.: Unraveling some of the myths about email promotion
Category:Home / Internet Marketing / Email
In unravelling some of the myths about email promotion one of the most common idea's circling around at the moment is that e-mail marketing is no longer a viable medium for reaching your customers. Whilst it is true that the proliferation of spam has provided a high amount of awareness and bad press and is now undergoing a move to curtail it on a legal basis. The fact is that permission based e-mail marketing is still one of the most effective, measurable and easily track-able forms of advertising. According to a recent DoubleClick report 69% of American e-mail users made an online purchase by a permission based e-mail.
Amongst some of the home based business and small companies there seems to be the notion that by using e-mail advertising it will create a lower opinion of their business. Obviously if a poor campaign is put together that may well be the case. However, if your campaign is well targeted with quality information that is of value to your customers, it will further enhance your company’s credibility. The main points to remember when putting together your campaign and promoting to your opt-in list is the quality of the information. Make sure you are making the offer to the right market; make sure your content has been checked meticulously for errors. Finally before embarking on an all out campaign do a test run perhaps by signing up for a free e-mail address.
One of the funny little quirks of the mind is for some companies to be in fear of sending e-mails to it's customers as they think that they will start to unsubscribe! So the only time they contact them is to inform, instead of to promote. Of course if you don't send any promotional e-mail they will not unsubscribe, but your business is wasting a valuable marketing tool by not using the e-mails that have been collected. If you are still not entirely convinced a recent study by the Direct Marketing Association of Interactive Marketing confirmed that 63% of companies surveyed said that e-mail promotion was their most effective customer-retention tool.
One of the reasons why some companies are reluctant to embark on an e-mail promotion is the misconception that it is difficult to put together. When certainly now a days, there are a number of software tools that make it very simple to operate. There are tools for tracking, auto-responders for delivering an ongoing campaign and provided you follow the rules you can't be accused of sending spam.
To sum up any business that has built up an opt-in list can put together a profitable e-mail campaign and turn it into one of it's greatest assets, not only for producing more sales but also to help retain it's current customer base. So don't procrastinate any longer, use that list and build your business.
Copyright © Scott Worswick
Article keywords: Internet, email, promotion, marketing, business, home, based, work, income
Article Source: http://www.articles32.com
He is an Englishman living in the Philippines with a background in Business Ownership and Direct Sales in the UK, currently owner of Aquaculture Farm and Ecommerce Business.
Provided this information box remains intact this article may be freely distributed.
To find the best home based business ideas and opportunities so you can work from home visit:
www.payitforward4profits.com/scottgw03
.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.