.: Use Email Marketing wisely; Stand out from Junk Mail
By:Isaac Chu
Category:Home / Internet Marketing / Email
Email Marketing is the most cheapest and efficient way to promote products. However, under tons of junk mail, your marketing mail always be neglected and put into the wastebasket. To stand out from the junk mails, follow the suggestions below to increase the power of your email marketing.
1. No "image only" email, use text mail instead
First, email with image will put extra loading on the email server, which will make the processing time longer. Second, some email servers will mark those "image only" emails as junk mails or spam mails. This, of course, will lower the chance to deliver the mail to your customer.
2. No attachment
Similar to the above case, emails with attachment will put extra loading on the email server. Under the threat of virus, some email servers will filter out the email attachment. The customer may not get what you want to provide. Also, nowsaday, most users are very sensitive to those unknown email attachments and they will not take risk to open the attachment.
3. No fancy HTML email
HTML email can provide a feature rich interface. However, not all email clients support the HTML email well. Even the email clients claim they are support HTML email, different email clients performs differently. If the email clients cannot support well, how can your customer read the message? Moreover, many users set the email client as "Do not load image automatically", your email will have many blank areas in this case.
4. Write down recipient's name
This will raise the customers' interest because they don't want to skip any message that related to them.
5. Provide your sender address
Some email server will block those emails with invalid sender address, or emails' sender address that not exists in the recipients' address book. So don't hide your name, let your customer knows who you are.
Article keywords: email, email marketing, emarketing, junk mail
Article Source: http://www.articles32.com
Isaac Chu is Project Director of Evinco Solutions Limited. Evinco provides innovative business softwares, include emarketing web solutions, email marketing software, e-catalog publishing software, invoicing software, and electronic cheque writer. Visit: www.evinco.com.hk
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We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
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First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
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Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.