet has now leveled the playing field and made this entire process much, much easier.
7). Why Knowing Your Niche Can Save Your Business
While searching for that perfect online business opportunity, one thing many people tend to neglect - and not on purpose - is finding their niche market and how they can benefit the most from it. Most people come into the online business world without even knowing what a niche is...